Sculpture in Paris

I wanted to let you know that next week {grow} will deliver the biggest dose of B2B marketing insight, wisdom, and just plain useful advice, ever.

Starting Monday, July 13, I’m kicking off a five-day series of interviews with Internet marketing pioneer Dr. Ben Hanna. Dr. Hanna has an extraordinarily rich and diverse experience in B2B online marketing than any other person I’ve known:
  • Currently VP Marketing for where he oversees all aspects of marketing and brand strategy, including online marketing, public relations, social media, direct marketing and events.
  • Led the eBay’s successful B2B trading platform, driving nearly $3 billion in annual sales.
  • Executive leadership at IronPlanet, a leading industrial eCommerce marketplace
  • Co-founded a B2B strategic marketing agency specializing in high-tech product and company launches.

Ben has laid-bare his social media start-up strategies, plans and lessons learned. It’s a one-of-a-kind opportunity to learn from a truly authentic teacher in the field.

Here’s next week’s schedule of topics:

Monday: Fascinating new social media research
Tuesday: Essential B2B social media start-up strategies
Wednesday: Hands-on B2B social media management
Thursday: Executive tips for handling the social media time sink
Friday: The next evolution of social media marketing

Be sure to tune-in to catch up with Dr. Hanna and this wonderful learning opportunity!

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