Comments on: Thought-provoking social media trends http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 08:31:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sourcing3 Buyer & Supplier Magazine - Top 24 B2B Marketing Posts in February http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-13464 Sourcing3 Buyer & Supplier Magazine - Top 24 B2B Marketing Posts in February Mon, 18 Apr 2011 13:30:16 +0000 http://businessesgrow.com/?p=2140#comment-13464 [...] Thought-provoking social media trends- grow – Practical Marketing Solutions, February 3, 2010 The Economist is one of my favorite magazines. I usually read it cover to cover. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections . After I read the report, I concluded — to my surprise — that there was really not much new in the report. [...] [...] Thought-provoking social media trends- grow – Practical Marketing Solutions, February 3, 2010 The Economist is one of my favorite magazines. I usually read it cover to cover. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections . After I read the report, I concluded — to my surprise — that there was really not much new in the report. [...]

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]]> By: Mark http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2138 Mark Fri, 05 Feb 2010 21:10:41 +0000 http://businessesgrow.com/?p=2140#comment-2138 Kristen -- That is such an interesting ancedote! My own daughter is a college student studying journalism and business (like her old man). She recently said to me: "I am so SICK of these professors telling us social media is so important. Will you please come up here and tell them why!" Teaching social media marketing does not lend itself to textbook-style teaching. If you're interested in the subject, Google Sidney Eve Matrix. She has several recent articles on her excellent blog about incorporating the social web into the college classroom. Maybe your cousin can drop a few hints! And thanks for the nice compliment, Kristen! Kristen — That is such an interesting ancedote! My own daughter is a college student studying journalism and business (like her old man). She recently said to me: “I am so SICK of these professors telling us social media is so important. Will you please come up here and tell them why!”

Teaching social media marketing does not lend itself to textbook-style teaching. If you’re interested in the subject, Google Sidney Eve Matrix. She has several recent articles on her excellent blog about incorporating the social web into the college classroom. Maybe your cousin can drop a few hints!

And thanks for the nice compliment, Kristen!

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]]> By: Kristen Daukas http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2134 Kristen Daukas Fri, 05 Feb 2010 15:45:37 +0000 http://businessesgrow.com/?p=2140#comment-2134 Mark.. As always I get so much from your posts. The first statistic is great and believe me.. it will go into my toolkit when working with my smaller clients who still need the "push". I'm still amazed at the number of bigger businesses that have a "come here/go away" attitude towards SM. I have a younger cousin working on his MBA in marketing and they haven't even touched on the subject.. he's coming to me for that "class". He's taken over their SM efforts as part of his internship with the University. Yet, he's reluctant to work on it during the day as he's not sure he's "allowed". Mark..

As always I get so much from your posts.

The first statistic is great and believe me.. it will go into my toolkit when working with my smaller clients who still need the “push”.

I’m still amazed at the number of bigger businesses that have a “come here/go away” attitude towards SM. I have a younger cousin working on his MBA in marketing and they haven’t even touched on the subject.. he’s coming to me for that “class”. He’s taken over their SM efforts as part of his internship with the University. Yet, he’s reluctant to work on it during the day as he’s not sure he’s “allowed”.

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]]> By: Mark http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2129 Mark Fri, 05 Feb 2010 04:01:48 +0000 http://businessesgrow.com/?p=2140#comment-2129 @ Jenn It sounds like the work situation is righting itself and I hope the non-profit turns around too. What a shockingly short-sighted decision, especially at a time of budget constraints. Thanks for your contribution today and also your kind words. We appreciate you too! @ Jenn It sounds like the work situation is righting itself and I hope the non-profit turns around too. What a shockingly short-sighted decision, especially at a time of budget constraints. Thanks for your contribution today and also your kind words. We appreciate you too!

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]]> By: Jenn Whinnem http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2126 Jenn Whinnem Thu, 04 Feb 2010 21:40:20 +0000 http://businessesgrow.com/?p=2140#comment-2126 I just want to say I love the {grow} community - I always learn such interesting things not only from Mark's blogs, but also from the people who comment. Great stuff! That said, I work for a small B2B company that, after some initial hesitation, eagerly embraced social media. I agree with Brenna that social media, twitter in particular, affords a rich opportunity for learning. The biggest benefit to our company has been the ability to learn from the people we follow. I will say that I volunteer for a large non-profit that recently banned all social media sites. Unfortunately, whoever made that decision failed to realize that social media was an important piece of their advocacy strategy, and had to re-allow access to the sites so their employees could do their jobs! I just want to say I love the {grow} community – I always learn such interesting things not only from Mark’s blogs, but also from the people who comment. Great stuff!

That said, I work for a small B2B company that, after some initial hesitation, eagerly embraced social media. I agree with Brenna that social media, twitter in particular, affords a rich opportunity for learning. The biggest benefit to our company has been the ability to learn from the people we follow.

I will say that I volunteer for a large non-profit that recently banned all social media sites. Unfortunately, whoever made that decision failed to realize that social media was an important piece of their advocacy strategy, and had to re-allow access to the sites so their employees could do their jobs!

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]]> By: Mark http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2125 Mark Thu, 04 Feb 2010 20:26:58 +0000 http://businessesgrow.com/?p=2140#comment-2125 @ Brenna Thanks for making this connection to Seth's ideas. This community has really covered some very interesting ground today! @ Brenna Thanks for making this connection to Seth’s ideas.

This community has really covered some very interesting ground today!

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]]> By: Brenna http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2124 Brenna Thu, 04 Feb 2010 20:07:17 +0000 http://businessesgrow.com/?p=2140#comment-2124 Working at a business to business company I too have to wonder if the customers are even online while I am putting effort into building a Facebook community, posting interesting (hopefully) tweets on Twitter, and networking on LinkedIn. I think it's a real shame when companies ban social media in the workplace because there is such great potential to use it as a tool for learning, networking, and marketing your brand. It's finally making business a little more personal again too by letting people talk to people, not just faceless companies. Seth Godin published an interesting blog post recently about the Lizard Brain that exists in all of us (http://bit.ly/ak3LLB). He talks about how we resist change and seek safety and familiarity even though we may say/think we want innovation and advancement. I think the "lizard brain" is what is causing companies to be overly-cautious in proceeding with social media but with the right research and the right plan (along with the right management) social can be an effective tool. Working at a business to business company I too have to wonder if the customers are even online while I am putting effort into building a Facebook community, posting interesting (hopefully) tweets on Twitter, and networking on LinkedIn. I think it’s a real shame when companies ban social media in the workplace because there is such great potential to use it as a tool for learning, networking, and marketing your brand. It’s finally making business a little more personal again too by letting people talk to people, not just faceless companies. Seth Godin published an interesting blog post recently about the Lizard Brain that exists in all of us (http://bit.ly/ak3LLB). He talks about how we resist change and seek safety and familiarity even though we may say/think we want innovation and advancement. I think the “lizard brain” is what is causing companies to be overly-cautious in proceeding with social media but with the right research and the right plan (along with the right management) social can be an effective tool.

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]]> By: Mark http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2122 Mark Thu, 04 Feb 2010 17:50:31 +0000 http://businessesgrow.com/?p=2140#comment-2122 @Joan -- I agree with your observations on employee behaviors. Thanks for sharing your successful best practice! I am so appreciative that you took the time to write today. @Jon -- I have also seen some extremely effective Facebook marketing and hope to feature some of it on future blog posts. It has been under-represented so far. I also get a lot of "RT requests" and am usually glad to oblige. The dilemma is when a friend asks for a RT and the link sucks. Do I help the friend or diminish my "personal brand" by RT something awful? So far, I've always helped the friend. I think (hope!) that's what matters most in the long term. Do you agree? How do other folks handle this? @Joan — I agree with your observations on employee behaviors. Thanks for sharing your successful best practice! I am so appreciative that you took the time to write today.

@Jon — I have also seen some extremely effective Facebook marketing and hope to feature some of it on future blog posts. It has been under-represented so far.

I also get a lot of “RT requests” and am usually glad to oblige. The dilemma is when a friend asks for a RT and the link sucks. Do I help the friend or diminish my “personal brand” by RT something awful? So far, I’ve always helped the friend. I think (hope!) that’s what matters most in the long term. Do you agree? How do other folks handle this?

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]]> By: Jon Buscall http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2121 Jon Buscall Thu, 04 Feb 2010 17:39:21 +0000 http://businessesgrow.com/?p=2140#comment-2121 I think the thing that has surprised me most is Facebook. Not my own personal profile but a clients Fan Page. It generates so much web traffic back to their site. It's not just that, it's also the way the page creates a culture of "we belong to this". There's such a sense of community. Twitter is great, but I've noticed an increase in the amount of "Please RT my stuff" DMs coming through. If we're supposed to nurture our network, I don't want to be whacked for RTs repeatedly. As an aside note, talking in Oslo today to a large group of mainly advertising people, I couldn't believe how many people confessed that Facebook was banned in their office. I think the thing that has surprised me most is Facebook. Not my own personal profile but a clients Fan Page. It generates so much web traffic back to their site. It’s not just that, it’s also the way the page creates a culture of “we belong to this”. There’s such a sense of community.

Twitter is great, but I’ve noticed an increase in the amount of “Please RT my stuff” DMs coming through. If we’re supposed to nurture our network, I don’t want to be whacked for RTs repeatedly.

As an aside note, talking in Oslo today to a large group of mainly advertising people, I couldn’t believe how many people confessed that Facebook was banned in their office.

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]]> By: Joan Damico http://www.businessesgrow.com/2010/02/04/thought-provoking-social-media-trends/#comment-2120 Joan Damico Thu, 04 Feb 2010 17:35:46 +0000 http://businessesgrow.com/?p=2140#comment-2120 If there’s a way to waste time at work, those who aren’t engaged in their work will find a way to waste time with or without social media access. With social media, perhaps water cooler discussions will decline as well as impromptu meetings between colleagues on their way to the restroom. :-) That said, companies with a social media policy in place and a social media strategy and plan will be more productive and successful at social media. One of the tools I use is a conversation calendar that spells out the social media activity, frequency, and person responsible. It helps provide boundaries for social media activity. Of course, the temptation to linger on a site looking at photos and friend updates is always prevalent, but so too are deadlines and eventually we all return to our senses. @copywriter4u If there’s a way to waste time at work, those who aren’t engaged in their work will find a way to waste time with or without social media access. With social media, perhaps water cooler discussions will decline as well as impromptu meetings between colleagues on their way to the restroom. :-)
That said, companies with a social media policy in place and a social media strategy and plan will be more productive and successful at social media. One of the tools I use is a conversation calendar that spells out the social media activity, frequency, and person responsible. It helps provide boundaries for social media activity. Of course, the temptation to linger on a site looking at photos and friend updates is always prevalent, but so too are deadlines and eventually we all return to our senses.
@copywriter4u

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