Comments on: Creating a measurement plan without losing your marbles http://www.businessesgrow.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 12:28:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MARK W. SCHAEFER http://www.businessesgrow.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles/#comment-213 MARK W. SCHAEFER Wed, 29 Jul 2009 02:20:24 +0000 http://businessesgrow.wordpress.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles#comment-213 Nice connection, Ryan. Well said. Thank you! Nice connection, Ryan. Well said. Thank you!

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]]> By: Ryan Taft http://www.businessesgrow.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles/#comment-212 Ryan Taft Tue, 28 Jul 2009 20:56:18 +0000 http://businessesgrow.wordpress.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles#comment-212 Creating a social mindset is a must. If you've read Seth Godin's Meatball Sundae you'll know why. Seth talks about companies who don't understand why their cool new tactics aren't driving growth for their biz. The reason why they aren't driving growth is b/c they layered on the cool new tactics (ie. the ice cream ) on their existing strategy (ie. the meatballs), thus creating a meatball sunday. Well, nobody likes a meatball sunday. <br /><br />In order to excell by using new technologies, companies must think differently and they must evolve their culture as well. Without creating a social mindset, all you will end up with is a gnarly meatball sunday.<br /><br />Best,<br /><br />@RyanTaft<br />http://www.squidoo.com/Catalyst-Marketers Creating a social mindset is a must. If you've read Seth Godin's Meatball Sundae you'll know why. Seth talks about companies who don't understand why their cool new tactics aren't driving growth for their biz. The reason why they aren't driving growth is b/c they layered on the cool new tactics (ie. the ice cream ) on their existing strategy (ie. the meatballs), thus creating a meatball sunday. Well, nobody likes a meatball sunday.

In order to excell by using new technologies, companies must think differently and they must evolve their culture as well. Without creating a social mindset, all you will end up with is a gnarly meatball sunday.

Best,

@RyanTaft
http://www.squidoo.com/Catalyst-Marketers

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]]> By: Jamie Lee http://www.businessesgrow.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles/#comment-211 Jamie Lee Tue, 28 Jul 2009 19:27:02 +0000 http://businessesgrow.wordpress.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles#comment-211 @Brett - Yes. Companies need to be "culturally committed" to social media before they send a single tweet. Much like a serious relationship between two individuals, the engagement between a brand and its consumers needs to be built on trust and authenticity. Hell may have no fury like a woman scorned, but a consumer scorned comes pretty darn close!<br /><br />@Warren - Thanks for chiming in. I agree that it's critical to both short- and long-term success to go in with your eyes WIDE open. Social Media offers so many great opportunities. Only the companies that understand the investment up front - by way of the cultural shift Amber described - will be positioned to reap those benefits. @Brett – Yes. Companies need to be "culturally committed" to social media before they send a single tweet. Much like a serious relationship between two individuals, the engagement between a brand and its consumers needs to be built on trust and authenticity. Hell may have no fury like a woman scorned, but a consumer scorned comes pretty darn close!

@Warren – Thanks for chiming in. I agree that it's critical to both short- and long-term success to go in with your eyes WIDE open. Social Media offers so many great opportunities. Only the companies that understand the investment up front – by way of the cultural shift Amber described – will be positioned to reap those benefits.

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]]> By: Warren http://www.businessesgrow.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles/#comment-210 Warren Tue, 28 Jul 2009 16:27:08 +0000 http://businessesgrow.wordpress.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles#comment-210 Jamie,<br /><br />As you noted, we strongly agree with creating a social mindset. It is vital to the fabric of everything that we do at Radian6. Once that is established and strong goals are created, measurement of those social media goals can be achieved.<br /><br />Warren Sukernek<br />Director of Content Marketing<br />Radian6<br />@Warrenss Jamie,

As you noted, we strongly agree with creating a social mindset. It is vital to the fabric of everything that we do at Radian6. Once that is established and strong goals are created, measurement of those social media goals can be achieved.

Warren Sukernek
Director of Content Marketing
Radian6
@Warrenss

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]]> By: Brett Kopf http://www.businessesgrow.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles/#comment-209 Brett Kopf Tue, 28 Jul 2009 14:41:50 +0000 http://businessesgrow.wordpress.com/2009/07/28/creating-a-measurement-plan-without-losing-your-marbles#comment-209 Agreed, a social mindset is vital. Companies can't expect to dive in and see immediate results, yet consistent social output if well strategized works. <br /><br />The suggestions in step one are helpful, thanks for sharing!<br /><br />Brett Kopf<br />www.twitter.com/brettkopf Agreed, a social mindset is vital. Companies can't expect to dive in and see immediate results, yet consistent social output if well strategized works.

The suggestions in step one are helpful, thanks for sharing!

Brett Kopf
http://www.twitter.com/brettkopf

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