This short video was a total “wow” for me — and a digital best practice to share with you.
The case study shows an inventive way of integrating several digital technologies to engage people in a charitable cause … people on the street actually interact with a digital projection of a homeless man through text messages.
The only thing missing here is results. How much did this cost? What were the goals and were they achieved? This was an attention-grabber (and there is certainly value in that) but would the money have been better spent buying meals at a mission?
Regardless, this is an exciting demonstration I think you’ll enjoy. Please take a moment to let me know what you think in the comments below!
Thanks to our dear friend Sidney Eve Matrix for introducing this video to our community.
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.