A fresh crop of marketing students is about to be graduated from the nation’s universities so at this time of year I normally get calls from friends, and friends of friends, asking me to talk to their kids about careers in marketing. I’m happy to oblige, but the conversations this year have been disheartening.  They have gone something like this:

ME: So do you have any experience on the social web?

STUDENT:  No. Well, I do have a Facebook page for my friends. Have about 3,000 of them.

And it goes downhill from there. I have spoken to five marketing seniosr from very good schools and only one was on Twitter or LinkedIn and none of them had ever blogged or done social media marketing on a job or internship.

I just have to ask … what is going on? My own daughter is entering her senior year, majoring in journalism and business at a very well-respected university, and has yet to have any significant mention of the social web in her classes.

I realize this is a difficult subject to teach … there is no text book on it and there probably never will be. Still, aren’t business schools totally amiss if they don’t at least teach students enough to help them land a job? Forget that … enough to to help them LOOK for a job?  I mean really … looking for a job and they’re not even on LinkedIn?

I haven’t seen any stats on this but if I had to guess, I would say 80 percent of entry level marketing jobs today involve some element of the social web. What the heck is going on in our colleges?

Do you have opinions from the field?

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