Social Web Ushers in “The Era of Alone”
Oct 15th
You can witness this transformational power of communication in almost any history book.
Look at a map of Europe. Ever wonder why all the countries are approximately the same size? It was largely determined by how much territory a messenger could cover on horseback in two days. Even the vast empires of the past were divided into states that approximated this size. You could not possibly control a territory larger than a two-day ride from the center point. Communication determined kingdoms.
Communication also defined our social structures. Even the smallest Medieval village had a town square where people could meet, trade and socialize. Gathering each evening to meet was the only communication channel we had for centuries. The entire city was built around that center of communication.
Today, seemingly every person under 40 is wired to a portable electronic communicator to provide news and entertainment how we want it, where we want it, when we want it. It’s called the Internet and social media, but there isn’t much truly “social” about it. We don’t gather in a city center to share Facebook. We don’t sit around a fireplace and read tweets to one another.
For the first time in history, daily communication and entertainment can be a solitary event. I’ve observed hordes of teenagers hunched over cell phones, frantically texting one another … even when they are surrounded by friends! Isn’t it ironic these new tools actively, incessantly pull us away from live human interaction, and yet we call it “social” media?
The basic premise of the popular “World is Flat” book is that people and place don’t matter any more. We can be employed, connected, global citizens and never step outside. If we do, it’s to the coffee shop for WiFi rather than camaraderie.
How strange and sad. You and I never have to meet or speak or touch one another. We can be completely informed, entertained and connected individuals, while sitting alone in a small dark room. Civilization is still defined by how we communicate. Welcome to the Era of Alone.
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http://lifestyledesign4u.com Gordie Rogers
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http://www.greggmorris.com Gregg Morris
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http://www.greggmorris.com Gregg Morris
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http://mixmobi.com Lisa Foote
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http://www.casemountain.com Michael Selissen
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http://digitalmarketingtoday.com Nitin Gupta
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http://www.twitter.com/suddenlyjamie Jamie Lee Wallace
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http://www.linkama.com/ Kimmo Linkama
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http://www.twitter.com/steve_dodd Steve Dodd
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http://www.twitter.com/suddenlyjamie Jamie Lee Wallace
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http://www.twitter.com/steve_dodd Steve Dodd
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http://mixmobi.com Lisa Foote
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http://www.soulati.com Jayme Soulati
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http://www.twitter.com/suddenlyjamie Jamie Lee Wallace
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http://twitter.com/midnightglory lauren summers
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http://www.businessesgrow.com Mark W. Schaefer









You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

