Comments on: Can The Shirtless Old Spice Guy pull off a marketing miracle?

By: Hello, Marketers. Look at Your Ad Campaign, Now Back to Old Spice. | Nine Multimedia

Tue, 27 Jul 2010 23:49:57 +0000

[...] http://businessesgrow.com/2010/07/15/can-the-shirtless-old-spice-guy-pull-off-a-marketing-miracle/ [...]

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By: Mark

Mark — Wed, 21 Jul 2010 02:54:37 +0000

@John — Do you really think it will evaporate? I think they have a tiger by the tail and will keep driving it. Let’s meet back here in a couple of months and see! Thanks so much for the comment.

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By: John White

John White — Tue, 20 Jul 2010 21:12:02 +0000

>a half-naked black man flaunting his manliness to women under 40.

Don’t forget a similar, arguably less appealing campaign from the same brand: the Old Spice B.O. Buster series (http://www.youtube.com/user/OldSpice). It looks as though Old Spice tried this, thought better of it, then tried the Mustafa series.

>So what will happen next in this campaign?

It will evaporate shortly. This is social media.

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By: Mark

Mark — Tue, 20 Jul 2010 00:13:53 +0000

I checked it out. A nice story. Thanks Arminda!

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By: Arminda

Arminda — Mon, 19 Jul 2010 22:10:43 +0000

For anyone interested, NPR ran a story on the Old Spice guy campaign this afternoon during “All Things Considered.” They even interviewed Mustafa! Here’s the link:

http://www.npr.org/templates/story/story.php?storyId=128626805

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By: Social media careers go mainstream – Freesource Agent

Social media careers go mainstream – Freesource Agent — Mon, 19 Jul 2010 17:07:02 +0000

[...] week the Old Spice tweets and You Tube videos were a business news sensation. The week before that Facebook was on [...]

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By: Mark

Mark — Fri, 16 Jul 2010 20:05:22 +0000

@Steve — I’m sure there will be some amazing stats on this — but will they be available? One of the problems holding social media back is a lack of case studies, especially in B2B. Companies aren’t sharing … and why would they? If they paid for a campaign, why would they broadcast the results to competitors? Thanks for stopping by!

@Jenn – We’ll see where it goes from here! Thanks for the comment!

@Else — You rock! The numbers geeks (like me) are rejoicing! Thank you!!

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By: Elyse DeVries

Elyse DeVries — Fri, 16 Jul 2010 17:40:02 +0000

Hi Mark,

I love this campaign! And I too am a child of an Old Spice user.

I am not sure how it will drive sales, but the splash it is causing online is undeniable (did you see Alyssa Milano’s video response?)

My co-worker and I had a good time pulling together some data on the social responses the other day (one of the benefits of working for a marketing software company– I get to play around with this type of data).

We just did an update… So far Old Spice has seen:

- 5400% increase in Twitter followers since 1/1/2010
- YouTube subscribers up by 1000%
- 28,000 RT of the terms oldspice and old spice

If any of you data geeks would like to see the results you can find them here:
http://www.engagingtimes.com/2010/07/14/old-spice-takes-social-media-by-storm

@carrie, I’d like to see Old Spice give Axe the Axe. I certainly prefer the Old Spice advertising.

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By: Which nonprofit will have the first fundraising Old Spice Guy? | Grizzard Communications Group

Fri, 16 Jul 2010 14:52:39 +0000

[...] fish catch” without our friends knowing what we’re referring to? We simply have to make sure they are in the know, and that is the beauty of this campaign. So many people find it funny that they just have to share [...]

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By: Jenn Whinnem

Jenn Whinnem — Fri, 16 Jul 2010 14:32:26 +0000

Great analysis as always, Mark. I’d be surprised if the younger demographic didn’t respond to “hey chicks want me to smell like this.”

And, my first boyfriend wore Old Spice. Thankfully my dad didn’t!

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