Comments on: Why it’s ridiculous to argue about ghost blogging http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 11:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Law Firm Blogs And Ghostblogging — Legal Practice Pro http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-23672 Law Firm Blogs And Ghostblogging — Legal Practice Pro Wed, 21 Dec 2011 17:04:30 +0000 http://businessesgrow.com/?p=3131#comment-23672 [...] Why It’s Ridiculous To Argue About Ghost Blogging by Mark Schaefer [...] [...] Why It’s Ridiculous To Argue About Ghost Blogging by Mark Schaefer [...]

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]]> By: Sourcing3 Buyer & Supplier Magazine - Top 40 Posts and Hot Topics of Inbound Marketing and Social Media http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-13433 Sourcing3 Buyer & Supplier Magazine - Top 40 Posts and Hot Topics of Inbound Marketing and Social Media Mon, 18 Apr 2011 02:31:08 +0000 http://businessesgrow.com/?p=3131#comment-13433 [...] Why it’s ridiculous to argue about ghost blogging- grow – Practical Marketing Solutions, June 22, 2010 It seems like “ghost blogging&# — the practice of penning posts for others –  is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch Joel. Philosophically I agree with them.  In a pure and perfect world executives should write their own copy. But practically speaking I don’t agree. Tweet This! [...] [...] Why it’s ridiculous to argue about ghost blogging- grow – Practical Marketing Solutions, June 22, 2010 It seems like “ghost blogging&# — the practice of penning posts for others –  is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch Joel. Philosophically I agree with them.  In a pure and perfect world executives should write their own copy. But practically speaking I don’t agree. Tweet This! [...]

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]]> By: JosephRatliff http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-11857 JosephRatliff Wed, 09 Mar 2011 16:13:00 +0000 http://businessesgrow.com/?p=3131#comment-11857 Shouldn't a CEO make the time to write their own blog posts? Perhaps they could identify that they will only be posting a certain number of times a month? If the CEO isn't writing a blog post...can it really be a CEO engaging the audience? And... I think this spawns a "bad" habit for CEO's... "Eh, I'll just hire a ghostwriter, and it'll be like I'm writing and using this social media thing." Shouldn’t a CEO make the time to write their own blog posts? Perhaps they could identify that they will only be posting a certain number of times a month?

If the CEO isn’t writing a blog post…can it really be a CEO engaging the audience?

And…

I think this spawns a “bad” habit for CEO’s… “Eh, I’ll just hire a ghostwriter, and it’ll be like I’m writing and using this social media thing.”

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]]> By: Trey Givens » Blog Archive » Does Authenticity Matter? http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-11747 Trey Givens » Blog Archive » Does Authenticity Matter? Tue, 08 Mar 2011 13:32:17 +0000 http://businessesgrow.com/?p=3131#comment-11747 [...] Here’s the background on this discussion: Joel wrote an article about The Death of Social Media in which he argues that ghost blogging/tweeting/facebooking whatever undermines the authenticity that people go to blogs and social media to find.  Shaefer responded with a post giving a pragmatic argument for Why it’s Ridiculous to Argue about Ghost Blogging. [...] [...] Here’s the background on this discussion: Joel wrote an article about The Death of Social Media in which he argues that ghost blogging/tweeting/facebooking whatever undermines the authenticity that people go to blogs and social media to find.  Shaefer responded with a post giving a pragmatic argument for Why it’s Ridiculous to Argue about Ghost Blogging. [...]

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]]> By: Ghost blogging « Social Media Ethics http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-11317 Ghost blogging « Social Media Ethics Thu, 24 Feb 2011 16:12:05 +0000 http://businessesgrow.com/?p=3131#comment-11317 [...] blogging (and ghost microblogging) whereas Mark W. Schaefer, author of the popular post “Why it’s ridiculous to argue about ghost blogging” plays devil’s advocate and argues for the corporate use of ghost blogging. To make the [...] [...] blogging (and ghost microblogging) whereas Mark W. Schaefer, author of the popular post “Why it’s ridiculous to argue about ghost blogging” plays devil’s advocate and argues for the corporate use of ghost blogging. To make the [...]

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]]> By: Shelly Lucas http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-7506 Shelly Lucas Fri, 12 Nov 2010 12:51:58 +0000 http://businessesgrow.com/?p=3131#comment-7506 Disclosure: I run corporate Twitter, Facebook, and LinkedIn accounts, but haven't blogged for business (even though I'd like to). So far, the door has been closed on ghostblogging--for many of the reasons mentioned in this thread of blog commentary. Disclosure: I run corporate Twitter, Facebook, and LinkedIn accounts, but haven’t blogged for business (even though I’d like to). So far, the door has been closed on ghostblogging–for many of the reasons mentioned in this thread of blog commentary.

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]]> By: Shelly Lucas http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-7504 Shelly Lucas Fri, 12 Nov 2010 12:14:01 +0000 http://businessesgrow.com/?p=3131#comment-7504 I heartily agree with your post, Mark. I've been a ghostwriter for years, and it's puzzling to me that corporate leaders suddenly have an issue with ghostwritten blogs. It's almost as if writers who have written behind the curtain for so long are now barred from the social forum (as a corporate voice) because their title isn't big enough to lend "authenticity" to blogged content. My skills (and imitative rhetoric) were good enough when I wrote speeches and byline articles for the CEO of Fortune 200 company; they're still good enough to write byline articles for executives. Now it feels like a completely different world. I heartily agree with your post, Mark. I’ve been a ghostwriter for years, and it’s puzzling to me that corporate leaders suddenly have an issue with ghostwritten blogs. It’s almost as if writers who have written behind the curtain for so long are now barred from the social forum (as a corporate voice) because their title isn’t big enough to lend “authenticity” to blogged content. My skills (and imitative rhetoric) were good enough when I wrote speeches and byline articles for the CEO of Fortune 200 company; they’re still good enough to write byline articles for executives. Now it feels like a completely different world.

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]]> By: Churbuck.com » Why it’s ridiculous to argue about ghost blogging »» Blogging best practices, corporate communications, ethics »» Schaefer Marketing Solutions: We Help Businesses {grow} http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-7067 Churbuck.com » Why it’s ridiculous to argue about ghost blogging »» Blogging best practices, corporate communications, ethics »» Schaefer Marketing Solutions: We Help Businesses {grow} Mon, 25 Oct 2010 16:53:44 +0000 http://businessesgrow.com/?p=3131#comment-7067 [...] via Why it’s ridiculous to argue about ghost blogging »» Blogging best practices, corporate communic.... [...] [...] via Why it’s ridiculous to argue about ghost blogging »» Blogging best practices, corporate communic…. [...]

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]]> By: Is a Blog Just a Container? | B2B Memes http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-6839 Is a Blog Just a Container? | B2B Memes Tue, 12 Oct 2010 22:31:45 +0000 http://businessesgrow.com/?p=3131#comment-6839 [...] If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice, you’ll have a more restrictive view of appropriate blog [...] [...] If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice, you’ll have a more restrictive view of appropriate blog [...]

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]]> By: Ghostwriting executive blogs: a fact of life or a big fat lie? | the big speakeasy http://www.businessesgrow.com/2010/06/22/why-its-ridiculous-to-argue-about-ghost-blogging/#comment-6614 Ghostwriting executive blogs: a fact of life or a big fat lie? | the big speakeasy Sun, 03 Oct 2010 14:21:39 +0000 http://businessesgrow.com/?p=3131#comment-6614 [...] with Mark Schaefer. The podcast was recorded in response to Mark’s post, ‘Why its ridiculous to argue about ghost blogging,’ where he takes the pragmatist’s view that ghost blogging is simply a reality in our [...] [...] with Mark Schaefer. The podcast was recorded in response to Mark’s post, ‘Why its ridiculous to argue about ghost blogging,’ where he takes the pragmatist’s view that ghost blogging is simply a reality in our [...]

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