Comments on: New report suggests corporate blogging may be at saturation point http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 19:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: How Long Do You Think You’ll Keep Blogging For? | My Shoebox Life http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-16415 How Long Do You Think You’ll Keep Blogging For? | My Shoebox Life Mon, 20 Jun 2011 09:08:31 +0000 http://businessesgrow.com/?p=2812#comment-16415 [...]                                                   Image Credit                              [...] [...]                                                   Image Credit                              [...]

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]]> By: Business blogs RIP? http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2608 Business blogs RIP? Tue, 02 Mar 2010 13:28:47 +0000 http://businessesgrow.com/?p=2812#comment-2608 [...] W. Schaefer's Grow is a MUST for marcom bloggers Mark W. Schaefer’s post yesterday – New report suggests corporate blogging may be at saturation point– really bugged me. In a good way! Actually, the apparent demise of business blogging has been on [...] [...] W. Schaefer's Grow is a MUST for marcom bloggers Mark W. Schaefer’s post yesterday – New report suggests corporate blogging may be at saturation point– really bugged me. In a good way! Actually, the apparent demise of business blogging has been on [...]

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]]> By: Social Media Storytelling Marketing PR Curated Stories Mar. 1, 2010 http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2593 Social Media Storytelling Marketing PR Curated Stories Mar. 1, 2010 Mon, 01 Mar 2010 23:18:47 +0000 http://businessesgrow.com/?p=2812#comment-2593 [...] New report suggests corporate blogging may be at saturation point Published: February 28, 2010 Source: {grow} A new study of the world’s 500 largest public corporations by the University of Massachusetts Center for Marketing Research indicates that the level of corporate blogging may have flat-lined while the adopti… [...] [...] New report suggests corporate blogging may be at saturation point Published: February 28, 2010 Source: {grow} A new study of the world’s 500 largest public corporations by the University of Massachusetts Center for Marketing Research indicates that the level of corporate blogging may have flat-lined while the adopti… [...]

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]]> By: Mark http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2591 Mark Mon, 01 Mar 2010 21:36:43 +0000 http://businessesgrow.com/?p=2812#comment-2591 I'm jaded too. I worked with some of the biggest brands on the planet and you would think theses marketing giants would be fast on their feet but just the opposite was true. The scale is so huge that even a ripple in their system would build momentum until you had a tsunami-sized change. Not what the public sees/believes at all :) A small example. I was involved in a project examining a change to McDonald's packaging. They sell so many burgers that one small change would have meant that three new packaging plants would have to be built, taking several years to accomplish. Just wasn't going to happen so in many ways these guys are locked in the status quo. OK, we're off topic ... I think ... but it's an interesting discussion : ) I’m jaded too. I worked with some of the biggest brands on the planet and you would think theses marketing giants would be fast on their feet but just the opposite was true. The scale is so huge that even a ripple in their system would build momentum until you had a tsunami-sized change. Not what the public sees/believes at all :) A small example. I was involved in a project examining a change to McDonald’s packaging. They sell so many burgers that one small change would have meant that three new packaging plants would have to be built, taking several years to accomplish. Just wasn’t going to happen so in many ways these guys are locked in the status quo.

OK, we’re off topic … I think … but it’s an interesting discussion : )

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]]> By: Neicole Crepeau http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2590 Neicole Crepeau Mon, 01 Mar 2010 21:27:52 +0000 http://businessesgrow.com/?p=2812#comment-2590 Sigh. I used to work at a company like that, Jody: Microsoft, back in the day. I always said I loved my job, because I was able to actually make things happen as an independent contributor. Our team was like its own little company, except with great facilities and services, and plenty of funding! Sadly, those days are over at Microsoft. But it was indeed the perfect storm, and the stock price reflected it! Sigh. I used to work at a company like that, Jody: Microsoft, back in the day. I always said I loved my job, because I was able to actually make things happen as an independent contributor. Our team was like its own little company, except with great facilities and services, and plenty of funding! Sadly, those days are over at Microsoft. But it was indeed the perfect storm, and the stock price reflected it!

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]]> By: Jody Pirrello http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2586 Jody Pirrello Mon, 01 Mar 2010 19:41:26 +0000 http://businessesgrow.com/?p=2812#comment-2586 @Mark - I'm probably jaded right now as I'm struggling with this very issue with a client. I think the bigger organizations, while they *do* have the resource numbers to get things done, tend to lose their motivation to make things happen among all the bureaucracy. If this were a Venn diagram it would be a very small intersection between people who work at big organizations and people who break through barriers to get stuff done. The people who break through barriers tend to burn out at the big companies and find work independently or at smaller companies or agencies. Or maybe I'm projecting. If there was a way to merge big company resources and small company creativity we'd have the perfect storm! OK, I take that back. I *am* jaded right now! @Mark – I’m probably jaded right now as I’m struggling with this very issue with a client. I think the bigger organizations, while they *do* have the resource numbers to get things done, tend to lose their motivation to make things happen among all the bureaucracy. If this were a Venn diagram it would be a very small intersection between people who work at big organizations and people who break through barriers to get stuff done.

The people who break through barriers tend to burn out at the big companies and find work independently or at smaller companies or agencies. Or maybe I’m projecting.

If there was a way to merge big company resources and small company creativity we’d have the perfect storm!

OK, I take that back. I *am* jaded right now!

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]]> By: Mark http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2583 Mark Mon, 01 Mar 2010 16:54:18 +0000 http://businessesgrow.com/?p=2812#comment-2583 @Jon I was also hoping you would weigh in : ) Resources, especially in a downturn certainly an issue, but at the same time, these companies are unimaginably large with a lot of depth. If this was seen as a smart thing to do, my guess is that they would be all over it. @Jon I was also hoping you would weigh in : )

Resources, especially in a downturn certainly an issue, but at the same time, these companies are unimaginably large with a lot of depth. If this was seen as a smart thing to do, my guess is that they would be all over it.

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]]> By: New report suggests corporate blogging may be at saturation point … « Blogging « Internet Software « software2down http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2582 New report suggests corporate blogging may be at saturation point … « Blogging « Internet Software « software2down Mon, 01 Mar 2010 15:28:27 +0000 http://businessesgrow.com/?p=2812#comment-2582 [...] more: New report suggests corporate blogging may be at saturation point … VN:F [1.7.7_1013]Rating: 0 (from 0 votes) 500-largest, level, level-of-, Marketing, [...] [...] more: New report suggests corporate blogging may be at saturation point … VN:F [1.7.7_1013]Rating: 0 (from 0 votes) 500-largest, level, level-of-, Marketing, [...]

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]]> By: Jody Pirrello http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2581 Jody Pirrello Mon, 01 Mar 2010 15:02:57 +0000 http://businessesgrow.com/?p=2812#comment-2581 @Jon - I was hoping you'd comment! Your post yesterday about the value of business blogs is so relevant to this convo. But you're right, resources are very tight right now. It's hard to sit on the sidelines though when you see clients missing AWESOME opportunities, right? I'd love to hear any success stories on getting clients to adopt and commit to their blogs. I still think the post Mark did back in January (I think?) where we all talked about team blogging in the comments has real merit. @Jon – I was hoping you’d comment! Your post yesterday about the value of business blogs is so relevant to this convo. But you’re right, resources are very tight right now. It’s hard to sit on the sidelines though when you see clients missing AWESOME opportunities, right? I’d love to hear any success stories on getting clients to adopt and commit to their blogs.

I still think the post Mark did back in January (I think?) where we all talked about team blogging in the comments has real merit.

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]]> By: Jon Buscall http://www.businessesgrow.com/2010/03/01/new-report-suggests-corporate-blogging-may-be-at-saturation-point/#comment-2580 Jon Buscall Mon, 01 Mar 2010 14:54:57 +0000 http://businessesgrow.com/?p=2812#comment-2580 @Jody – Great point. It IS a channel adjustment, I'm sure. To get a blog to standout and be continually read you need great content providers. Companies don't have resources to hire everyone they need, especially in a downturn. @Mark – microblogging is definitely hitting this because community engagement is easier via Twitter. Particularly in the area of customer service. But where companies need to demonstrate their thought leadership and skills, blogs will be there. @Jody – Great point. It IS a channel adjustment, I’m sure. To get a blog to standout and be continually read you need great content providers. Companies don’t have resources to hire everyone they need, especially in a downturn.

@Mark – microblogging is definitely hitting this because community engagement is easier via Twitter. Particularly in the area of customer service. But where companies need to demonstrate their thought leadership and skills, blogs will be there.

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