Wanted to pass along another example of excellence in viral marketing.
This thrilling 3-minute epic is a Nike tribute to the excitement, glamor and high stakes of the upcoming World Cup competition. It features celebrity cameos including Kobe Bryant and Homer Simpson (who has the only speaking role in the video!).
It has also received 10 million page views. In ONE week. Wow. The bar for quality and entertainment value just keeps getting higher and higher, doesn’t it?
And by the way, you probably recognize that raucous theme anthem but can you name the song and performer? OK 70′s music fans, time to get your game on!
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.