baby and computer

One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?”

My strong recommendation is that you keep family and business separate.  The information needs of your family are going to be much different that those of your clients, right?  Why clutter customer feed streams with news of family dinners and disclosures about your husband’s snoring?  On the flip side, why bore grandma with re-tweets from the Wall Street Journal?

The argument I’ve heard against this is that you should simply be authentic and talk about whatever is going on in your life.  I’m hoping most social media participants are growing beyond this naieve  and simplistic view of the channel.  Nobody in business really wants you to be “authentic” if that means disclosing every little fact of your life.  I think a more accurate and practical goal is to remain “open and honest” in your communications.

Another argument against the complexity of two ( more) accounts is the risk of confusing accounts and disclosing something personal on a business account when you thought it was a family account.

Still, I’ve found the best strategy is to keep it clean.  Respect business accounts by minimizing the family details. That’s not to say you shouldn’t be personable and refer to family details on a business account, and by all means establish multiple accounts (if you have the time!) and enjoy all that the social web has to offer.

Thinking I’ll have a few arguments about this one?

Illustration: Christy Tanner
Related Posts Plugin for WordPress, Blogger...