Why comment on a blog? Do it for the money.

Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people just don’t like to participate.

So today I thought I would write a post on why you NEED to comment.  But I’m not going to go into boring blogger mode by listing “Five Reasons You Should Leave Blog Comments blah blah blah.”  Instead I want to show you how leaving comments can result in serious business and financial benefits for YOU.  And I’m not kidding.

You see, this is not about just writing a little note at the end of one of my articles.  This is about showing up and joining a powerful business network.

So I’m going to put my money where my blog is.  Let me demonstrate just a few ways how the people who engage on {grow} have benefited …

  • Gregg Morris was one of the first regular members of this community. We have become dear friends and he has become one of my paid technical consultants for my customers.
  • Steve Dodd is another amazing guy I’m sure you’ve seen around here. He helped me land one of my best customers and we continue to help each other on joint commercial opportunities.
  • Michelle Chmielewski did a company video for me and received a new HD camera from me for her work. Michelle and I have subsequently worked on many ideas together and I’m sure we always will.
  • I’ve provided new customer leads to Trey Pennington, Christina Kerley, Lisa Foote and many others.
  • Michele Linn has been a paid writer for me on one of my biggest customer projects.
  • I helped Nathan Dube push his company promotion into viral territory and the case study I wrote up on him is being used by Jason Falls in a seminar this week.
  • Billy Mitchell has become a great friend and I’m helping him develop a very important webinar for his company.
  • I’ve pitched in to help charitable causes that were important to Billy, Danny Brown, Kacy Maxwell and others.
  • I’m helping John Bottom with a social media experiment he’s conducting at an upcoming conference.
  • I’ve helped edit a new book coming out soon by Rebel Brown and we help each other on all kinds of problems.
  • I’ve provided free advice through phone calls and emails to DOZENS of people from {grow} and from time to time I’ve also called on my new blog friends to help me too.

I’m sorry if I missed you and your story … I could literally fill three blog posts with examples of the wonderful people on {grow} and how we help each other.

But you see this is just the beginning.  Because when you participate in {grow}, you’re not just connecting to me, you’re giving yourself a chance to connect to EVERYBODY.  I am seeing tons of new business connections among people who first met each other right here. And how did they do that?  They COMMENTED.  They ENGAGED.  And together we’ve formed a cool little help network of friends.

So why not get on board?  We need you here!  And don’t use “I have nothing to say” as an excuse.  Of course you have something to say, even if it’s “I appreciated Steve’s comment,” or “Something like that happened to me too,” or “Mark, you need to shut up now.”

Remember, you’re not just commenting on a blog, you’re joining this community of dynamic business professionals … and you never know what might happen!

So now tell me again, what’s the benefit of invisibility?

All posts

  • You are so right, Mark. It’s important to comment because it’s one of the most fruitful ways to connet and engage with each other.

    I’ve been able to highlight the work of Michelle and Johnny Spence on my own blog after *meeting* them here. And I just referred a client to Johnny yesterday.

    Talk about global connections via a blog! Thanks you for keeping this space so engaging and everyone else who shows up to participate.

  • Mark

    @Jon, That’s a perfect example. Johnny also helped me on the online brainstorming session I had. We all seem to find so many ways to help each other!

  • As a newbie blogger a month old, I’m so enamored of the opportunities blogging brings. Valuable commentary provides such content richness that posts alone cannot do.

    Your recent post about calls, emails rather than post comments I’m finding true. Already have had tweet comments about a post and am encouraging those comments to be made on the blog.

    I’ll take this opportunity to thank you, too, Mark, for sharing your valuable insight to help a new blogger {grow}. Your community has helped me do that, indeed.

  • Mark

    @Jayme — We’ve helped each other in several ways and I’m sure we will continue to do so. That is the true beauty and magic of the social web as far as I’m concerned!

  • Jayme – As you have already discovered, Mark is one of the true Good Guys.
    Mark – Thanks again for your significant and tireless contributions to our community. — Lisa

  • Mark

    @Lisa — You are so very welcome!

  • People are occasionally daunted, and believe they have to be particularly insightful and original with their comments. I hope I have proved that this is not the case… 😉

    All the best, John

  • Mark

    John Bottom = consistent source of amusement!

  • CK

    I’m a walking, talking case study of why engaging (in this specific case “commenting”) pays in spades! And while new biz leads are a HUGE benefit, the true benefit is all the knowledge that I glean from you, because that’s something I use in my work every single day.

    One comment leads to an online conversation… which then leads to an offline conversation… which then leads to a work relationship… and, as I’m fortunate to say, a solid friendship.

    You’re the real deal, pal (and that’s no joke even on this day of April Fool’s). Thank you for your endless supply of smarts and support.

  • Mark

    @CK — So very kind of you! Thank you!

  • This blog has been invaluable to me for 2 reasons: 1, I learn a lot from Mark, period. 2, I find such great people to connect with through the comments. The {grow} community is extremely generous and smart! Many thanks to Mark for both.

  • And another reason – Trey’s now working internationally with Synthesio as the US/UK Business Developer! ;D More details soon!!
    Always a pleasure reading your blog, Mark, and you’re right, comments can be that first, “hey there!” that gets a REAL conversation started 🙂

  • ps when are YOU hopping over to paris? 😉

  • Kathy Snavely

    Thrilled about the connections good people can make by simply engaging; and you walk your talk, my friend!

  • Thank you once again Mark. You’re such a contributor and community builder.

    The leads you have given me have lead to…wait for it…MONEY. Isn’t that amazing?

  • Mark

    @Jenn Plus .. I got you to do a guest blog with me, which still is one of my very favorites!

    @Michelle September. Dates TBD!

    @Kathy — Thank you so very much for your kind words!

    @Trey — Money is good. : ) So glad we could help each other and I’m sure we will have many opportunities to collaborate in the future.

  • If ever there was a blog post to leave a comment on, this one is it.

    I followed you for a while before commenting but that first comment got a response (as do most, if not all on your blog) and it didn’t take long to find some common ground to build some business on.

    You spark new ideas every day but the comments and your responses help you make them even better.

    That’s all I have to say for now.

  • Mark

    @Billy You’ve added a lot Billy. Thanks for all your comments.

  • The title to this post is wrong. It should read “Why comment on this blog?”. Lot’s of blogs suck. Your’s doesn’t, it provides tangible value that can is “thoughtfully executable”. You need to shutup now, Mark.

  • Mark

    @ Marc Everybody’s a joker. : )

  • Just to further my part of the story a little more…from your initial comment and subsequent tweet, I was connected to Billy Mitchell and others that ended up helping me not only meet, but surpass my fundraising goal. (http://bit.ly/mycharity)

    Social Media is a powerful thing when it does what it was created to do: connect people. And how can you truly connect to someone if you never talk/converse with them?

  • buZZartco

    It’s so true. In only days of starting being more active on other’s blogs, I’ve seen traffic to my website increase from these sources with Google Analytics. It’s free publicity, in fact, but you’ve got to do it right, do it because you like it and not only because of the possible rewards. You just do it, with love and passion, and then maybe a reward will come… someday. But it will for sure come. But it won’t for sure come from where you think. Most of the time, for me, it has created new friendships, professional relationships, rich virtual exchanges, new partners, participating into organizing networking activities in my region with other active commenter… Bottom of the page is an awesome place to meet!

    This said, I’ve seen a man on another of your blogpost that did it terribly wrong – obviously copying and pasting his comment over and over again to multiple blogs’ comments threads… That is what I think you said was SPAM. It’s also happening in conversations with compagnies on Twitter with which you connect and try to plug push their product after each sentence in which you ask a question or manifest a desire. They so all think you want to be harrassed on your online account where you have… total freedom of speech, right?

    If you want to be involved in your community, I think you must take the time to write a post from scratch relative to the subject above. But you also must post it only ONCE on the whole world wide web (wwww!) or it will sound like “See, I write good things but I don’t have a blog yet or don’t want it, so I copy and paste the same thoughts everywhere It might fit but mostly everywhere people discuss and aren’t receptive anymore to one-way communication (which a blog post is a better way to do it… before involving in discussion!)

    For my part, I think that to comment on blogs related to our domain warms up the brain and keeps the ideas moving and the mind open. We should all do this daily, especially if we aspire to be writer, speaker, other comm. jobs, etc. That’s just so fun to do!

    See! I’m all warmed up now 😉

  • Anonymous

     I agree that getting out there and participating are keys to success.  I’m a newbie in this business (I’ve just opened my online business just a little over a month ago) and I still have some barriers to understanding how exactly to engage.  I completely understand how to supply meaningful, helpful information to targeted connections when your business is information-related (such as helping people with marketing and such).  But I sell a tangible product – gift baskets.  For some reason, I’m having trouble wrapping my head around what types of content my customers are looking for and how I can help them in a meaningful way without trying to promote my gift baskets.  And if I’m not trying to promote my gift baskets at all, then why would they visit my site?  I guess if I give great insight and they feel like they feel a connection with me personally, they might visit my online store if I have a link to it in my signature.  Is that the way it works?  Again, I’m so very new at this, and I’ve been given advice, but sometimes my skull is a bit thicker than I wish it were!  The advice won’t sink in!!!  

  • Well, this is an excellent question, but I would start here: Ten reasons to blog even if nobody reads it => http://bit.ly/dxAgcO

    And who says you can;t sell on a blog? If people are coming to your site to buy, hwy not highlight your special products. Probably what they want to see. Don;t drink the “never sell” Kool-Aid. : )

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  • Lori – hopefully you have been able to break through some of those ‘barriers’ in the past year. Mark inspired me to weigh in, just in case you are still looking for some fresh thoughts on how you can provide content that is meaningful to your customers without feeling as though you are ‘shamelessly’ selling your gift baskets.
    You didnt mention what your products include so I may not be able to offer specifics – but regardless, you are selling the ‘benefits’ of your product. If it is skin care, for instance, you can discuss the ‘pros’ of looking after your skin (or if it offers a special ingredient, you can quote studies which offer specific results). If your baskets include candles, spa products, fragrances or aromatherapy, you can speak of the benefits of taking time for yourself, of creating a peaceful atmosphere, ways busy moms can find 5 minutes in their day for a ‘me’ moment. Maybe your baskets make great gifts to simply brighten someone’s day — a teacher, a neighbor, a sick friend…. these are tangible benefits that people will connect with. Sales is always about fulfilling the needs of your customer. Make a list of what ‘needs’ – big or small – your baskets fulfill — and write on! Good Luck – and thank you to Mark for inspiring me to get started on my FIRST blog – today!

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