Comments on: Studying U.S. keeps East European marketer a step ahead http://www.businessesgrow.com/2009/10/20/studying-u-s-keeps-east-european-marketer-a-step-ahead/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 12:28:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: New: Follow Friday series, now week 36 « Kimmo Linkama http://www.businessesgrow.com/2009/10/20/studying-u-s-keeps-east-european-marketer-a-step-ahead/#comment-13503 New: Follow Friday series, now week 36 « Kimmo Linkama Mon, 18 Apr 2011 16:37:19 +0000 http://businessesgrow.com/?p=973#comment-13503 [...] even if he’s cranky, he expresses it in terms that can only make him likeable. Oh yes, and he interviewed me [...] [...] even if he’s cranky, he expresses it in terms that can only make him likeable. Oh yes, and he interviewed me [...]

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]]> By: Kimmo Linkama http://www.businessesgrow.com/2009/10/20/studying-u-s-keeps-east-european-marketer-a-step-ahead/#comment-1100 Kimmo Linkama Wed, 21 Oct 2009 18:49:53 +0000 http://businessesgrow.com/?p=973#comment-1100 Davina, thanks for your questions! Basically, I think the US ways of doing business, therefore also social media best practices, can be translated pretty much one-to-one to other Western-type markets. What might not, at least initially, be as important as I've understood it to be in the US is ROI measurement in terms of money, and in Europe, marketing language tends to be somewhat less aggressive than in the US. Social media adoption among businesses will most probably happen at a slower rate in many other markets outside the US. In a way, this is good. Businesses will be able to avoid teething problems and initial mistakes, and the vendors helping them get on board will also have time to - as you say - learn from your growing pains and be able to offer more to-the-point solutions. I hope this answered your questions. If not, feel free to shoot another one in my direction! I'm sure Mark won't mind us using his platform. Davina, thanks for your questions!

Basically, I think the US ways of doing business, therefore also social media best practices, can be translated pretty much one-to-one to other Western-type markets. What might not, at least initially, be as important as I’ve understood it to be in the US is ROI measurement in terms of money, and in Europe, marketing language tends to be somewhat less aggressive than in the US.

Social media adoption among businesses will most probably happen at a slower rate in many other markets outside the US. In a way, this is good. Businesses will be able to avoid teething problems and initial mistakes, and the vendors helping them get on board will also have time to – as you say – learn from your growing pains and be able to offer more to-the-point solutions.

I hope this answered your questions. If not, feel free to shoot another one in my direction! I’m sure Mark won’t mind us using his platform.

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]]> By: Davina K. Brewer http://www.businessesgrow.com/2009/10/20/studying-u-s-keeps-east-european-marketer-a-step-ahead/#comment-1093 Davina K. Brewer Tue, 20 Oct 2009 19:10:00 +0000 http://businessesgrow.com/?p=973#comment-1093 I'll ask Kimmo a question (or two): Mark asked about adoption and hurdles, you mentioned company Facebook pages using the same PR boilerplate. As an outside observer, what trends in U.S. social media do you see not translating well to other markets? Anything we're doing wrong, or you will do better having learned from our mistakes and growing pains? Look forward to your answers. I’ll ask Kimmo a question (or two): Mark asked about adoption and hurdles, you mentioned company Facebook pages using the same PR boilerplate. As an outside observer, what trends in U.S. social media do you see not translating well to other markets?

Anything we’re doing wrong, or you will do better having learned from our mistakes and growing pains?

Look forward to your answers.

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