Comments on: Finally! A B2B social media success story

By: Refuting C-suite perceptions about social media risks | blog

Refuting C-suite perceptions about social media risks | blog — Fri, 14 Jan 2011 19:32:21 +0000

[...] RESPONSE: “Tell that to the destroyed printers from Expert Laser Services.” [...]

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By: Latino Rebranded: Latinos and Social Media » Which social media site is for your business?

Sat, 18 Dec 2010 18:48:44 +0000

[...] heard that Facebook is for family & friends and Linkedin is for business, but you just have to know how to approach a platform and have real [...]

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By: Case Study Crunch: IT and Technical « The Cube

Case Study Crunch: IT and Technical « The Cube — Wed, 26 May 2010 15:57:21 +0000

[...] Michael Buck on how social media is a core brand strategy Business Blogging Blog // 17/11/09 . Finally! A B2B social media success story Grow // 19/10/09 . Smart Social Media and PR Integration from Dell Social Media Today // 12/09/09 [...]

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By: What is social media success in B2B... and some examples | B2B Voices

What is social media success in B2B... and some examples | B2B Voices — Fri, 23 Oct 2009 21:29:18 +0000

[...] Voices writer, brought the following blog post to our team’s attention. The post, entitled Finally! A B2B social media success story, describes a humorous use of video by a printer manufacturer in Massachusetts. The “Destroy [...]

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By: Twitternytta (vecka 43) | The Brand-Man

Twitternytta (vecka 43) | The Brand-Man — Fri, 23 Oct 2009 10:35:08 +0000

[...] B2B-sociala medier-case, som kan räknas hem i pengar: Finally! A B2B social media success story | http://retwt.me/16CFb (via [...]

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By: Nathan Dube

Nathan Dube — Mon, 19 Oct 2009 14:04:30 +0000

In fact the explosion was the first winner, when I called to ask what kind of toners they wanted they said they were not interested. I called back and said who I was, who their employee was (who called to verify the name of the manager who gave the employee permission to enter the contest) and they still turned it down! So we went with the runner up and it worked out for the best.

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By: Seth Powers

Seth Powers — Mon, 19 Oct 2009 13:20:37 +0000

It’s great to see tangible benefits for a social media plan. Especially when they weren’t even expecting it!

http://www.twitter.com/rightminds

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By: Gordie Rogers

Gordie Rogers — Mon, 19 Oct 2009 11:35:38 +0000

What a creative idea! It’s cool how they weren’t just in it for new customers.

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By: Ethan Waldman

Ethan Waldman — Mon, 19 Oct 2009 10:57:47 +0000

Cool article! Great to see an example of a social media effort panning out in the real world. Also especially nice that they aren’t a giant company. One thing- why not make that youtube video an actual embedded video? I was confused when I clicked it and it kept launching their website.

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By: John Bottom

John Bottom — Mon, 19 Oct 2009 06:33:58 +0000

Good to hear some concrete evidence. Thanks for posting Mark, well done on the initiative, Nathan. I look forward to being able to post some concrete figures on case studies of our own soon…

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