Social web and new story-telling

Jul 23rd

Watch this video. It’s less than a minute long.

Would this story be told more effectively through

a traditional video of this couple?

a written story?

an audio podcast?

There is something about the way voice, type and movement make this a very effective way to tell a story. Did you hear the girl gasp at the 10 second mark? It was almost more dramatic imagining her face instead of seeing it. Like a book.

Maybe something to think about. Are there ways to mash-up these social media technologies to tell your story in a new way? I wish I had time to play around with these ideas!

http://throughanewlens.wordpress.com Joey Strawn

Mark, this has been something I’ve been noticing a lot of lately as well. There is a group that for the life of me I can’t remember what their name or webpage is (I’m sure someone else will know what I’m talking about though), but they take talks and presentations and do white-board drawings to go along with what’s being said. I’ve probably watched about 5-8 of them and am enthralled every time.

In one of my posts I talk about how people learn in different ways, but what if we could effectively combine those ways of message retention? Would we be able to improve the way our children/target audiences learn and express ideas?

I have no answer for that, but to get things started here’s a picture of a smiley-face.
http://www.lauraclick.com Laura Click

The clip was very well done. Where did you find it? I missed the gasp – I had to go back and turn up the volume to catch it.

Back to the point – as you’ve been saying for a while, the quality of content online is continuing to rise. People’s standards are getting higher and higher. When producing video content, quality matters.

That said, I need to work on developing video skills! I wonder if there’s any easy way to produce something like this…
http://www.freelancerant.com Johnny

The power in the animation and synchronization of the words not only draws in to read and listen but we can visualize the exact scene in our heads. Probably not the same effect if you only heard the audio or saw the actual video of the scene.

I guess the effect would be similar as if you heard or saw a charismatic person speaking. It has a quality that reels you in and keeps you at the edge of your seat.
Mark

@Joey — I know exactly what you;re talking about but also cannot remember the name. It is also an absolutely mesmerizing mash-up. When I saw it I should have thought about featuring it on {grow}. If I see ti again I will, or if anybody else has this link …
Mark

@Laura — Key point. We’re all going to have to get a little edgier on the entertainment side. Those who do will differentiate themselves and stand out. I’m trying to shake it up and be entertaining within the constraints of WordPress but I need to push myself too!

I believe I saw this on first on the Zen presentations blog? Thanks for commenting today!

@Johnny — You usually are the demanding video critic of the {grow} community so I’m glad i found one that you liked ; )

Glad to have you here today!
http://www.allarminda.com Arminda

I really appreciate what @Joey says about learning styles. During the month of July I taught four management training sessions on that very topic – and the real need we have to implement all three learning styles into our daily communication strategy. The only way to effectively communicate with others will be to first understand how you best receive information and then for you to understand how those with whom you communicate best receive their information and blend.

Thank you for another great thought-provoking post.
Mark

@Arminda — Agree with you and that is a very big idea. I guess people will naturally gravitate to the web content that best suits them but it does challenge us as marketers and content providers to to know our customers in this way. Fascinating opportunities. I wonder how you can leverage your teaching materials and knowledge in this area to apply to the social web Arminda?
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http://MikeCampbellCFO.com Mike Campbell

Have you seen what RSA Animation did to Dan Pink’s speech about his new book Drive? I saw the speech before I saw the video and I was amazed at how much animation added to the message. The animated video (http://www.youtube.com/watch?v=u6XAPnuFjJc&sns=em) has over 2 million views whereas the original video has less than a third of that.

We will be seeing a lot more of this. And to your point, it is a way for bigger companies to differentiate themselves because they have the time and resources to do this. I don’t even have time sit in front of a camera and share my thoughts.
Mark W Schaefer

@MIke — That’s the ONE Joey was talking about! Thanks Mike. If you guys have not seen this video, take a look at it. Very different. Personally I find it a little distracting from the message but it certainly holds your attention better than a talking head.
http://ithnk.com Sam Schuurman

Awesome point Mark, I too wish I had time to develop my video editing skills to play with this idea…I like this because it could have so easily been over done with overly dramatic imagery.

The spoken voice and text is just perfect.
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Mark

Thanks, Sam. I agree that the simplicity is very elegant and compelling.
http://spinsucks.com Gini Dietrich

I thought this was freaking brilliant – thanks for sharing it! I’m with everyone else…wanting to find the time to figure out how to do this.
http://ExtremelyAverage.com Brian Meeks

That was really well done. 90% of the time, I don’t watch videos on blogs, because 90% of them are horribly done. I rarely even click, but since Gini Dietrich said it was worth watching, I did, and I enjoyed it.

I still prefer the written word, and I doubt if most people could pull off something like this, but you did and it was a delight.
Mark

@Gini — My freaking pleasure.

@Brian — I usually just do whatever Gini tells me to do as well. I find that life is just so much easier that way. : )

Social web and new story-telling

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