The big BlogWorld Expo was this week in Las Vegas and I was anxious to learn as much as I could about what was going on out there.
One of the outputs was the above image. It’s supposed to tell us what conversations are going on and the relationships between the keywords. I’m tiring of these ridiculous graphics. Am I supposed to oooh and aaah that this graphically depicts that “Vegas” and “blogger” were the two key terms from this conference? What insight does this chart really provide? And yet, I see more and more meaningless stuff like this every day.
I’ve been spending time studying the trends in social media monitoring and have been impressed with the rapid progress. But there is still a lot of noise like this chart that really tells us nothing. The fact is, the most meaningful keyword and sentiment analysis is all still being done MANUALLY.
For all the social media “listening” we’re supposed to be doing, we had better come up with better ways to show our company managment what’s going on.
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.