Comments on: Social media measurement — It’s like being a great bartender http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 19:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 40deuce http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-5759 40deuce Tue, 24 Aug 2010 20:20:57 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-5759 Jamie, I read a lot of metaphors of people comparing social media business to many different things. This bartender metaphor is by far one of my favs. kudos. Cheers, Sheldon, community manager for Sysomos Jamie,

I read a lot of metaphors of people comparing social media business to many different things. This bartender metaphor is by far one of my favs. kudos.

Cheers,

Sheldon, community manager for Sysomos

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]]> By: Anonymous http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-5499 Anonymous Fri, 06 Aug 2010 23:09:29 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-5499 Jamie, Really loved your post, and am actually now going back and reading the other eight posts that are linked to this post. My favorite part, and something that I strongly agree with is the value of looking at the interrelationship of metrics together over time and measure that against events and actions that you take. For example, if you post a series of videos online and push them across various social platforms, not only are you going to want to know the number of video views, but also you want to know the amount of interaction that they generated, the number of new website visits and followers that they lead to, and other relevant metrics. These are statistics that likely wouldn't be able to be correlated very well unless you look at them together and over a period of time. Then I think there are real patterns that can be observed and refinement of ones social media marketing strategy can be achieved. We would love you to check out our new social media measurement product that we are releasing in a few weeks. Please email us if you would like to join the beta. beta@yesreeli.com Here is a quick video overview as well. http://www.youtube.com/watch?v=eTysIGHiUOU Jamie,

Really loved your post, and am actually now going back and reading the other eight posts that are linked to this post.

My favorite part, and something that I strongly agree with is the value of looking at the interrelationship of metrics together over time and measure that against events and actions that you take. For example, if you post a series of videos online and push them across various social platforms, not only are you going to want to know the number of video views, but also you want to know the amount of interaction that they generated, the number of new website visits and followers that they lead to, and other relevant metrics. These are statistics that likely wouldn’t be able to be correlated very well unless you look at them together and over a period of time. Then I think there are real patterns that can be observed and refinement of ones social media marketing strategy can be achieved.

We would love you to check out our new social media measurement product that we are releasing in a few weeks. Please email us if you would like to join the beta.
beta@yesreeli.com

Here is a quick video overview as well.
http://www.youtube.com/watch?v=eTysIGHiUOU

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]]> By: Jamie Lee Wallace http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-241 Jamie Lee Wallace Tue, 04 Aug 2009 14:08:44 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-241 Apologies for the late responses, folks ... this marketing maven was in Newport for the weekend ... seeing how the other half lives (btw - they don't have it half bad!). <br /><br />@steve dodd - Thanks for your kind words. I agree that this is a learning process for everyone involved. I'm so pleased to be able to help promote and spread the great ideas of others in the space. Only be helping each other will we take this medium to the next level! :)<br /><br />@Warren - LOL. Glad you like the bartender metaphor ... hope it doesn't brand me as a barfly! Still - a cold one is always a good thing, right? Hope you enjoyed yours!<br /><br />@Ron Hudson - I'm flattered and so glad you enjoyed the post. Thanks for taking the time to comment. <br /><br />@Lil Miss - That's what we love to hear - share, share, and share some more. We love sharing great info with our community of readers & look forward to your feedback and ideas as well. Apologies for the late responses, folks … this marketing maven was in Newport for the weekend … seeing how the other half lives (btw – they don't have it half bad!).

@steve dodd – Thanks for your kind words. I agree that this is a learning process for everyone involved. I'm so pleased to be able to help promote and spread the great ideas of others in the space. Only be helping each other will we take this medium to the next level! :)

@Warren – LOL. Glad you like the bartender metaphor … hope it doesn't brand me as a barfly! Still – a cold one is always a good thing, right? Hope you enjoyed yours!

@Ron Hudson – I'm flattered and so glad you enjoyed the post. Thanks for taking the time to comment.

@Lil Miss – That's what we love to hear – share, share, and share some more. We love sharing great info with our community of readers & look forward to your feedback and ideas as well.

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]]> By: Lil Miss http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-240 Lil Miss Fri, 31 Jul 2009 13:48:49 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-240 I am emailing this around the office. A good way to explain it in one place. Thanks! I am emailing this around the office. A good way to explain it in one place. Thanks!

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]]> By: Ron Hudson http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-239 Ron Hudson Fri, 31 Jul 2009 02:38:31 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-239 Jamie, there a few people who have the ability to deliver excellent content in such an entertaining manner while also being clear and concise. Thank you very much!<br /><br />Warmly<br />Ron<br />@Ron_Hudson<br />@smmtulsa Jamie, there a few people who have the ability to deliver excellent content in such an entertaining manner while also being clear and concise. Thank you very much!

Warmly
Ron
@Ron_Hudson
@smmtulsa

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]]> By: MARK W. SCHAEFER http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-238 MARK W. SCHAEFER Thu, 30 Jul 2009 21:48:27 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-238 thanks Warren. A big fan of Radian6. Keep up the good work and thanks for taking the time to comment. thanks Warren. A big fan of Radian6. Keep up the good work and thanks for taking the time to comment.

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]]> By: Warren http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-237 Warren Thu, 30 Jul 2009 19:03:55 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-237 Jamie,<br /><br />Any post that promotes the work of Olivier Blanchard and KD Paine is pretty awesome in my book. I love the bartender metaphor. Thanks for the shout-out to Radian6. Now, I'll have a cold one!<br /><br />Mark, this is a fantastic series.<br /><br />Warren Sukernek<br />Director of Content Marketing<br />Radian6<br />@warrenss Jamie,

Any post that promotes the work of Olivier Blanchard and KD Paine is pretty awesome in my book. I love the bartender metaphor. Thanks for the shout-out to Radian6. Now, I'll have a cold one!

Mark, this is a fantastic series.

Warren Sukernek
Director of Content Marketing
Radian6
@warrenss

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]]> By: steve dodd http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-236 steve dodd Thu, 30 Jul 2009 15:52:34 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-236 Jamie, this is awesome (but everyone has already told you that). There are some great thinkers in this space and the real value is now being realized. Determining ROI is the endgame and there is a process to get there. This kind of information really makes a difference and helps everyone see the reality.<br />Thanks! Jamie, this is awesome (but everyone has already told you that). There are some great thinkers in this space and the real value is now being realized. Determining ROI is the endgame and there is a process to get there. This kind of information really makes a difference and helps everyone see the reality.
Thanks!

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]]> By: Jamie Lee http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-235 Jamie Lee Thu, 30 Jul 2009 15:40:06 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-235 @Brett - Thanks. As a recovering project manager, I'm all about "steps." :) Have a good one! @Brett – Thanks. As a recovering project manager, I'm all about "steps." :) Have a good one!

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]]> By: Brett Kopf http://www.businessesgrow.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender/#comment-234 Brett Kopf Thu, 30 Jul 2009 14:21:34 +0000 http://businessesgrow.wordpress.com/2009/07/30/social-media-measurement-its-like-being-a-great-bartender#comment-234 Great post. The question I constantly hear is ROI ROI ROI, how can I make money on it. The steps for measuring impact were very helpful! Great post. The question I constantly hear is ROI ROI ROI, how can I make money on it. The steps for measuring impact were very helpful!

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