Comments on: Get out your dancing shoes, it’s time to blog http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 11:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-2238 Mark Sun, 14 Feb 2010 21:09:39 +0000 http://businessesgrow.com/?p=1685#comment-2238 @Tony -- You are correct. I have not ventured into video blogging yet but think i will soon! Not natural to me. I think we all need to think about using all media available to us to tell our stories. @Diane -- Your magician post was great ... and very entertaining indeed! @Tony — You are correct. I have not ventured into video blogging yet but think i will soon! Not natural to me. I think we all need to think about using all media available to us to tell our stories.

@Diane — Your magician post was great … and very entertaining indeed!

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]]> By: Diane Meyer http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-2236 Diane Meyer Sun, 14 Feb 2010 15:44:44 +0000 http://businessesgrow.com/?p=1685#comment-2236 You are, as usual, expressing quite eloquently exactly the way we need to strategize when it comes to blogging. You definitely are entertaining and your message is always clear. It is going to be more competitive to capture attention but you are a wonderful example of putting all the elements together to achieve readership. I like the whole "entertaining" objective...I just might be able to put to good use growing up with a magician!! You are, as usual, expressing quite eloquently exactly the way we need to strategize when it comes to blogging. You definitely are entertaining and your message is always clear. It is going to be more competitive to capture attention but you are a wonderful example of putting all the elements together to achieve readership.

I like the whole “entertaining” objective…I just might be able to put to good use growing up with a magician!!

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]]> By: Tony Burke http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-2235 Tony Burke Sun, 14 Feb 2010 15:40:40 +0000 http://businessesgrow.com/?p=1685#comment-2235 I enjoyed this post Mark and think you are spot on! I am new to blogging and will be starting my own blog this month that will target the boomer audience with topics ranging from how to cope with your aging seniors to interviews with Congressional reps on what they are doing to solve the $60 billion in Medicare fraud annually, which of course wastes your tax dollars. The key will be to keep readers/viewers engaged or entertained in the blog. I can see why bloggers need to be good storytellers and why they need to do it in a short story form too given everyone's short attention span these days (140 charachters). I also can envision video blogging being the future so we will all have to develop our skills to become proficient at scripting and shooting relevant and entertaining short form vids on our flip phones! Thanks again for the reminder Mark. I enjoyed this post Mark and think you are spot on! I am new to blogging and will be starting my own blog this month that will target the boomer audience with topics ranging from how to cope with your aging seniors to interviews with Congressional reps on what they are doing to solve the $60 billion in Medicare fraud annually, which of course wastes your tax dollars. The key will be to keep readers/viewers engaged or entertained in the blog. I can see why bloggers need to be good storytellers and why they need to do it in a short story form too given everyone’s short attention span these days (140 charachters). I also can envision video blogging being the future so we will all have to develop our skills to become proficient at scripting and shooting relevant and entertaining short form vids on our flip phones! Thanks again for the reminder Mark.

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]]> By: Steve Dodd http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-1761 Steve Dodd Thu, 07 Jan 2010 15:09:44 +0000 http://businessesgrow.com/?p=1685#comment-1761 @mark - I think the underlying point here is be "Entertaining with relevant substance" and you sir certainly provide us all with that! Those posts of yours that provide both generate your highest reads and discussion! @mark – I think the underlying point here is be “Entertaining with relevant substance” and you sir certainly provide us all with that! Those posts of yours that provide both generate your highest reads and discussion!

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]]> By: Mark http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-1756 Mark Wed, 06 Jan 2010 23:36:10 +0000 http://businessesgrow.com/?p=1685#comment-1756 As some of you know, I try to do a "funny" post occasionally. Well, they're funny to me at least. I like doing them and feel it is important to shake it up now and then but they are always my lowest-read posts. Just an FYI. As some of you know, I try to do a “funny” post occasionally. Well, they’re funny to me at least. I like doing them and feel it is important to shake it up now and then but they are always my lowest-read posts. Just an FYI.

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]]> By: Lisa Foote http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-1755 Lisa Foote Wed, 06 Jan 2010 22:44:27 +0000 http://businessesgrow.com/?p=1685#comment-1755 Another great post, Mark - thanks! I've noticed a very strong tendency for my blog readers and Twitter followers to respond to me more when I'm entertaining. (In fact my most re-tweeted comment ever was a urination pun/joke.) You have helped me realize that this is nothing to be embarrassed about, and that I need to let my natural, smart-ass, tart-tongue persona come through MORE, not less (as has been my tendency). Thank you -- you have made a big difference in my thinking. Another great post, Mark – thanks!
I’ve noticed a very strong tendency for my blog readers and Twitter followers to respond to me more when I’m entertaining. (In fact my most re-tweeted comment ever was a urination pun/joke.)
You have helped me realize that this is nothing to be embarrassed about, and that I need to let my natural, smart-ass, tart-tongue persona come through MORE, not less (as has been my tendency).
Thank you — you have made a big difference in my thinking.

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]]> By: Mark http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-1754 Mark Wed, 06 Jan 2010 20:41:22 +0000 http://businessesgrow.com/?p=1685#comment-1754 I am about to engage in an experiment in team blogging with a client and I'm not looking forward to it. It may be like trying to herd cats. Not everybody has the same level of commitment or buy-in (which is normal or course) and not everybody has the same skill level. But in the end, it's the only way we'll get the job done. So wish me luck! : ) I am about to engage in an experiment in team blogging with a client and I’m not looking forward to it. It may be like trying to herd cats. Not everybody has the same level of commitment or buy-in (which is normal or course) and not everybody has the same skill level. But in the end, it’s the only way we’ll get the job done. So wish me luck! : )

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]]> By: Jody Pirrello http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-1753 Jody Pirrello Wed, 06 Jan 2010 17:38:59 +0000 http://businessesgrow.com/?p=1685#comment-1753 @Jamie - Your DWTS analogy is spot-on. Entertainment and likeability get you far. @Jon - I agree that our job is to convince them that pushing content (press releases, ads, etc) is ANTI-social media. I think identifying a few stars in each level (just starting out, mainstream, making it big) would go a long way. Everyone love to innovate but no one wants to be first ;) It would also demonstrate a proven approach and set expectations on what the next steps are at each level. @Polly - one of my clients is having some success with team blogging, but we do have a star who writes more frequently and with more pizazz. I think it's typical of life in general though - with any activity someone always shakes out to be on top. @Jamie – Your DWTS analogy is spot-on. Entertainment and likeability get you far.

@Jon – I agree that our job is to convince them that pushing content (press releases, ads, etc) is ANTI-social media. I think identifying a few stars in each level (just starting out, mainstream, making it big) would go a long way. Everyone love to innovate but no one wants to be first ;) It would also demonstrate a proven approach and set expectations on what the next steps are at each level.

@Polly – one of my clients is having some success with team blogging, but we do have a star who writes more frequently and with more pizazz. I think it’s typical of life in general though – with any activity someone always shakes out to be on top.

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]]> By: Polly http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-1752 Polly Wed, 06 Jan 2010 17:24:17 +0000 http://businessesgrow.com/?p=1685#comment-1752 Great post. The opportunities are, indeed, endless ... if I can get over the overwhelming-ness of it all. Group/team blogging around a focused strategy has so much potential. I hope I can get some support around more entertaining writing ... I miss it. I've been putting myself to sleep lately with my consultant-ese. Great post. The opportunities are, indeed, endless … if I can get over the overwhelming-ness of it all. Group/team blogging around a focused strategy has so much potential. I hope I can get some support around more entertaining writing … I miss it. I’ve been putting myself to sleep lately with my consultant-ese.

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]]> By: Jon Buscall http://www.businessesgrow.com/2010/01/05/get-out-your-dancing-shoes-its-time-to-blog/#comment-1751 Jon Buscall Wed, 06 Jan 2010 16:34:47 +0000 http://businessesgrow.com/?p=1685#comment-1751 @Mark I think team blogging is a great way to go but the teams I've worked with simply aren't big enough or have enough resources to cope. Often it's a case of the communications person in the team having to maintain the B2B blog along with everything else. Winning over management – typically people who are wary of the Net, even here in Sweden where online culture is very far on – is tough. @Jody I hear what you're saying. I've been in there when management have frowned at the idea of blogging, let alone trying to make something zing and be entertaining. I think part of the work we have to do is educate business people to understand that B2B content isn't just PR releases and advertising claptrap. But we have to do so in a way that shows them how important this is and not just tells them. Which brings me back to the point that bloggers in the B2B space are going to have to walk the walk and not just talk the talk. Exciting times, indeed! @Mark I think team blogging is a great way to go but the teams I’ve worked with simply aren’t big enough or have enough resources to cope. Often it’s a case of the communications person in the team having to maintain the B2B blog along with everything else. Winning over management – typically people who are wary of the Net, even here in Sweden where online culture is very far on – is tough.

@Jody I hear what you’re saying. I’ve been in there when management have frowned at the idea of blogging, let alone trying to make something zing and be entertaining. I think part of the work we have to do is educate business people to understand that B2B content isn’t just PR releases and advertising claptrap. But we have to do so in a way that shows them how important this is and not just tells them. Which brings me back to the point that bloggers in the B2B space are going to have to walk the walk and not just talk the talk.

Exciting times, indeed!

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