“Think outside the office” video promotes new economy
Jul 10th
I’m a judge on the International Economic Development Council’s annual website competition this month and I’ll be featuring some of the amazing best practices I’m witnessing in some future posts.
I’ve been impressed with some of things Calgary, Canada has been doing for some time and I really love this new marketing angle they’ve developed for their city — positioning their community as place that enables the new economy by making it easy for people to work from home.
Although working from home isn’t a new concept, making it part of a city’s brand is … and I thought this upbeat video treatment gets the unique point across nicely. Calgary has done done also done a beautiful job with their “Live in Calgary” website.”







You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer








