Comments on: LinkedIn: A goldmine of business opportunity http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 11:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hey Stranger: Why I am not LinkedIn with You | Marketing, Public Relations and Social Media Blog | Atlanta, GA http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-3851 Hey Stranger: Why I am not LinkedIn with You | Marketing, Public Relations and Social Media Blog | Atlanta, GA Tue, 27 Apr 2010 18:32:37 +0000 http://businessesgrow.com/?p=2109#comment-3851 [...] can be a powerful networking and business development tool. I have answered questions, shared blog post and other articles with my groups. It’s helped [...] [...] can be a powerful networking and business development tool. I have answered questions, shared blog post and other articles with my groups. It’s helped [...]

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]]> By: idutms http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2106 idutms Wed, 03 Feb 2010 23:21:00 +0000 http://businessesgrow.com/?p=2109#comment-2106 From Wikipedia: "The perception of business acumen as a valuable and necessary quality for high-level corporate leaders has occurred within a short period of time… some have classified business acumen as simply a buzzword." Your comment made on this blog post is helping to make business acumen mainstream and less of a gimmick. I think you're right on the money that those that can articulate the language of business in an online social setting are the long-term winners. From Wikipedia: “The perception of business acumen as a valuable and necessary quality for high-level corporate leaders has occurred within a short period of time… some have classified business acumen as simply a buzzword.” Your comment made on this blog post is helping to make business acumen mainstream and less of a gimmick. I think you’re right on the money that those that can articulate the language of business in an online social setting are the long-term winners.

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]]> By: Steve Dodd http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2104 Steve Dodd Wed, 03 Feb 2010 21:55:24 +0000 http://businessesgrow.com/?p=2109#comment-2104 The key is speaking "with" your community, not "at" them. The key is speaking “with” your community, not “at” them.

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]]> By: Mark http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2102 Mark Wed, 03 Feb 2010 20:35:35 +0000 http://businessesgrow.com/?p=2109#comment-2102 @Marc -- Here is a secret: I learn more from the community than it learns from me. You guys take me to school every day. The comments are ALWAYS better than the original post. Nearly every article I write comes directly from an idea or request from the {grow}-ers. @Marc — Here is a secret: I learn more from the community than it learns from me. You guys take me to school every day. The comments are ALWAYS better than the original post. Nearly every article I write comes directly from an idea or request from the {grow}-ers.

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]]> By: Mark http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2101 Mark Wed, 03 Feb 2010 20:32:10 +0000 http://businessesgrow.com/?p=2109#comment-2101 @Lu -- "How much time is optimal?" That is THE question when it comes to social media marketing. Probably need to do a whole post on just that topic! It boils down to cost/benefit. At some point, whoever is working this channel is going to have to stand up and explain why. The cost of the activity will have to exceed the direct or indirect business benefits or you will be asked to stop ... and you should. And, if things are going well, you may want to spend more time and money in this area. Certainly that is waht we're seeing from the major consumer brands. Right now the channel is in a honeymoon phase for many organizations. They're willing to experiment to say they're on board but they will have to see demonstrable benefits in reputation, brand awareness, sales, etc. for it to continue long-term. So keep documenting and never lose sight of the importance of MEASUREMENT! Measure, even if you're not being asked to. As for your co-worker Twitter Quitters, well, that may be a good thing for you personally! Those who truly understand how to participate on the social web, like you, will have a long-term competitive advantage. This is big, this is important, and this is permanent. If you can demonstrate applied business acumen in a social media setting, you will be a hot property. In the mean time, try to keep them from doing something too stupid, be patient, and always show kindness and authentic helpfulness. @Lu — “How much time is optimal?” That is THE question when it comes to social media marketing. Probably need to do a whole post on just that topic!

It boils down to cost/benefit. At some point, whoever is working this channel is going to have to stand up and explain why. The cost of the activity will have to exceed the direct or indirect business benefits or you will be asked to stop … and you should. And, if things are going well, you may want to spend more time and money in this area. Certainly that is waht we’re seeing from the major consumer brands.

Right now the channel is in a honeymoon phase for many organizations. They’re willing to experiment to say they’re on board but they will have to see demonstrable benefits in reputation, brand awareness, sales, etc. for it to continue long-term. So keep documenting and never lose sight of the importance of MEASUREMENT! Measure, even if you’re not being asked to.

As for your co-worker Twitter Quitters, well, that may be a good thing for you personally! Those who truly understand how to participate on the social web, like you, will have a long-term competitive advantage. This is big, this is important, and this is permanent. If you can demonstrate applied business acumen in a social media setting, you will be a hot property. In the mean time, try to keep them from doing something too stupid, be patient, and always show kindness and authentic helpfulness.

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]]> By: Mark http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2100 Mark Wed, 03 Feb 2010 20:17:42 +0000 http://businessesgrow.com/?p=2109#comment-2100 @Billy If I had to pick one platform to stick with for pure business efforts it would be LinkedIn. They are putting a lot of resoruces behind new product development, so it's just going to get better. I think 2010 is going to be a huge year for them. @Jamie -- Your wisdom is spot-on as usual. Thank you for taking the time to add to the community. We can be co-groupies! @Billy If I had to pick one platform to stick with for pure business efforts it would be LinkedIn. They are putting a lot of resoruces behind new product development, so it’s just going to get better. I think 2010 is going to be a huge year for them.

@Jamie — Your wisdom is spot-on as usual. Thank you for taking the time to add to the community. We can be co-groupies!

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]]> By: Marc Winitz http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2099 Marc Winitz Wed, 03 Feb 2010 19:19:26 +0000 http://businessesgrow.com/?p=2109#comment-2099 Mark - I really appreciate your engagement (and example) with this community and me personally. I am sure you where thinking of this anyways but thank you for your consideration of my suggestion on this - really good stuff. You need to trademark that formula above.//Marc Mark – I really appreciate your engagement (and example) with this community and me personally. I am sure you where thinking of this anyways but thank you for your consideration of my suggestion on this – really good stuff. You need to trademark that formula above.//Marc

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]]> By: Lu http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2098 Lu Wed, 03 Feb 2010 18:57:59 +0000 http://businessesgrow.com/?p=2109#comment-2098 I will definitely document our progress/success, especially once enough time has passed for us to really measure. We've only started to see results in the last couple of months. Which is still exciting! I'll keep you posted :) One question I have for you is: how much time do you find is "optimal" to spend engaging in social activites? Time is one thing we're all struggling with, and many people want to see results fast. I find that it takes so much time just searching through Twitter and LinkedIn, finding and reading good blogs, and by the time you've answered a few questions or added a few comments - the day's gone by. I'm finding it difficult to get buy-in from my co-workers because they find it too time-consuming to constantly provide free, helpful advice. When we got our first sale from Twitter, a few employees quickly signed up their own accounts and started blasting sales messages and spamming people (they've since stopped). But now they have joined the ranks of the inactive tweeters - "I don't have the time". And everything moves so quickly in the social space - miss a day, miss a lot! I will definitely document our progress/success, especially once enough time has passed for us to really measure. We’ve only started to see results in the last couple of months. Which is still exciting! I’ll keep you posted :)

One question I have for you is: how much time do you find is “optimal” to spend engaging in social activites? Time is one thing we’re all struggling with, and many people want to see results fast. I find that it takes so much time just searching through Twitter and LinkedIn, finding and reading good blogs, and by the time you’ve answered a few questions or added a few comments – the day’s gone by.

I’m finding it difficult to get buy-in from my co-workers because they find it too time-consuming to constantly provide free, helpful advice. When we got our first sale from Twitter, a few employees quickly signed up their own accounts and started blasting sales messages and spamming people (they’ve since stopped). But now they have joined the ranks of the inactive tweeters – “I don’t have the time”.

And everything moves so quickly in the social space – miss a day, miss a lot!

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]]> By: Jamie Lee http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2096 Jamie Lee Wed, 03 Feb 2010 17:38:14 +0000 http://businessesgrow.com/?p=2109#comment-2096 Mark - You are truly a rock star when it comes to bringing your elegantly simple formula to life. When clients come to me looking for the "silver bullet" that they believe is shrouded in social technology, I promptly sit them down for a little reality check. There is nothing magic or push button about social media success. Although automation tools can help expand and streamline certain aspects (monitoring, for example), the engine behind the whole machine is the heart and mind of a real person. In your case, you have harnessed your genuine desire to help others with your spot-on ability to create interesting and relevant content. Those two spark the connections that eventually lead to your success. It's a thing of beauty if only people would stop over-thinking it. ;) Thanks for another great post. I'm starting to feel like a bona fide groupie. Mark – You are truly a rock star when it comes to bringing your elegantly simple formula to life.

When clients come to me looking for the “silver bullet” that they believe is shrouded in social technology, I promptly sit them down for a little reality check.

There is nothing magic or push button about social media success. Although automation tools can help expand and streamline certain aspects (monitoring, for example), the engine behind the whole machine is the heart and mind of a real person. In your case, you have harnessed your genuine desire to help others with your spot-on ability to create interesting and relevant content. Those two spark the connections that eventually lead to your success. It’s a thing of beauty if only people would stop over-thinking it.
;)

Thanks for another great post. I’m starting to feel like a bona fide groupie.

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]]> By: Billy Mitchell http://www.businessesgrow.com/2010/02/03/linkedin-a-goldmine-of-business-opportunity/#comment-2091 Billy Mitchell Wed, 03 Feb 2010 16:09:03 +0000 http://businessesgrow.com/?p=2109#comment-2091 This is a timely reminder for me. I've let a little dust gather on my Linkedin account lately. As you say in the comments, I may have "platform overload" which really means I just need to adjust my scan and/or filtering method. I'm in many great groups and recieve daily feeds full of interesting discussions. It's often TMI. Instead of letting them come and go without scanning them, I need to make more of them weekly feeds and make time to engage. Thanks for the wakeup call! This is a timely reminder for me. I’ve let a little dust gather on my Linkedin account lately.

As you say in the comments, I may have “platform overload” which really means I just need to adjust my scan and/or filtering method.

I’m in many great groups and recieve daily feeds full of interesting discussions. It’s often TMI. Instead of letting them come and go without scanning them, I need to make more of them weekly feeds and make time to engage.

Thanks for the wakeup call!

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