Comments on: Three reasons why the “experts” are wrong about social media measurement http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 19:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Holly Yalove http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-23088 Holly Yalove Fri, 02 Dec 2011 03:10:00 +0000 http://businessesgrow.com/?p=2665#comment-23088 "...the ROI of his pants..." now that one made me LOL “…the ROI of his pants…” now that one made me LOL

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]]> By: Elisabeth VIEYRA http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-20044 Elisabeth VIEYRA Sun, 11 Sep 2011 09:52:00 +0000 http://businessesgrow.com/?p=2665#comment-20044 Excellent ! I did not use to see it this way. Excellent ! I did not use to see it this way.

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]]> By: Kenny Rose http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-20042 Kenny Rose Sun, 11 Sep 2011 00:03:00 +0000 http://businessesgrow.com/?p=2665#comment-20042 The fact is a lot of the so called social web experts have no business expertise. It is clear to a large extent a lot of there "knowledge" is based on a weak foundation. It amazes me some of the comments and the lack of a basic understanding of business, marketing and management theory.  Anybody who says they cannot measure the use of social media does not understand what ROI actually is :) and you know from the confusion on the social web that develops a lot of people use that term as a way to implement the smoke and mirrors strategy to hoodwink those with less insight into the business analysis process.  Everything can be measured. You just have to know what/why/how/when you are going to measure it and link this to business development objectives.  And that is where the value of consultant/coach business development professional with the right expertise earns there fee among other things. :)  Appreciate the fact you are calling their bluff. In the words of your esteemed teacher :)  But the man who focuses on contribution and who takes responsibility for results, no matter how junior, is in the most literal sense of the phrase, " Top Management" he holds himself accountable for the performance of the whole. Peter Drucker  Respect Sir :)  The fact is a lot of the so called social web experts have no business expertise. It is clear to a large extent a lot of there “knowledge” is based on a weak foundation. It amazes me some of the comments and the lack of a basic understanding of business, marketing and management theory.  Anybody who says they cannot measure the use of social media does not understand what ROI actually is :) and you know from the confusion on the social web that develops a lot of people use that term as a way to implement the smoke and mirrors strategy to hoodwink those with less insight into the business analysis process. 

Everything can be measured. You just have to know what/why/how/when you are going to measure it and link this to business development objectives. 

And that is where the value of consultant/coach business development professional with the right expertise earns there fee among other things. :)  

Appreciate the fact you are calling their bluff. In the words of your esteemed teacher :)  

But the man who focuses on contribution and who takes responsibility for results, no matter how junior, is in the most literal sense of the phrase, ” Top Management” he holds himself accountable for the performance of the whole. Peter Drucker 

Respect Sir :)  

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]]> By: How To Save Your Butt When The Social Media Bubble Bursts - Just a new life! - What's Up! http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-18935 How To Save Your Butt When The Social Media Bubble Bursts - Just a new life! - What's Up! Sat, 13 Aug 2011 14:54:02 +0000 http://businessesgrow.com/?p=2665#comment-18935 [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...] [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...]

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]]> By: How To Save Your Butt When The Social Media Bubble Bursts | Thomas Paylor http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-13713 How To Save Your Butt When The Social Media Bubble Bursts | Thomas Paylor Thu, 21 Apr 2011 07:16:10 +0000 http://businessesgrow.com/?p=2665#comment-13713 [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...] [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...]

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]]> By: How To Save Your Butt When The Social Media Bubble Bursts | Popular Events http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-13632 How To Save Your Butt When The Social Media Bubble Bursts | Popular Events Wed, 20 Apr 2011 06:41:02 +0000 http://businessesgrow.com/?p=2665#comment-13632 [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...] [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...]

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]]> By: OPISO » How To Save Your Butt When The Social Media Bubble Bursts http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-13551 OPISO » How To Save Your Butt When The Social Media Bubble Bursts Tue, 19 Apr 2011 13:17:43 +0000 http://businessesgrow.com/?p=2665#comment-13551 [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...] [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...]

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]]> By: How To Save Your Butt When The Social Media Bubble Bursts | WebProNews http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-13545 How To Save Your Butt When The Social Media Bubble Bursts | WebProNews Tue, 19 Apr 2011 12:56:10 +0000 http://businessesgrow.com/?p=2665#comment-13545 [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...] [...] of number-crunchers — do we cut or not cut? This is the day of reckoning that defines the ”implied economic value” of any effort. Even something as seemingly mundane as social media. You better be able to [...]

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]]> By: Mark http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-11805 Mark Tue, 08 Mar 2011 17:54:10 +0000 http://businessesgrow.com/?p=2665#comment-11805 I don;t think we're far off on this one, Warren. My perspective is that social media is an evolution in how we communicate. So in that respect, you're right. It will be business as usual. But it is also an evolution in how we MARKET and i have heard too many people get lazy about this stuff. I know when it comes to marketing you;re a stickler for measurement too so I think we're saying the same thing. If we're investing in time -- which can be more precious than money for a small business -- we better see some returns, even if we have simple measures in place. Thank you!! I don;t think we’re far off on this one, Warren. My perspective is that social media is an evolution in how we communicate. So in that respect, you’re right. It will be business as usual. But it is also an evolution in how we MARKET and i have heard too many people get lazy about this stuff. I know when it comes to marketing you;re a stickler for measurement too so I think we’re saying the same thing. If we’re investing in time — which can be more precious than money for a small business — we better see some returns, even if we have simple measures in place. Thank you!!

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]]> By: Mark http://www.businessesgrow.com/2010/02/22/three-reasons-why-the-experts-are-wrong-about-social-media-measurement/#comment-11804 Mark Tue, 08 Mar 2011 17:50:31 +0000 http://businessesgrow.com/?p=2665#comment-11804 And I would l would love to take that class!! And I would l would love to take that class!!

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