My friend Jayme Soulati sent me a great little story about getting new business through Twitter. I thought you might enjoy it! Here’s Jayme:
The name of the game, as they frequently say, Mark, is developing relationship for ultimate Twitter success. I began tweeting for Cardthartic, a 16-year-old private greeting card publisher, in June. Currently, we have merely 130 followers and 200 tweets. Because the web site relaunch was not slated until September 2009, I knew I needed to establish a presence, build reputation and tweet about our passionate greeting cards in a sincere way.
Content is king. No doubt about that. While I could not drive traffic to the antiquated Web site, all I could do was tweet about the greeting within each card. To gain followers, I reviewed trending topics for “florists” who carry our cards that are nationally distributed and kept following people oriented to moms, grandmas, pet lovers, gift givers and florists. In a little over a month, I got my first authentic sale from Twitter!
Here’s Jayme’s list for Twitter success:
Establish yourself with relevant and sincere content.
Do not directly sell with offensive marketing gimmicks, like teeth whiteners.
Personify yourself; a human is tweeting so who are you?
While tweeting for a company brand is acceptable, come out from behind the curtain and be accessible.
To convert a lead into a sale, ensure you pull in the traditional troops to close the deal.
Monitor, monitor. Had we not been in close touch with the Tweets, we could easily have missed potential sales.
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.