Archive for October, 2009
The REAL math behind your followers, Mr.Twitter Bigshot!
Oct 26th
REALLY?
I dissected his follower list (public information) and estimated HALF were “trash,” meaning they were spam-generated, get-rich quick spammers, or porn. Those followers are not going to be effective in receiving or re-transmitting any message of “influence.” So that brings us down to 40,000 potentially effective followers in TK’s community.
The Harvard study goes on to say that 90% of the tweets are generated by 10% of the users — a user concentration even higher than Wikipedia! So, let’s define these leading Tweeters as the “thought leaders” we are all trying to connect to. This would imply that, on average, TK has just 406 (0.5% of his followers) who represent people who actively contribute to the conversation.But wait a minute — we need to rule out kids, right? In a business setting, let’s assume we want to connect and influence people over 24. That represents just 33 percent of the population on Twitter. Adult, meaningful follower total: 135.
Let’s further assume 15% of all these folks are on vacation or away from their connection for a day (45 people left for TK) and they spend just two hours per day on Twitter where they could actually see and process a tweet from this guy. According to data on Sysmos, about 4% of your users will be active during any one hour of the day. That leaves one person actually seeing and processing your tweet, Mr. Bigshot.
And that would be me. So now who’s boss?
Photo credit: This is an ACTUAL photo of the species Twitterus Poppycockus appearing at a social media forum last week.
Harvard released a study this month showing that among the people who don’t quit, the median number of lifetime tweets is one. I think it’s reasonable to define an “active user” as somebody who tweets at least once a day (less than 15%). Applying that reasonable logic, the number of ACTIVE users this media mogul brags about is actually 4,060.
And now a word from our sponsor
Oct 25th
I’m taking some time off and I’m not one of those super hero types who blog when they are on vacation. I am spending time with my family, not the computer.
However, I’ve set-up some of my favorite blog posts from the past for you to view while I’m gone. If you’re new to {grow} I think you’ll enjoy them and if you’re familiar with the blog, well … you’ll probably be bored quite frankly, but I’m doing my best : ) See ya soon!
“Listening” graphics have a long way to go
Oct 23rd
The big BlogWorld Expo was this week in Las Vegas and I was anxious to learn as much as I could about what was going on out there.
One of the outputs was the above image. It’s supposed to tell us what conversations are going on and the relationships between the keywords. I’m tiring of these ridiculous graphics. Am I supposed to oooh and aaah that this graphically depicts that “Vegas” and “blogger” were the two key terms from this conference? What insight does this chart really provide? And yet, I see more and more meaningless stuff like this every day.
I’ve been spending time studying the trends in social media monitoring and have been impressed with the rapid progress. But there is still a lot of noise like this chart that really tells us nothing. The fact is, the most meaningful keyword and sentiment analysis is all still being done MANUALLY.
For all the social media “listening” we’re supposed to be doing, we had better come up with better ways to show our company managment what’s going on.
Your chance to help a {grow} friend!
Oct 22nd
The {grow} community is our little cyber salon where we can hang out, get to know each other, and hash out some issues together. I also like to extend a hand and help readers where I can, and I hope you will, too.
Jamie Wallace (@suddenlyjamie) has been an important contributor to {grow} as a guest blogger and commenter. You might recall an article she wrote, “Why measuring social media ROI is like being a great bartender” which became an Internet sensation!
She’s trying to secure a position as a blogger with NatureMade Vitamin Company and part of that process is an online voting competition. Let’s call it what it is: a vitamin-infused publicity stunt, and probably a good one! She has to be one of the top 20 vote-getters to be considered for the job.
In any event, Jamie passionately wants this job and YOU have a chance to help her get it by voting for her. That’s right. You can help one of our community members get a job! Click here to help: http://mygoodmoodgigcampaign.wordpress.com/whats-in-it-for-you/
This is a chance to support Jamie and thank her for her contributions in this space. Thanks for making this community AMAZING by helping each other when we need it!
P.S. Tweeting this article will help Jamie, too.
P.P.S. Isn’t “The Jungle Book” a great movie? I think it was the first film I ever saw in a theater.
Welcome to {grow}
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark SchaeferFollow Mark
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