Comments on: Five social media myths that MUST STOP NOW!

By: Collective Intellect

Collective Intellect — Wed, 09 Nov 2011 16:02:00 +0000

A couple of recommendations we’ve been trying to drive home is to integrate social media into other outreach efforts and tie it to other business metrics. Social on its own doesn’t work in a silo; after all, most businesses aren’t in business to use social media platforms, they are using social media as a tool and a channel to amplify their message, support customers, etc It’s need to be measured and monitored like any other asset (i.e Web, email, etc)

I guess because my professional world isn’t solely in the marketing/pr realm that I’m not seeing these trends you listed above but I also get a daily dose of the Ad Contrarian and that seems to keep my visions of grandeur in check. http://adcontrarian.blogspot.com/

Like or Dislike: 0 0

By: NL

NL — Sat, 29 Oct 2011 01:54:00 +0000

The “executive summary” of The Tao of Twitter (which I thoroughly enjoyed, thanks to its recommendtion by ProfS! For anyone who hasn’t read it, make sure you do. It’s what convinced me not to give up on Twitter.) Where some other areas of the social media world have earned valid criticism for their abuse, misuse, or invasion of privacy, I appreciate the idea of Twitter being known primarily as a place where civility and helpfulness are valued. I learn something new on Twitter every day (and, I hope, occasionally have something useful to share).

Like or Dislike: 0 0

By: 3 Social Media Myths That Need To Die « TRUtricks

3 Social Media Myths That Need To Die « TRUtricks — Wed, 09 Jun 2010 17:56:50 +0000

[...] few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social [...]

Like or Dislike: 0 0

By: Freddy J. Nager, Atomic Tango

Freddy J. Nager, Atomic Tango — Wed, 28 Oct 2009 16:06:30 +0000

Amen, Mark. I teach my students the difference between “rules” and “customs” and “etiquette” on the Web. Every self-proclaimed social media guru I meet tries to impose their own rules on a medium, even though it’s largely driven by myth. Remember when it was considered “taboo” to do any kind of marketing on the Internet? How quickly that was kicked to the curb. I particularly roll my eyes at the “authenticity” movement you also mock here. Great post.

Freddy
@atomictango

Like or Dislike: 0 0

By: The PR Lab

The PR Lab — Fri, 28 Aug 2009 01:14:59 +0000

Twitter, schmitter. @prlab

Like or Dislike: 0 0

By: MARK W. SCHAEFER

MARK W. SCHAEFER — Thu, 27 Aug 2009 14:45:02 +0000

@Debra – you may not come fromt the "marketing world" but we need insight and wisdom like this! I hope you'll comment frequently on this blog!

(on second thought, aren't we ALL in the marketing world in some way?)

@Kami — If you figure out the dialogue that convinces companies they can't control the conversation, let me know! What a battle.

Like or Dislike: 0 0

By: Kami Huyse

Kami Huyse — Thu, 27 Aug 2009 14:33:23 +0000

@Mark No problem over control of what the company says, it is why I work with clients to come up with guidelines and policies when engaging in social media, including who can say what. In fact, I should be working on one right now (due today) instead of commenting here – but I digress. The problem comes when companies think they can control others speech or the situation. This mentality often leads to commentary that spouts company policy and violates the culture, causing a worse problem than if they hadn't spoken at all. I think that social media requires an approach that is more akin to crisis communication than marketing or persuasion, though both of those can be used with care. I have found that in the face of a negative backlash (which is situationally dependent and takes in account who is complaining), a quick and concise response, that shows empathy and isn't defensive, is a great way to bring down the vitriol to something more akin to a conversation about differences. Better stop there or I might as well go and write a post…

Like or Dislike: 0 0

By: Debra L. Bruce

Debra L. Bruce — Thu, 27 Aug 2009 13:35:18 +0000

I chanced upon this interesting conversation. I don't come from the marketing world, so I wasn't feeling inundated with the myths of control and authenticity, but I have an outsider's perspective to share, if you'll permit me.

1. What I like about social media for marketers is the democracy of it. If you have a lot of hooey in your message, not only will you hear about it via social media, but so will your prospective customers. Social media helps to combat the one-way propaganda of traditional advertising. It also helps me get information that advertising dollars can suppress in mainstream news media.

2. Regarding too much nice: there is plenty of anonymous vituperativeness on the Internet to balance out the nicey-nice. Psychologists say that the discomfort of cognitive dissonance causes us to eventually match our attitudes to our behavior. So I like the pressure to be nice, especially when combined with the ability of social media watchdogs to out the two-faced backstabbers.

3. It's not wrong to have the goal to make money. It's ok for me to benefit too while I help you. The problem arises when I stop caring about how I impact you because I'm solely focused on making money. I hope that the social media voices will unveil the socially irresponsible profiteers, thus leveling the playing field for business people with a conscience.

Thanks for providing a forum for anyone to have a say. I'll be interested to keep listening to yours.

Like or Dislike: 0 0

By: Jennie

Jennie — Thu, 27 Aug 2009 10:34:34 +0000

thanks for this post, it's really helpful (^_^)

Like or Dislike: 0 0

By: ePi.Longo

ePi.Longo — Thu, 27 Aug 2009 02:13:51 +0000

Seriouly, I don't agree with you when you use the word "control" in myth #1. Who want to control their customer? Not real marketer, i swear.
Real marketer want to sell their idea, their product based on customer's need and they are trying to talk, to listen and to influence their customer (never try to control). So, I don't think that they've never tried to control the conversation. My 2 cents.

Like or Dislike: 0 0