By now you’ve probably heard about the KFC chicken giveaway that led to rioting at some stores. This will go down as one of the biggest marketing fiascoes of all-time. Really damaged the brand and there are lessons in this for all of us. The coverage of the incident in Ad Age magazine is insightful and balanced. Also, lots of great reader comments. A remarkable case study in real-time. Link:
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.