Photo credit: Hannah Baker

A few musings on the real world …

I was fooling around with a new Twitter account and it checked my existing 1,000 + contact list for possible matches to “follow.” Very, very few have Twitter accounts. And, among industrial marketers I know — zero. Twitter is growing rapidly but this makes me wonder if it will reach critical mass in corporate America to be a pervasive and useful tool? What do you think?

I have been selling a few things on Craig’s List over the past few months. For my non-U.S. friends, this is a free online application to post belongings for sale to those in your area. I would say 80% of the people who committed to buy my furniture never showed up and never even called to say they changed their mind. I find this incredibly rude. What is going on out there? Is it an impulse buy that they later regret? Are people who use Craig’s List inherently rude? Or, are all people becoming inherently rude?

Last night I had a discussion with a friend who is the marketing manager for a holding company. He has the difficult job of overseeing the commercial efforts for five disparate companies. “I know I should be getting into the social media thing,” he said, “but where do I find the time?” Of course it is a matter of priorities, but what would you do if you were him? After downsizing, he’s already doing a job that was filled by three people just a year ago. Expense of out-sourcing is not an option. The time requirement of social media is a significant issue for small businesses. Who has the time to patiently build an audience, hoping for a pay-off?

Just read an article about a local company starting up an online eCommerce hub where people can trade (instead of purchase) goods and services. Interesting concept. Check it out by clicking here: Tradingo.

How do you keep up with the multitude of supporting apps for platforms like Twitter? Have you noticed how many articles you see like this: “12 iPhone apps for Twitter reviewed.” Clearly it’s impossible for any single person to surf this tsunami of innovation. If anybody approaches you claiming to be a social media “expert,” RUN! What is your strategy for learning about the latest and most impactful technology developments?

Thanks for dropping by!

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