Mark,

Great video – thanks for sharing. I agree with the importance of engaging and building relationships but I wonder about the presentation of history just a bit.

You know, I am old enough to have actually been alive during the ‘old days’ and I don’t remember them being all that simple and easy. I also remember companies having conversations with customers and engaging them in the brand.

Oh, and I remember 6 degrees of whomever without computers – and how one person’s comments would make their way around our town of 70,000 people without Twitter, email or a Wall Post.

Sometimes I think we over-romanticize the past and forget some of the challenges – and then a 20-something with no point of reference makes a video to make a point (sell his/her services) and we get a little group think going on.

Two things spring to mind. First, as Pat says above, the content is a bit oversimplified if you look at it from the perspective of someone who has been in the business for 20+ years.

Second, I do understand the piece is a teaser intended to attract the viewer on the company’s website, but now it only outlines the problem (which most of us are acutely aware already) without even hinting at the solution (which most of us are eagerly looking for). In other words, the “why should I choose you over the dozens of others” question remains unanswered.

Having said this, I agree: it’s a fun and engaging animation nicely combining entertainment with education. Full points for that.