Here’s a chance for you to participate in a live social media experiment and receive an interesting piece of free research at the same time.

Our friend John Bottom, a regular contributor to the {grow} community, is giving a talk at the IDM B2B Conference in London. To demonstrate the viral power of great content, he’s conducting an experiment over the next 24 hours (May 18-19) that involves YOU!

In preparation for this event, John asked 150 senior marketers attending the conference: “What is the single biggest benefit of social media to your brand – and what is the single biggest obstacle to achieving it?”

He compiled the answers in a snappy little eBook you can download for free by clicking HERE.

In fact, downloading the eBook is the whole point of the experiment.  John wants to achieve 1,000 downloads in a single day.  It’s free, fun, and there is no obligation whatsoever. So please, go ahead and do it.  I’ll wait. : )


A link that is possibly even more interesting is this one – – which provides live blog coverage of the experiment throughout the day (May 19 in case you’re a little behind in your blog reading!)

By the way, I really liked the content in this little eBook.  One participant said social media is a chance to demonstrate brand humanity (isn’t that a great term?). Sounds like a potential blog post for somebody.

Thanks for stopping by today and helping John out.  Oh yes, it would also be great if you could click the little green tweet button at the top of this blog post and ask your tribe to participate too.

Disclosure: I have no commercial or financial stake in this demonstration. I am simply helping out a friend I met through Twitter with an experiment I believe in.

Update: Results of the Great Content Marketing Experiment from John Bottom ->

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