Comments on: Research shows fastest-growing businesses pile on to the social web http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 19:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sourcing3 Buyer & Supplier Magazine - Top 24 B2B Marketing Posts in February http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-13465 Sourcing3 Buyer & Supplier Magazine - Top 24 B2B Marketing Posts in February Mon, 18 Apr 2011 13:30:46 +0000 http://businessesgrow.com/?p=2186#comment-13465 [...] Research shows fastest-growing businesses pile on to the social web- grow – Practical Marketing Solutions, February 16, 2010 A brand new study from the University of Massachusetts Center for Marketing Research   compares adoption of social media over three years (2007-2009) by the Inc. 500, a list of the fastest-growing private U.S. companies. [...] [...] Research shows fastest-growing businesses pile on to the social web- grow – Practical Marketing Solutions, February 16, 2010 A brand new study from the University of Massachusetts Center for Marketing Research   compares adoption of social media over three years (2007-2009) by the Inc. 500, a list of the fastest-growing private U.S. companies. [...]

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]]> By: Jon Buscall http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2306 Jon Buscall Thu, 18 Feb 2010 07:08:29 +0000 http://businessesgrow.com/?p=2186#comment-2306 @Mark – Re "dying blog". Think you're right. It is a misnomer. Clearly there's a lot of thoughts flying around at the moment regarding the future of business blogging. My feeling is that businesses are increasingly wary of blogs because of the attraction of Facebook right now. Blogs seem so much more hard work, is the kind of comment I'm getting back. I just talked with a company who decided to go solely with a Facebook Fan Page. They felt a blog would be too much hassle, too much work. They identified that their audience was on Facebook and that was enough for them. I'm naturally more cautious. My fear is that with this kind of approach a business risks being at the mercy of Facebook. By this I mean that if they put their resources into solely building a tribe there, what happens when (or If) Facebook loses energy and the community goes elsewhere? You've spent all your time building Facebook's value instead of your own content marketing site. From the work I've done, I truly believe you need to be directing traffic on some level back to a corporate blog because you have more control of that. @Mark – Re “dying blog”. Think you’re right. It is a misnomer.

Clearly there’s a lot of thoughts flying around at the moment regarding the future of business blogging. My feeling is that businesses are increasingly wary of blogs because of the attraction of Facebook right now. Blogs seem so much more hard work, is the kind of comment I’m getting back.

I just talked with a company who decided to go solely with a Facebook Fan Page.

They felt a blog would be too much hassle, too much work. They identified that their audience was on Facebook and that was enough for them.

I’m naturally more cautious.

My fear is that with this kind of approach a business risks being at the mercy of Facebook. By this I mean that if they put their resources into solely building a tribe there, what happens when (or If) Facebook loses energy and the community goes elsewhere?

You’ve spent all your time building Facebook’s value instead of your own content marketing site.

From the work I’ve done, I truly believe you need to be directing traffic on some level back to a corporate blog because you have more control of that.

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]]> By: steve dodd http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2298 steve dodd Thu, 18 Feb 2010 03:06:50 +0000 http://businessesgrow.com/?p=2186#comment-2298 There is no question the corporate world is starting to pay attention. What I'd really like to know is what kinds of decisions have been made base on their use / findings and what the results of those decisions were. There is no question the corporate world is starting to pay attention. What I’d really like to know is what kinds of decisions have been made base on their use / findings and what the results of those decisions were.

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]]> By: DR. WHAW? – February 17, 2010 « One True Sentence http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2297 DR. WHAW? – February 17, 2010 « One True Sentence Thu, 18 Feb 2010 03:06:38 +0000 http://businessesgrow.com/?p=2186#comment-2297 [...] Research shows fastest-growing businesses pile on to social web by Mark Schaefer — I had to include this post first because this is definitely something that [...] [...] Research shows fastest-growing businesses pile on to social web by Mark Schaefer — I had to include this post first because this is definitely something that [...]

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]]> By: Mark http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2296 Mark Thu, 18 Feb 2010 01:40:42 +0000 http://businessesgrow.com/?p=2186#comment-2296 Jon and all -- Interesting -- I've had some time to look at this link carefully and the "dying blog" presentation is actually a misnomer -- it presents a balanced view but actually seems to support the future of corporate blogging. I'm not so sure. Jon and all — Interesting — I’ve had some time to look at this link carefully and the “dying blog” presentation is actually a misnomer — it presents a balanced view but actually seems to support the future of corporate blogging. I’m not so sure.

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]]> By: Mark http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2295 Mark Thu, 18 Feb 2010 00:46:01 +0000 http://businessesgrow.com/?p=2186#comment-2295 @Jon -- Wonderful document to share with the group. Thanks! @Jayme -- It is a battle, isn't it? i gave a presentation today and summed it up by saying "deal with it!" Meaning, you just can't ignore what's going on. @Jon — Wonderful document to share with the group. Thanks!

@Jayme — It is a battle, isn’t it? i gave a presentation today and summed it up by saying “deal with it!” Meaning, you just can’t ignore what’s going on.

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]]> By: Curated Stories Feb. 17, 2010 http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2293 Curated Stories Feb. 17, 2010 Wed, 17 Feb 2010 22:02:28 +0000 http://businessesgrow.com/?p=2186#comment-2293 [...] Research shows fastest-growing businesses pile on to the social web Published: February 16, 2010 Source: {grow} A brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. 500, a list of the fastest-growing private… [...] [...] Research shows fastest-growing businesses pile on to the social web Published: February 16, 2010 Source: {grow} A brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. 500, a list of the fastest-growing private… [...]

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]]> By: Jayme Soulati http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2292 Jayme Soulati Wed, 17 Feb 2010 20:57:12 +0000 http://businessesgrow.com/?p=2186#comment-2292 I'm thrilled you've provided this info. I continue to get naysayers amongst colleagues, and there's no better way to show the proof than in the pudding. Thanks, Mark. I’m thrilled you’ve provided this info. I continue to get naysayers amongst colleagues, and there’s no better way to show the proof than in the pudding. Thanks, Mark.

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]]> By: Jon Buscall http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2290 Jon Buscall Wed, 17 Feb 2010 18:38:52 +0000 http://businessesgrow.com/?p=2186#comment-2290 @Jody & @Mark Great point about the blogging bubble potentially bursting. Before it got going in some places, too! I think it comes back to the slow burn of a blog. You can't just jump on in and get an instant readership (unless you're super lucky and talented) and interested community. Microblogging allows you to monitor and interact more readily. There's a great slideshare on Corporate blogs being a dying fad http://www.slideshare.net/3wpr/corporate-blogging-a-dying-fad @Jody & @Mark
Great point about the blogging bubble potentially bursting. Before it got going in some places, too!

I think it comes back to the slow burn of a blog. You can’t just jump on in and get an instant readership (unless you’re super lucky and talented) and interested community. Microblogging allows you to monitor and interact more readily.

There’s a great slideshare on Corporate blogs being a dying fad http://www.slideshare.net/3wpr/corporate-blogging-a-dying-fad

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]]> By: Mark W Schaefer http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/#comment-2289 Mark W Schaefer Wed, 17 Feb 2010 18:26:35 +0000 http://businessesgrow.com/?p=2186#comment-2289 @Lisa. You rock. Great contribution to the community! We really need to hit the whole mobile subject more. @Lisa. You rock. Great contribution to the community! We really need to hit the whole mobile subject more.

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