Comments on: A powerful story: Simple, but not simplistic

By: Sourcing3 Buyer & Supplier Magazine - Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

Mon, 18 Apr 2011 09:01:39 +0000

[...] A powerful story: Simple, but not simplistic- grow – Practical Marketing Solutions, April 15, 2010 If I asked you to create a compelling three-minute video with only written words, could you do it? Take a look at this interesting video treatment of words playfully telling a serious story. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. [...]

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By: Monday’s Link Roundup. « Dan Curtis ~ Professional Personal Historian

Monday’s Link Roundup. « Dan Curtis ~ Professional Personal Historian — Mon, 19 Apr 2010 15:22:15 +0000

[...] A powerful story: Simple, but not simplistic. “If I asked you to create a compelling three-minute video with only written words, could you do it? Take a look at this interesting video treatment of words playfully telling a serious story.” [...]

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By: Mark

Mark — Mon, 19 Apr 2010 02:22:24 +0000

Thanks Elaine. Hope you’ll stumble back, too! : )

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By: Elaine Fogel

Elaine Fogel — Mon, 19 Apr 2010 01:20:30 +0000

Stumbled across your blog, Mark. As someone who specializes in nonprofit marketing, I absolutely love this video. Not only does it pack a punch and keep the viewer enthralled, it must have been relatively inexpensive to create. Thanks for sharing it.

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By: Mark

Mark — Sat, 17 Apr 2010 22:27:55 +0000

@Mike Thanks for your kind comments!

@Jon Appreciate the thoughtful dissent.

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By: Jon Sherman

Jon Sherman — Sat, 17 Apr 2010 15:14:54 +0000

Hey Mark,

Personally I didn’t like the video. Now I’m all for the girl effect, but if you’re going to put just text in a visual medium, especially in today’s ADD world, they had no choice but to throw it in your face at break-neck speed and it was disorienting and if I looked away for 2 seconds I missed a ton of text . That video looked more like an exercise in typography.

I found the videos on their site to be attention grabbing and considerably shorter than the one above (i.e. http://www.youtube.com/watch?v=5Cf83V86AsE).

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By: Mike Campbell

Mike Campbell — Sat, 17 Apr 2010 02:52:04 +0000

I’m catching up on my blogs tonight and read four of your posts tonight. As I read your posts, I found myself thinking, “I can’t wait to read the comments and see what others are thinking.” You are another one that has a way with words. And you’ve built an awesome community with those words.

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By: Mark

Mark — Fri, 16 Apr 2010 17:59:33 +0000

@Arminda — Beautifully written, Thank you!

@Jamie You’re welcome!

@Jenn one vote for speed, one against

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By: Jenn Whinnem

Jenn Whinnem — Fri, 16 Apr 2010 14:05:04 +0000

It’ll come as no surprise that I love the message of this, Mark. But as a language lover, I’m also impressed with how this picture was painted so well with words.

(Actually I liked the speed of the words – it was the music that bugged me).

Thanks for sharing this!

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By: Jamie Lee Wallace

Jamie Lee Wallace — Fri, 16 Apr 2010 13:39:21 +0000

Late to the party, Mark, but had to thank you for sharing this … both from a marketing perspective, AND as a wonderful message. I’ve seen the piece before and it’s definitely a great example of powerful message delivery. Sometimes, simple isn’t just simple – it’s elegant, full of grace, and hits you – POW! – right between the eyes.

Loved it.
Thanks.

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