How are you trying to create strategic competitive advantage?
  • Cut costs?
  • More advertising?
  • Work longer hours?
All of these tactics can provide short-term gains … but they’re not really strategic. Your competitors are probably trying to do the same thing, aren’t they? So if they are, how is this going to create ADVANTAGE for YOU? There is only one way to create competitive advantage in the long-term:
Listen to your customers more effectively and respond more rapidly than your competitors.

That’s it.

I’ve just saved you a ton of money on business books because every successful business strategy is based on this idea. Every great product innovation has this concept at its foundation. So if you are looking to make cuts in your business, don’t cut out your relationships with your customers. In fact, embrace them more tightly! Keep listening! Keep responding! Keep innovating!

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