I met with a customer the other day who said she could never be creative enough to be in marketing. Of course I encouraged this line of thinking. Otherwise, why would she need me? ; )
But the fact is, the engine of marketing is research and data. To be sure, the best marketers need a flair of creative inspiration to look at a spreadsheet and find trends and truths, but the heart of marketing strategy — ALL marketing strategy — is fact-based analysis.
When I’m teaching or mentoring young folks, this is one of the biggest misconceptions of marketing — confusing it with advertising. When Dragnet’s Detective Joe Friday wanted “Just the facts, m’am,” he could have been coining a tagline for the consummate marketing professional. A successful business strategy comes from solid research on the potential opportunity, target customers, competitors and product testing before you ever start thinking about a creative ad treatment.
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.