Can you name a national, brand-name product with zero advertising or marketing budget, yet serves over 6 million satisfied customers a year?
I took a day off this week for digital de-tox and spent it hiking in the Great Smoky Mountains National Park. This American treasure may be the greatest example of viral marketing in history.
It is the nation’s most-visited park with 6 million visitors a year. Yet it has no social media plan, no advertising, no celebrity spokesperson, and no search engine optimization plan. It is just a great product. People visit it, tell their friends about it, and come back year after year to experience it all over again. The Internet is filled with hundreds of thousands of product photos, stories and testimonials.
Can you name a better viral marketing success story? 6 million customers. No advertising.
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