Comments on: A 3 minute lesson in traditional versus social brand marketing http://www.businessesgrow.com/2010/03/17/a-3-minute-lesson-in-traditional-versus-social-brand-marketing/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 19:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marknadsföring då och nu på 3 minuter!! | Emil Jansson http://www.businessesgrow.com/2010/03/17/a-3-minute-lesson-in-traditional-versus-social-brand-marketing/#comment-3250 Marknadsföring då och nu på 3 minuter!! | Emil Jansson Fri, 19 Mar 2010 12:20:02 +0000 http://businessesgrow.com/?p=3019#comment-3250 [...] en riktigt intressant film på en blogg som år igenom marknadsföringen hur den var förr och hur den har förändrats till det de är [...] [...] en riktigt intressant film på en blogg som år igenom marknadsföringen hur den var förr och hur den har förändrats till det de är [...]

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]]> By: Mark http://www.businessesgrow.com/2010/03/17/a-3-minute-lesson-in-traditional-versus-social-brand-marketing/#comment-3226 Mark Thu, 18 Mar 2010 15:33:00 +0000 http://businessesgrow.com/?p=3019#comment-3226 @Pat -- fantastic point and I agree! @Polly -- Thanks for commenting today. @Kimmo -- I really like the simple yet entertaining treatment of this. I give them a thumbs up for style points. Also, i wondered about the ROI of this little ditty. It got my attention, and hundreds of additional page views due to being on the blog, but what about the bottom line? Hey it cut through the clutter. Good. @Pat — fantastic point and I agree!

@Polly — Thanks for commenting today.

@Kimmo — I really like the simple yet entertaining treatment of this. I give them a thumbs up for style points. Also, i wondered about the ROI of this little ditty. It got my attention, and hundreds of additional page views due to being on the blog, but what about the bottom line? Hey it cut through the clutter. Good.

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]]> By: Kimmo Linkama http://www.businessesgrow.com/2010/03/17/a-3-minute-lesson-in-traditional-versus-social-brand-marketing/#comment-3221 Kimmo Linkama Thu, 18 Mar 2010 09:47:15 +0000 http://businessesgrow.com/?p=3019#comment-3221 Two things spring to mind. First, as Pat says above, the content is a bit oversimplified if you look at it from the perspective of someone who has been in the business for 20+ years. Second, I do understand the piece is a teaser intended to attract the viewer on the company's website, but now it only outlines the problem (which most of us are acutely aware already) without even hinting at the solution (which most of us are eagerly looking for). In other words, the "why should I choose you over the dozens of others" question remains unanswered. Having said this, I agree: it's a fun and engaging animation nicely combining entertainment with education. Full points for that. Two things spring to mind. First, as Pat says above, the content is a bit oversimplified if you look at it from the perspective of someone who has been in the business for 20+ years.

Second, I do understand the piece is a teaser intended to attract the viewer on the company’s website, but now it only outlines the problem (which most of us are acutely aware already) without even hinting at the solution (which most of us are eagerly looking for). In other words, the “why should I choose you over the dozens of others” question remains unanswered.

Having said this, I agree: it’s a fun and engaging animation nicely combining entertainment with education. Full points for that.

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]]> By: Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 17, 2010 http://www.businessesgrow.com/2010/03/17/a-3-minute-lesson-in-traditional-versus-social-brand-marketing/#comment-3207 Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 17, 2010 Wed, 17 Mar 2010 20:48:19 +0000 http://businessesgrow.com/?p=3019#comment-3207 [...] A 3 minute lesson in traditional versus social brand marketing Published: March 16, 2010 Source: {grow} I found this little animation to be entertaining and instructive and wanted to share with you. I have no connection with the producers of this video, Scholz Friends. They just did a good job and I wanted… [...] [...] A 3 minute lesson in traditional versus social brand marketing Published: March 16, 2010 Source: {grow} I found this little animation to be entertaining and instructive and wanted to share with you. I have no connection with the producers of this video, Scholz Friends. They just did a good job and I wanted… [...]

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]]> By: Polly http://www.businessesgrow.com/2010/03/17/a-3-minute-lesson-in-traditional-versus-social-brand-marketing/#comment-3194 Polly Wed, 17 Mar 2010 12:43:53 +0000 http://businessesgrow.com/?p=3019#comment-3194 I agree ... very effective. And it's cute. :) It sums up both my appreciation and annoyance with SM. From a buying perspective, I love how SM helps me be a more discerning consumer. But I do get overwhelmed. I agree … very effective. And it’s cute. :) It sums up both my appreciation and annoyance with SM. From a buying perspective, I love how SM helps me be a more discerning consumer. But I do get overwhelmed.

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]]> By: patmcgraw http://www.businessesgrow.com/2010/03/17/a-3-minute-lesson-in-traditional-versus-social-brand-marketing/#comment-3193 patmcgraw Wed, 17 Mar 2010 12:01:56 +0000 http://businessesgrow.com/?p=3019#comment-3193 Mark, Great video - thanks for sharing. I agree with the importance of engaging and building relationships but I wonder about the presentation of history just a bit. You know, I am old enough to have actually been alive during the 'old days' and I don't remember them being all that simple and easy. I also remember companies having conversations with customers and engaging them in the brand. Oh, and I remember 6 degrees of whomever without computers - and how one person's comments would make their way around our town of 70,000 people without Twitter, email or a Wall Post. Sometimes I think we over-romanticize the past and forget some of the challenges - and then a 20-something with no point of reference makes a video to make a point (sell his/her services) and we get a little group think going on. Mark,

Great video – thanks for sharing. I agree with the importance of engaging and building relationships but I wonder about the presentation of history just a bit.

You know, I am old enough to have actually been alive during the ‘old days’ and I don’t remember them being all that simple and easy. I also remember companies having conversations with customers and engaging them in the brand.

Oh, and I remember 6 degrees of whomever without computers – and how one person’s comments would make their way around our town of 70,000 people without Twitter, email or a Wall Post.

Sometimes I think we over-romanticize the past and forget some of the challenges – and then a 20-something with no point of reference makes a video to make a point (sell his/her services) and we get a little group think going on.

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