Comments on: Falling in love with Skynet http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 08:31:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark W. Schaefer http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-19675 Mark W. Schaefer Thu, 01 Sep 2011 13:09:00 +0000 http://businessesgrow.com/?p=1349#comment-19675 Thanks! Thanks!

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]]> By: SKYNET_LOVER! http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-19646 SKYNET_LOVER! Thu, 01 Sep 2011 01:46:00 +0000 http://businessesgrow.com/?p=1349#comment-19646 But you forget young one... Skynet is also a defense network in Britian http://news.bbc.co.uk/2/hi/6434773.stm I love SKYNET!!! I love terminators ! But you forget young one… Skynet is also a defense network in Britian http://news.bbc.co.uk/2/hi/6434773.stm
I love SKYNET!!! I love terminators !

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]]> By: Mark http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-2997 Mark Mon, 15 Mar 2010 15:27:38 +0000 http://businessesgrow.com/?p=1349#comment-2997 @Krystal This made me laugh as I thought about my reaction when "strangers" started following me on Twitter. Completely freaked me out. Now it's a blast : ) @Krystal This made me laugh as I thought about my reaction when “strangers” started following me on Twitter. Completely freaked me out. Now it’s a blast : )

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]]> By: Krystal http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-2972 Krystal Sun, 14 Mar 2010 22:20:09 +0000 http://businessesgrow.com/?p=1349#comment-2972 Thanks for sharing this link, Mark! You've definitely got your finger on a pulse here with this connection--it's an apt means of considering how we are acclimating to the demands of the social web. And the looming dangers if we consider to rush headfirst into the Web 2.0. What's interesting to me is that the so-called public lessons (e.g., Cisco Fatty) has not dissuaded people from sharing or over-sharing with strangers. I am still having trouble adjusting to Twitter and the random people who choose to follow me. On the one hand, I'm making connections I might never make otherwise, on the other hand who are these people and why are they so interested in what I have to say? And how are they using that information? I'm sure my grandchildren will have no problem with this. Thanks for sharing this link, Mark! You’ve definitely got your finger on a pulse here with this connection–it’s an apt means of considering how we are acclimating to the demands of the social web. And the looming dangers if we consider to rush headfirst into the Web 2.0. What’s interesting to me is that the so-called public lessons (e.g., Cisco Fatty) has not dissuaded people from sharing or over-sharing with strangers. I am still having trouble adjusting to Twitter and the random people who choose to follow me. On the one hand, I’m making connections I might never make otherwise, on the other hand who are these people and why are they so interested in what I have to say? And how are they using that information? I’m sure my grandchildren will have no problem with this.

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]]> By: Sean Williams http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-1466 Sean Williams Fri, 11 Dec 2009 21:11:09 +0000 http://businessesgrow.com/?p=1349#comment-1466 Holy Smokes, Mark -- yeow. Can you say, "worst fears realized"? Honestly, there are times when I just want to fling my wooden shoes into the social media machinery... (twice today that I get to use obscure references...I did the same thing at a panel today). There either has to be a jaw-dropping, disastrous breach, or a significant enough backlash that takes root among the conspiracy theorists, with sufficient media attention (both mainstream and social) to grab adherents. Just ask Amanda Chapel about this topic to get an earful! Holy Smokes, Mark — yeow. Can you say, “worst fears realized”?

Honestly, there are times when I just want to fling my wooden shoes into the social media machinery… (twice today that I get to use obscure references…I did the same thing at a panel today).

There either has to be a jaw-dropping, disastrous breach, or a significant enough backlash that takes root among the conspiracy theorists, with sufficient media attention (both mainstream and social) to grab adherents. Just ask Amanda Chapel about this topic to get an earful!

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]]> By: Neicole Crepeau http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-1455 Neicole Crepeau Thu, 10 Dec 2009 21:10:36 +0000 http://businessesgrow.com/?p=1349#comment-1455 I think you're right that we will continue to give more and more information away, and for the most part not have a problem with it. I expect there will be legislation that will require users have the ability to see and control what information is available, to some degree. But chances are that the default will allow companies to gather and use the information unless users proactively opt-out of portions. I don't necessarily see a problem with all of that on the advertising/marketing side. If I have to see ads, I'd rather they were relevant. And I think the key point is, as you say, whether the goods and services outweigh the privacy invasion. If so, it's worth it to the consumer to give up information. I believe there will be consumer pressures on the advertisers and marketers to use the information in better ways, though. Ad blindness is only going to increase, as is the user tendency to avoid sites with pop-up ads or where advertising/marketing is done obnoxiously. On the other hand, they will respond well to advertising and marketing techniques that provide value for them: whether as entertainment, discounts, or ad targeting that is consistently timely, relevant, and accesssible. Studies have shown that younger people are more willing to opt-in. For them, it's all a tradeoff. It'll be up to businesses to make the tradeoff worth their while. I think you’re right that we will continue to give more and more information away, and for the most part not have a problem with it. I expect there will be legislation that will require users have the ability to see and control what information is available, to some degree. But chances are that the default will allow companies to gather and use the information unless users proactively opt-out of portions.
I don’t necessarily see a problem with all of that on the advertising/marketing side. If I have to see ads, I’d rather they were relevant. And I think the key point is, as you say, whether the goods and services outweigh the privacy invasion. If so, it’s worth it to the consumer to give up information. I believe there will be consumer pressures on the advertisers and marketers to use the information in better ways, though. Ad blindness is only going to increase, as is the user tendency to avoid sites with pop-up ads or where advertising/marketing is done obnoxiously. On the other hand, they will respond well to advertising and marketing techniques that provide value for them: whether as entertainment, discounts, or ad targeting that is consistently timely, relevant, and accesssible. Studies have shown that younger people are more willing to opt-in. For them, it’s all a tradeoff. It’ll be up to businesses to make the tradeoff worth their while.

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]]> By: Steve Dodd http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-1449 Steve Dodd Thu, 10 Dec 2009 03:23:35 +0000 http://businessesgrow.com/?p=1349#comment-1449 @Mark and Lisa I've got to agree with your thinking on this. As always, some catastrophic event needs to occur before the solution becomes important. If people pull out in mass quantities, the business models will begin to fail and they'll be forced to fix it or go out of business. And you are right, it will happen. In fact I suspect it already is escalating, we just don't know about it yet. @Mark and Lisa I’ve got to agree with your thinking on this. As always, some catastrophic event needs to occur before the solution becomes important. If people pull out in mass quantities, the business models will begin to fail and they’ll be forced to fix it or go out of business.
And you are right, it will happen. In fact I suspect it already is escalating, we just don’t know about it yet.

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]]> By: Mark http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-1447 Mark Thu, 10 Dec 2009 01:15:58 +0000 http://businessesgrow.com/?p=1349#comment-1447 Where corruption can occur, corruption will occur. It will happen. Where corruption can occur, corruption will occur. It will happen.

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]]> By: Lisa Foote http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-1446 Lisa Foote Wed, 09 Dec 2009 22:01:31 +0000 http://businessesgrow.com/?p=1349#comment-1446 Don't discount the Fear Factor. Consider this: a stalking case (or, God forbid, worse) made possible by only by publicly-shared information grabs everyone's attention in 2010, bringing the privacy bisque to full boil. Tens of thousands leave Facebook, demanding complete erasure of their information. Social media adoption is greatly slowed. Just a conjecture, but I'm surprised we haven't seen something really nasty up to now. (And certainly hope we never do of course!) Don’t discount the Fear Factor.

Consider this: a stalking case (or, God forbid, worse) made possible by only by publicly-shared information grabs everyone’s attention in 2010, bringing the privacy bisque to full boil. Tens of thousands leave Facebook, demanding complete erasure of their information. Social media adoption is greatly slowed.

Just a conjecture, but I’m surprised we haven’t seen something really nasty up to now. (And certainly hope we never do of course!)

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]]> By: Mark http://www.businessesgrow.com/2009/12/09/falling-in-love-with-skynet/#comment-1445 Mark Wed, 09 Dec 2009 19:12:19 +0000 http://businessesgrow.com/?p=1349#comment-1445 @steve not money. economic gain of some kind (as I said the economic good could be "being cool" for example. what else can elicit massive social changes? Economics is eventually what topples kings, drives innovation, builds cities, and reverses bad stuff like pollution. People will embrace change when there is a financial, psychological or physical benefit for them. When enough of that occurs, massive change happens. IMO any way. @steve not money. economic gain of some kind (as I said the economic good could be “being cool” for example. what else can elicit massive social changes? Economics is eventually what topples kings, drives innovation, builds cities, and reverses bad stuff like pollution.

People will embrace change when there is a financial, psychological or physical benefit for them. When enough of that occurs, massive change happens. IMO any way.

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