Thoughts on firing my customer
Jul 2nd
I’ve had an emotional week. For the first time in my 28-year business career, I had to fire a customer.
This has been unprecedented. I’ve fired employees before of course. I’ve lost customers to competitors. I’ve rationalized customers through strategic renewal efforts … but I have never, ever simply given up on a client.
I know it was the right thing to do, because this client was sucking the lifeblood out of me to the point that it was dramatically affecting my work with OTHER customers. And after a year of realizing a negative financial return — yes, you read that right, NEGATIVE return — it was time to cut my losses and walk away.
Although I worked hard and acted honorably throughout this debacle, I still feel like a bit of a failure. Perhaps it’s similar to the remorse some folks feel when they look back at a divorce — was there anything I could have done differently? And how will it affect the kids (my projects)?
My career has been dedicated to delighting customers, not kicking them out the door, so this is new territory for me. Although I should feel energized now that the shackles are finally off, it seems like there’s a dent in a flawless track record. I guess any time you experience a new feeling like this it’s an opportunity to grow.
And that’s what this blog is all about, right?
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http://www.velocitypartners.co.uk Doug Kessler
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Mark W. Schaefer
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http://ericpratum.com Eric Pratum
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http://www.provenancedigital.com Stacey Hood
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http://hightalk.net George F. Snell III
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http://blog.nick-rice.com Nick Rice
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http://www.mltcreative.com Billy Mitchell
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http://www.stephendenny.com Stephen Denny
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http://www.allarminda.com Arminda
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http://mikecampbellcfo.com Mike Campbell
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http://soulati.com/blog Jayme Soulati
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http://www.twitter.com/suddenlyjamie Jamie Lee Wallace
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http://ithnk.com Sam Schuurman
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http://www.randygage.com/ Randy Gage
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Dan Levine
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http://www.jillianpjackson.com TheJillianSays
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http://marketingbrillo.blogspot.com Nancy Scott
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http://www.mointernational.com/ mointernational
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Jeremy Price
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http://www.techguerilla.com/ Matt Ridings – Techguerilla
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http://DempseyMarketing.com/journal/ Robert Dempsey
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http://DempseyMarketing.com/journal/ Robert Dempsey
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http://www.jaydesigns.net Janet Edkins









You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer

