Comments on: Exploding the “It’s all about the conversation” social media myth http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 19:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3418 Mark Tue, 30 Mar 2010 11:57:17 +0000 http://businessesgrow.com/?p=3088#comment-3418 @Cluetrain Guy from Canada "Social Pleading" ... I like that. And that "popular' website is over the top!! @Martin -- Yes, at the end of the day it is about money. Like everything else. Thanks for the contribution! @Cluetrain Guy from Canada “Social Pleading” … I like that. And that “popular’ website is over the top!!

@Martin — Yes, at the end of the day it is about money. Like everything else. Thanks for the contribution!

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]]> By: Martin Williams http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3417 Martin Williams Tue, 30 Mar 2010 11:31:47 +0000 http://businessesgrow.com/?p=3088#comment-3417 Hi Mark, Interesting stuff. Social web? Is it just another way of saying funnel? Check out Lyndon Antcliff's take on things - much along your I'd say - http://www.cornwallseo.com/search/2010/01/26/social-media-myth-no-1-its-about-the-conversation/ All good stuff Martin www.ukcopywriting.com Hi Mark,

Interesting stuff. Social web? Is it just another way of saying funnel?

Check out Lyndon Antcliff’s take on things – much along your I’d say –

http://www.cornwallseo.com/search/2010/01/26/social-media-myth-no-1-its-about-the-conversation/

All good stuff

Martin
http://www.ukcopywriting.com

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]]> By: mose http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3414 mose Tue, 30 Mar 2010 03:39:46 +0000 http://businessesgrow.com/?p=3088#comment-3414 Sorry ... not being a hog here. mea culpa. This is an example why there is no conversations. http://www.thepopularclub.com/?gclid=CJ_lmODF36ACFUdd5QodARhMDg Sorry … not being a hog here. mea culpa.

This is an example why there is no conversations.

http://www.thepopularclub.com/?gclid=CJ_lmODF36ACFUdd5QodARhMDg

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]]> By: mose http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3413 mose Tue, 30 Mar 2010 03:26:33 +0000 http://businessesgrow.com/?p=3088#comment-3413 Oh, this is so cool. I get to comment with a Blog/comment I made to another Blog ... I mean it isn't be-spoke, but think of the bandwidth I am saving! Earth Day Mose they call me! At the bottom is my thinking on this. Anyway - I wish to point out an old chestnut. In business ... we hear people say someone we work with just doesn't get it! Well, they don't get it cause they don't know what the 'it' is. (Get it?) We are talking about conversations here. Cool. Sadly the Cluetrain introduced that idea (I wish they hadn't) and A/ most folks have not read the Cluetrain. B/ those that have don't get it and C/ If they did get it it is way too difficult to implement, to define and try not sound like a whacko (Like I do). Folks have no Clue what a conversation is. That is the 'it' they do not get! We do not HAVE conversations. We do not START conversations. We are the conversations. (It is a metaphor in the book not a sound bite! - How is that for a McLuhanism? - Hey, I used to hang out with him! I am allowed! LOL) Anyway - companies can no more control a conversation, than I can initiate one with them. We are talking dialogue here. We are not familiar with each other! (Unless we are, but even then it isn't a conversation - email fer example is not a communications device - it is a confirmation device) A dialogue is two streams ... not necessarily converged. Definition of conversation ... 1.familiar talk; verbal exchange of ideas, opinions, etc. (archaic definition says social intercourse BTW) Please understand that the Net (there is no thing called Social Media who the hell thought that up? FOX?) and anything that works over the Net is about you at one end and me at the other. That is all it is. Sadly there is nothing really sexy about that. So we invent crap. And in the process we do as we have always done since 1992 we take known offline modalities that we understand (virtual malls, magazines, advertising, direct mail, Tv etc etc ) and shovel them online. Mike Strangelove's wonderful term Shovelware. Here is a post, as a result of a post that I believe fits here ... Cheers da Cluetrain Guy from Canada http://mose.posterous.com/the-future-of-broadcast-media-is-social-reall Oh, this is so cool. I get to comment with a Blog/comment I made to another Blog … I mean it isn’t be-spoke, but think of the bandwidth I am saving! Earth Day Mose they call me!

At the bottom is my thinking on this.

Anyway – I wish to point out an old chestnut. In business … we hear people say someone we work with just doesn’t get it! Well, they don’t get it cause they don’t know what the ‘it’ is. (Get it?)

We are talking about conversations here. Cool. Sadly the Cluetrain introduced that idea (I wish they hadn’t) and A/ most folks have not read the Cluetrain. B/ those that have don’t get it and C/ If they did get it it is way too difficult to implement, to define and try not sound like a whacko (Like I do). Folks have no Clue what a conversation is. That is the ‘it’ they do not get!

We do not HAVE conversations. We do not START conversations. We are the conversations.

(It is a metaphor in the book not a sound bite! – How is that for a McLuhanism? – Hey, I used to hang out with him! I am allowed! LOL)

Anyway – companies can no more control a conversation, than I can initiate one with them. We are talking dialogue here. We are not familiar with each other! (Unless we are, but even then it isn’t a conversation – email fer example is not a communications device – it is a confirmation device) A dialogue is two streams … not necessarily converged.

Definition of conversation …

1.familiar talk; verbal exchange of ideas, opinions, etc.
(archaic definition says social intercourse BTW)

Please understand that the Net (there is no thing called Social Media who the hell thought that up? FOX?) and anything that works over the Net is about you at one end and me at the other. That is all it is. Sadly there is nothing really sexy about that. So we invent crap. And in the process we do as we have always done since 1992 we take known offline modalities that we understand (virtual malls, magazines, advertising, direct mail, Tv etc etc ) and shovel them online. Mike Strangelove’s wonderful term Shovelware.

Here is a post, as a result of a post that I believe fits here …

Cheers

da Cluetrain Guy from Canada

http://mose.posterous.com/the-future-of-broadcast-media-is-social-reall

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]]> By: Jamie Lee Wallace http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3410 Jamie Lee Wallace Tue, 30 Mar 2010 01:27:01 +0000 http://businessesgrow.com/?p=3088#comment-3410 @Chris Bailey - Glad I'm not the only one who has occasional urges to strangle. ;) @Chris Bailey – Glad I’m not the only one who has occasional urges to strangle. ;)

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]]> By: Chris Bailey http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3406 Chris Bailey Mon, 29 Mar 2010 21:46:55 +0000 http://businessesgrow.com/?p=3088#comment-3406 @Jamie: Love your thought on variety as the spice of life. I shake my head when I see smart folks only employing one methodology and thinking they're finished. Nope...keep going. And thanks for the comment on "marketing as (ig)noble profession." Just like in sales, there are many excellent practitioners and then there are a few true hacks who you just want to strangle for their abuse of our craft. @Mark: I'm always around for you, mate :) There's just something about your thinking that brings out the best in mine. And cheers for the Comment of the Week honor! @Jamie: Love your thought on variety as the spice of life. I shake my head when I see smart folks only employing one methodology and thinking they’re finished. Nope…keep going. And thanks for the comment on “marketing as (ig)noble profession.” Just like in sales, there are many excellent practitioners and then there are a few true hacks who you just want to strangle for their abuse of our craft.

@Mark: I’m always around for you, mate :) There’s just something about your thinking that brings out the best in mine. And cheers for the Comment of the Week honor!

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]]> By: Jamie Lee Wallace http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3318 Jamie Lee Wallace Tue, 23 Mar 2010 20:43:18 +0000 http://businessesgrow.com/?p=3088#comment-3318 @Chris Bailey - Variety isn't just the spice of life it's the credibility factor when it comes to market research. Love your quip about our (ig)noble profession ... that'd make a great blog name! ;) @Chris Bailey – Variety isn’t just the spice of life it’s the credibility factor when it comes to market research.
Love your quip about our (ig)noble profession … that’d make a great blog name!
;)

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]]> By: Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 22, 2010 http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3307 Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 22, 2010 Mon, 22 Mar 2010 21:00:01 +0000 http://businessesgrow.com/?p=3088#comment-3307 [...] Exploding the “It’s all about the conversation” social media myth Published: March 21, 2010 Source: {grow} One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening out there I think you can c… [...] [...] Exploding the “It’s all about the conversation” social media myth Published: March 21, 2010 Source: {grow} One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening out there I think you can c… [...]

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]]> By: Mark W Schaefer http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3305 Mark W Schaefer Mon, 22 Mar 2010 20:17:33 +0000 http://businessesgrow.com/?p=3088#comment-3305 @neicole-- note to self: Neicole likes explosions. @Chris You put this so much better than I did. Where were you when I needed you? : ) @Lou -- I absolutely love this point. I definitely need you guys to proof my posts! Super ideas presented here! @neicole– note to self: Neicole likes explosions.

@Chris You put this so much better than I did. Where were you when I needed you? : )

@Lou — I absolutely love this point. I definitely need you guys to proof my posts! Super ideas presented here!

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]]> By: Lou Ordorica http://www.businessesgrow.com/2010/03/21/exploding-the-its-all-about-the-conversation-social-media-myth/#comment-3304 Lou Ordorica Mon, 22 Mar 2010 19:41:23 +0000 http://businessesgrow.com/?p=3088#comment-3304 One key difference between a focus group and social media: the dialogue is exposed for the world to see, and not hidden in a findings report. Even if the social conversation is not representative of the whole, everybody sees it. This may explain why the social web gets the lion's share of attention. One key difference between a focus group and social media: the dialogue is exposed for the world to see, and not hidden in a findings report. Even if the social conversation is not representative of the whole, everybody sees it. This may explain why the social web gets the lion’s share of attention.

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