Comments on: Twitter in the trenches: An interview with Lance the repairman http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 19:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-5034 Mark Wed, 14 Jul 2010 12:59:03 +0000 http://businessesgrow.com/?p=1324#comment-5034 I will send you an email. Thanks! I will send you an email. Thanks!

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]]> By: Dave http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-5032 Dave Wed, 14 Jul 2010 12:52:35 +0000 http://businessesgrow.com/?p=1324#comment-5032 I would love his contact info. Can you post his cell? I would love his contact info. Can you post his cell?

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]]> By: Mark http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-1551 Mark Sun, 20 Dec 2009 17:07:47 +0000 http://businessesgrow.com/?p=1324#comment-1551 Thanks to all for your comments. Hope this just brings a little of the real world into the social media discussion! Thanks to all for your comments. Hope this just brings a little of the real world into the social media discussion!

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]]> By: Edin http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-1550 Edin Sun, 20 Dec 2009 17:06:56 +0000 http://businessesgrow.com/?p=1324#comment-1550 Fantastic post! Thank you Mark for sharing Fantastic post! Thank you Mark for sharing

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]]> By: CK http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-1543 CK Sun, 20 Dec 2009 15:41:10 +0000 http://businessesgrow.com/?p=1324#comment-1543 Love the intention behind this post and the insights shared through it. Thank you (and thanks Lance!) Love the intention behind this post and the insights shared through it. Thank you (and thanks Lance!)

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]]> By: Jayme Soulati http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-1539 Jayme Soulati Fri, 18 Dec 2009 16:04:27 +0000 http://businessesgrow.com/?p=1324#comment-1539 Is he related to Joe the Plumber? Maybe Joe needs a few lessons after his claim to fame fizzled! Is he related to Joe the Plumber? Maybe Joe needs a few lessons after his claim to fame fizzled!

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]]> By: Steve Dodd http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-1537 Steve Dodd Fri, 18 Dec 2009 14:30:07 +0000 http://businessesgrow.com/?p=1324#comment-1537 Mark, this is a terrific example of a "real world" example of social media use in small business. There are millions more; just nobody really talks about them in the Social Media industry because they are not big hits! But, just like there are many thousands of times more "small businesses" than there are "big businesses" there are many thousands of more examples like this one. Unfortunately, they just fall beneath the collective radar. But, it is important to note that it is a well known fact that a significant part of the North American economy is based on the efforts of people just like Lance. I'd also like to suggest that a significant volume of social media activity also rests in the collective use of social media by these small but crucial entrepreneurs. What is really interesting is that not only is he (well his wife, and we're not going there!) is using multiple social media channels and gaining results. The resent Business.com small business survey seemed to validate this as well. Maybe it would be an interesting business venture to build a site that highlighted these kinds of case studies through the small business associations etc, and really dug deeply into this "hidden" but collectively huge market. The consulting, advertising and general sale of goods and services might provide an interesting monetization opportunity. Since this potential audience is not well serviced by our industry as a whole, it's a wide open market! Mark, this is a terrific example of a “real world” example of social media use in small business. There are millions more; just nobody really talks about them in the Social Media industry because they are not big hits! But, just like there are many thousands of times more “small businesses” than there are “big businesses” there are many thousands of more examples like this one. Unfortunately, they just fall beneath the collective radar.

But, it is important to note that it is a well known fact that a significant part of the North American economy is based on the efforts of people just like Lance. I’d also like to suggest that a significant volume of social media activity also rests in the collective use of social media by these small but crucial entrepreneurs.

What is really interesting is that not only is he (well his wife, and we’re not going there!) is using multiple social media channels and gaining results. The resent Business.com small business survey seemed to validate this as well.

Maybe it would be an interesting business venture to build a site that highlighted these kinds of case studies through the small business associations etc, and really dug deeply into this “hidden” but collectively huge market. The consulting, advertising and general sale of goods and services might provide an interesting monetization opportunity. Since this potential audience is not well serviced by our industry as a whole, it’s a wide open market!

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]]> By: Mark W Schaefer http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-1536 Mark W Schaefer Fri, 18 Dec 2009 14:04:26 +0000 http://businessesgrow.com/?p=1324#comment-1536 Ha! Thanks Joseph. Lance is an awesome guy and I am going to keep him busy! All through Twitter : ) Ha! Thanks Joseph. Lance is an awesome guy and I am going to keep him busy! All through Twitter : )

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]]> By: Joseph Fiore http://www.businessesgrow.com/2009/12/18/twitter-in-the-trenches-an-interview-with-lance-the-repairman/#comment-1533 Joseph Fiore Fri, 18 Dec 2009 13:04:10 +0000 http://businessesgrow.com/?p=1324#comment-1533 This post is filled with awesomeness - I especially like the cheery photo of Lance. Dare I say, the poster-boy for social media's layman and a model for the commoners approach to making the social Web work without it getting to our heads! Great stuff Mark! Joseph @RepuTrack This post is filled with awesomeness – I especially like the cheery photo of Lance. Dare I say, the poster-boy for social media’s layman and a model for the commoners approach to making the social Web work without it getting to our heads!

Great stuff Mark!

Joseph
@RepuTrack

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