Yesterday, Google released a new product called Google Me. If you simply enter the word “me” in the Google search bar, you’ll be given an opportunity to establish a profile on YOUR terms and contribute to your online identity.

The easy set-up includes a chance for a short bio, interests, personal information and your website address. However, it does NOT cleanse your search results in any way. Your new “profile” probably won’t even be the lead search result, but it does give you a chance to tell your story YOUR way! It’s the Burger King of apps.

As a service to you, gentle reader, I made myself a guinea pig and tested this service on day one. I googled myself today and the new profile made the first page of results at number 10, squeezed between a different Mark Schaefer in Knoxville and a real estate transfer from last year. It’s the only one with a picture in the search results.

The only downside I can see — the more info you submit in your profile, the more Google is collecting about you, which will allow more targeted ads, etc. I chose to be pretty sparse with my bio information at this point — none of the fields are “required.”

Go forth and set the record straight for future generations!