Comments on: The social web: New battlefield, same war http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 08:31:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hello world! « wordpost http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2565 Hello world! « wordpost Sun, 28 Feb 2010 19:38:05 +0000 http://businessesgrow.com/?p=2161#comment-2565 [...] our business models, our end goal is often the same. As Mark Schaefer recently pointed out, both in a post and in my interview with him: although the way we’re doing business is changing, we’re [...] [...] our business models, our end goal is often the same. As Mark Schaefer recently pointed out, both in a post and in my interview with him: although the way we’re doing business is changing, we’re [...]

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]]> By: On Shifting Online Business Models: Death to Ads! | wordpost http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2440 On Shifting Online Business Models: Death to Ads! | wordpost Tue, 23 Feb 2010 14:29:56 +0000 http://businessesgrow.com/?p=2161#comment-2440 [...] our business models, our end goal is often the same. As Mark Schaefer recently pointed out, both in a post and in my interview with him: although the way we’re doing business is changing, we’re [...] [...] our business models, our end goal is often the same. As Mark Schaefer recently pointed out, both in a post and in my interview with him: although the way we’re doing business is changing, we’re [...]

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]]> By: Mark http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2143 Mark Sat, 06 Feb 2010 03:31:27 +0000 http://businessesgrow.com/?p=2161#comment-2143 @Shelly -- But wait ... we DO have beer. @Shelly — But wait … we DO have beer.

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]]> By: Shelly Kramer http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2141 Shelly Kramer Sat, 06 Feb 2010 00:11:39 +0000 http://businessesgrow.com/?p=2161#comment-2141 Praise Jesus. Wish I could think of something better to say, but I really can't. But it's been a long day and I'm tired. So so so so true. Not everything has changed - we just have a new tool. And learning to use, understand, manipulate (yes, that happens and will continue) and, most importantly integrate into traditional marketing efforts, well, that's what will count. I love your brain. Do you ever get tired of me telling you that? Shelly Kramer Stalk me on Twitter @shellykramer Stalk my blog http://v3im.com/blog Stalk me IRL - Oh wait, no, not a good idea. Unless you have beer. Praise Jesus. Wish I could think of something better to say, but I really can’t. But it’s been a long day and I’m tired. So so so so true. Not everything has changed – we just have a new tool. And learning to use, understand, manipulate (yes, that happens and will continue) and, most importantly integrate into traditional marketing efforts, well, that’s what will count.

I love your brain. Do you ever get tired of me telling you that?

Shelly Kramer
Stalk me on Twitter @shellykramer
Stalk my blog http://v3im.com/blog
Stalk me IRL – Oh wait, no, not a good idea. Unless you have beer.

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]]> By: Mark http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2140 Mark Fri, 05 Feb 2010 23:04:04 +0000 http://businessesgrow.com/?p=2161#comment-2140 @Jon -- Thanks for your insights. @Jon — Thanks for your insights.

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]]> By: Jon Buscall http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2139 Jon Buscall Fri, 05 Feb 2010 23:01:28 +0000 http://businessesgrow.com/?p=2161#comment-2139 Beers? You stateside guys get to have all the fun! Seriously, Mark, this is a good point. It's so easy to lose sight of the fact that the tools have changed, but the key communicative concepts are still the same. Whereas before it was a firm shake of the hand and eye contact, in my grandfather's day, now it's trying to squeeze trust into online communications – as well. Human beings first and foremost want to connect. We're starting to do that more and more through social media now. Great! The tools we've got now are helping us do that, globally and instantly. This means we can do business on a globally. But we still have to deliver quality in our b2b interactions. Beers? You stateside guys get to have all the fun!

Seriously, Mark, this is a good point. It’s so easy to lose sight of the fact that the tools have changed, but the key communicative concepts are still the same. Whereas before it was a firm shake of the hand and eye contact, in my grandfather’s day, now it’s trying to squeeze trust into online communications – as well.

Human beings first and foremost want to connect. We’re starting to do that more and more through social media now. Great! The tools we’ve got now are helping us do that, globally and instantly. This means we can do business on a globally. But we still have to deliver quality in our b2b interactions.

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]]> By: Mark http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2137 Mark Fri, 05 Feb 2010 20:44:08 +0000 http://businessesgrow.com/?p=2161#comment-2137 @Jay I think you and I, somewhere, sometime, are destined to have a beer together and think big thoughts! I appreciate the nuance of your argument but would ask you this: If you can't buy eyeballs on the social web, why is Pepsi plowing their Super Bowl budget into social media marketing? Answer: They are buying eyeballs on the social web. Sadly, Facebook, Twitter, YouTube and all the rest will be dominated by the mega-brands. The primary reason is that they have the money, the smarts, and the resources to develop the entertaining games, gadgets and content everybody wants. There will still be room for the little guys on the social web, just as there was always room for the local pizza joint amid the national chains. You're right. Content comes first, audience second. But the big guys will buy their way in with content that can out-gun all comers and we'll be left to find a way to build our brands in niches, based on solid marketing principles, as we always have. First round's on me. @Jay I think you and I, somewhere, sometime, are destined to have a beer together and think big thoughts!

I appreciate the nuance of your argument but would ask you this: If you can’t buy eyeballs on the social web, why is Pepsi plowing their Super Bowl budget into social media marketing?

Answer: They are buying eyeballs on the social web.

Sadly, Facebook, Twitter, YouTube and all the rest will be dominated by the mega-brands. The primary reason is that they have the money, the smarts, and the resources to develop the entertaining games, gadgets and content everybody wants.

There will still be room for the little guys on the social web, just as there was always room for the local pizza joint amid the national chains. You’re right. Content comes first, audience second. But the big guys will buy their way in with content that can out-gun all comers and we’ll be left to find a way to build our brands in niches, based on solid marketing principles, as we always have.

First round’s on me.

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]]> By: Jay Baer http://www.businessesgrow.com/2010/02/05/the-social-web-new-battlefield-same-war/#comment-2135 Jay Baer Fri, 05 Feb 2010 16:33:55 +0000 http://businessesgrow.com/?p=2161#comment-2135 Hi Mark. Good stuff here. Thanks for the link. To clarify, my post about meritocracy was about audience. In social media, the content comes first, the audience comes second. You can't buy eyeballs on the social Web. You can buy eyeballs in every other kind of marketing (except WOM). No question, trust has always been earned, and continues to be. But, now visibility has to be earned as well, and that's a big change. Hi Mark. Good stuff here. Thanks for the link. To clarify, my post about meritocracy was about audience. In social media, the content comes first, the audience comes second. You can’t buy eyeballs on the social Web. You can buy eyeballs in every other kind of marketing (except WOM). No question, trust has always been earned, and continues to be. But, now visibility has to be earned as well, and that’s a big change.

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