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	<title>Comments on: Is this Foursquare or Bore-square?</title>
	<atom:link href="http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/</link>
	<description>Marketing. Social Media. Humanity.</description>
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		<title>By: What We&#8217;re Reading, June 11th &#124; Tuvel Communications Blog</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-16278</link>
		<dc:creator>What We&#8217;re Reading, June 11th &#124; Tuvel Communications Blog</dc:creator>
		<pubDate>Wed, 15 Jun 2011 20:53:38 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-16278</guid>
		<description>[...] Is this Foursquare or Bore-square? from: {grow} Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Is this Foursquare or Bore-square? from: {grow} Blog [...]</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-16278" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('16278', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-16278-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-16278" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('16278', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-16278-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: Mark W. Schaefer</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4963</link>
		<dc:creator>Mark W. Schaefer</dc:creator>
		<pubDate>Fri, 09 Jul 2010 20:26:43 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4963</guid>
		<description>@John -- Yeah, I felt the samw awkwardness. Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>@John &#8212; Yeah, I felt the samw awkwardness. Thanks for commenting!</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4963" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4963', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4963-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4963" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4963', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4963-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: John W</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4961</link>
		<dc:creator>John W</dc:creator>
		<pubDate>Fri, 09 Jul 2010 15:02:16 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4961</guid>
		<description>I used it for three months and stopped. Why? Because it is inconvenient to pause, reach into a pocket and tap away. It&#039;s really inconvenient in Minnesota in January.

But I&#039;ll counter that Foursquare is really anti-social if you are with other people. I could expect eye-rolls from my friends when we strolled into a place and I ignore them for 1-2 minutes to check in. And then there was the &#039;look&#039; from my wife. Using Foursquare is like drawing a curtain around yourself at a table of friends.

So, I tossed all my mayorships and badges into the digital sea. I feel happier now. And so do my wife and kids.</description>
		<content:encoded><![CDATA[<p>I used it for three months and stopped. Why? Because it is inconvenient to pause, reach into a pocket and tap away. It&#8217;s really inconvenient in Minnesota in January.</p>
<p>But I&#8217;ll counter that Foursquare is really anti-social if you are with other people. I could expect eye-rolls from my friends when we strolled into a place and I ignore them for 1-2 minutes to check in. And then there was the &#8216;look&#8217; from my wife. Using Foursquare is like drawing a curtain around yourself at a table of friends.</p>
<p>So, I tossed all my mayorships and badges into the digital sea. I feel happier now. And so do my wife and kids.</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4961" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4961', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4961-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4961" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4961', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4961-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: Mark</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4960</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Fri, 09 Jul 2010 14:41:08 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4960</guid>
		<description>@Nathan -- Isn&#039;t that funny how a little competition can drive use of an app? Very interesting.

@Eric -- Thanks for the useful tips! Sounds like there is plenty of room for more deals in Knoxville!</description>
		<content:encoded><![CDATA[<p>@Nathan &#8212; Isn&#8217;t that funny how a little competition can drive use of an app? Very interesting.</p>
<p>@Eric &#8212; Thanks for the useful tips! Sounds like there is plenty of room for more deals in Knoxville!</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4960" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4960', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4960-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4960" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4960', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4960-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: eric moritz</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4958</link>
		<dc:creator>eric moritz</dc:creator>
		<pubDate>Fri, 09 Jul 2010 12:38:37 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4958</guid>
		<description>Some tips: 
1. Foursquare is private by default.
2. Only friend people you would mind talking to in real life if you happened to run into them
3. Hard Knox pizza in Knoxville gives you a free drink if you check in. This s the only 4sq deal I know about in Knoxville.</description>
		<content:encoded><![CDATA[<p>Some tips:<br />
1. Foursquare is private by default.<br />
2. Only friend people you would mind talking to in real life if you happened to run into them<br />
3. Hard Knox pizza in Knoxville gives you a free drink if you check in. This s the only 4sq deal I know about in Knoxville.</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4958" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4958', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4958-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4958" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4958', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4958-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: Nathan King</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4957</link>
		<dc:creator>Nathan King</dc:creator>
		<pubDate>Fri, 09 Jul 2010 12:19:33 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4957</guid>
		<description>I&#039;ve been using Foursquare for several months now. At first I didn&#039;t get it. I checked in to several places and eventually became the mayor. However, the game got a little more exciting when other people took my mayor title and I felt the need to win it back - especially at the places I love the most.

When you check in to a new venue, be sure to look at the Tips that users leave behind. They&#039;ll tell you what dishes are the best, what not to order, best time to get there, etc.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been using Foursquare for several months now. At first I didn&#8217;t get it. I checked in to several places and eventually became the mayor. However, the game got a little more exciting when other people took my mayor title and I felt the need to win it back &#8211; especially at the places I love the most.</p>
<p>When you check in to a new venue, be sure to look at the Tips that users leave behind. They&#8217;ll tell you what dishes are the best, what not to order, best time to get there, etc.</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4957" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4957', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4957-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4957" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4957', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4957-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: Mark</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4740</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Thu, 24 Jun 2010 02:36:45 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4740</guid>
		<description>Glad you were entertained : )</description>
		<content:encoded><![CDATA[<p>Glad you were entertained : )</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4740" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4740', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4740-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4740" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4740', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4740-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: Sidneyeve Matrix</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4739</link>
		<dc:creator>Sidneyeve Matrix</dc:creator>
		<pubDate>Thu, 24 Jun 2010 00:59:22 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4739</guid>
		<description>Best. Line. Ever.
&quot;Finally I actually saw a Foursquare friend...somebody I knew.... but I really didn’t want to interact and hoped they wouldn’t come by.&quot; 
LOL!
Thanks Mark.</description>
		<content:encoded><![CDATA[<p>Best. Line. Ever.<br />
&#8220;Finally I actually saw a Foursquare friend&#8230;somebody I knew&#8230;. but I really didn’t want to interact and hoped they wouldn’t come by.&#8221;<br />
LOL!<br />
Thanks Mark.</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4739" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4739', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4739-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4739" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4739', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4739-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: What&#8217;s Happening Around the Web: Location, Location, Location &#124; Image Space Media Blog</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4716</link>
		<dc:creator>What&#8217;s Happening Around the Web: Location, Location, Location &#124; Image Space Media Blog</dc:creator>
		<pubDate>Tue, 22 Jun 2010 19:33:49 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4716</guid>
		<description>[...] who can offer deals and prizes to users who check in to their establishments. Here&#039;s an interesting post from Grow: Practical Marketing Solutions that gives a more in-depth look at the (lack of) benefits [...]</description>
		<content:encoded><![CDATA[<p>[...] who can offer deals and prizes to users who check in to their establishments. Here&#39;s an interesting post from Grow: Practical Marketing Solutions that gives a more in-depth look at the (lack of) benefits [...]</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4716" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4716', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4716-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4716" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4716', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4716-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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		<title>By: jonathan</title>
		<link>http://www.businessesgrow.com/2010/06/08/is-this-foursquare-or-bore-square/#comment-4681</link>
		<dc:creator>jonathan</dc:creator>
		<pubDate>Mon, 21 Jun 2010 20:48:48 +0000</pubDate>
		<guid isPermaLink="false">http://businessesgrow.com/?p=4022#comment-4681</guid>
		<description>So the privacy debate is one I&#039;ve always taken issue with. Location-based services like foursquare and gowalla are intended to help users &quot;go out and discover the world&quot; (paraphrasing + combining the missions of the two services). There are two very simple ways to avoid any and all privacy concerns:

1. NEVER check in at home - besides, the services are to be used when you GO OUT, not when you&#039;re home. If you never check in at home, it doesn&#039;t matter if users know that you&#039;re somewhere, because they don&#039;t know where you live.

2. If that&#039;s not enough for you, be sure to only accept friend requests from people you know in real life. I don&#039;t particularly side with this, but if it makes you feel better, go for it.

In my own personal opinion, if you&#039;re using twitter and/or facebook already, people can tell from the context of your status updates that you&#039;re either at home or not. If they want to break into your house and steal things, there are many simpler, easier ways to find out if someone&#039;s home than to monitor their foursquare check-ins.

----
As for mainstream adoption, foursquare/gowalla may very well never reach critical mass, but what they did was successfully test and prove the concept. Now, when companies like facebook/google push this concept to their massive (500 million+ users), it will take hold and it will serve as a real, viable market for businesses. 

Lastly, I&#039;ll talk service utility for the consumer -- why do people check in?

Yes, sure some people are &quot;coupon-crazy&quot; and want to get discounted goods and some people are addicted to game mechanics (badges, mayorships, etc.) but let&#039;s be honest, those are the &quot;crazies&quot;

When these services really become useful is when your own network begins using them. Hypothetical example: it&#039;s Thursday night and I just finished an after-work happy hour with some guys from work. I pull out my iPhone and see a push notification letting me know that one of my best friends checked in at a bar down the street. I text my friend and see who he&#039;s there with and he happens to be with another of our friends from college. I walk down the street and meet up with them for dinner and a few drinks. That...is serendipity, and that&#039;s why I use the service. The power lies in your network. Sure, as more people use these services more businesses with run promotions, offer discounts, etc. but, honestly, those need to be secondary to providing real intrinsic value to my life.</description>
		<content:encoded><![CDATA[<p>So the privacy debate is one I&#8217;ve always taken issue with. Location-based services like foursquare and gowalla are intended to help users &#8220;go out and discover the world&#8221; (paraphrasing + combining the missions of the two services). There are two very simple ways to avoid any and all privacy concerns:</p>
<p>1. NEVER check in at home &#8211; besides, the services are to be used when you GO OUT, not when you&#8217;re home. If you never check in at home, it doesn&#8217;t matter if users know that you&#8217;re somewhere, because they don&#8217;t know where you live.</p>
<p>2. If that&#8217;s not enough for you, be sure to only accept friend requests from people you know in real life. I don&#8217;t particularly side with this, but if it makes you feel better, go for it.</p>
<p>In my own personal opinion, if you&#8217;re using twitter and/or facebook already, people can tell from the context of your status updates that you&#8217;re either at home or not. If they want to break into your house and steal things, there are many simpler, easier ways to find out if someone&#8217;s home than to monitor their foursquare check-ins.</p>
<p>&#8212;-<br />
As for mainstream adoption, foursquare/gowalla may very well never reach critical mass, but what they did was successfully test and prove the concept. Now, when companies like facebook/google push this concept to their massive (500 million+ users), it will take hold and it will serve as a real, viable market for businesses. </p>
<p>Lastly, I&#8217;ll talk service utility for the consumer &#8212; why do people check in?</p>
<p>Yes, sure some people are &#8220;coupon-crazy&#8221; and want to get discounted goods and some people are addicted to game mechanics (badges, mayorships, etc.) but let&#8217;s be honest, those are the &#8220;crazies&#8221;</p>
<p>When these services really become useful is when your own network begins using them. Hypothetical example: it&#8217;s Thursday night and I just finished an after-work happy hour with some guys from work. I pull out my iPhone and see a push notification letting me know that one of my best friends checked in at a bar down the street. I text my friend and see who he&#8217;s there with and he happens to be with another of our friends from college. I walk down the street and meet up with them for dinner and a few drinks. That&#8230;is serendipity, and that&#8217;s why I use the service. The power lies in your network. Sure, as more people use these services more businesses with run promotions, offer discounts, etc. but, honestly, those need to be secondary to providing real intrinsic value to my life.</p>
<p>Like or Dislike: <img style="padding: 0px; border: none; cursor: pointer;" id="up-4681" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_up.png" alt="Thumb up" onclick="javascript:ckratingKarma('4681', 'add', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_');" title="Thumb up" /> <span id="karma-4681-up" style="font-size:12px; color:#009933;">0</span>&nbsp;<img style="padding: 0px; border: none; cursor: pointer;" id="down-4681" src="http://www.businessesgrow.com/wp-content/plugins/comment-rating/images/1_20_down.png" alt="Thumb down" onclick="javascript:ckratingKarma('4681', 'subtract', 'www.businessesgrow.com/wp-content/plugins/comment-rating/', '1_20_')" title="Thumb down" /> <span id="karma-4681-down" style="font-size:12px; color:#990033;">0</span></p>]]></content:encoded>
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