Comments on: The clash of the social media know-nothings http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/ Marketing. Social Media. Humanity. Wed, 08 Feb 2012 11:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Harvey Gardner http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-18463 Harvey Gardner Thu, 28 Jul 2011 23:30:00 +0000 http://businessesgrow.com/?p=4568#comment-18463 Amen, Brother! Amen, Brother!

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]]> By: Sourcing3 Buyer & Supplier Magazine - Top 47 B2B Marketing Posts – Hot Topics Ning and Facebook – July 2010 http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-13428 Sourcing3 Buyer & Supplier Magazine - Top 47 B2B Marketing Posts – Hot Topics Ning and Facebook – July 2010 Mon, 18 Apr 2011 01:30:50 +0000 http://businessesgrow.com/?p=4568#comment-13428 [...] The clash of the social media know-nothings- grow – Practical Marketing Solutions, July 25, 2010 The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. billion. Every Cash flow. Maybe. [...] [...] The clash of the social media know-nothings- grow – Practical Marketing Solutions, July 25, 2010 The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. billion. Every Cash flow. Maybe. [...]

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]]> By: Planet Content » How to hire a social media ‘expert’ http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-11436 Planet Content » How to hire a social media ‘expert’ Mon, 28 Feb 2011 17:33:56 +0000 http://businessesgrow.com/?p=4568#comment-11436 [...] article raises interesting questions on who’s going to fill the many social media roles coming onto the [...] [...] article raises interesting questions on who’s going to fill the many social media roles coming onto the [...]

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]]> By: Liekem http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-10647 Liekem Mon, 07 Feb 2011 15:29:00 +0000 http://businessesgrow.com/?p=4568#comment-10647 Although I agree with your general sentiment, I cannot help but think about the opposite of social media know-nothings. Marketers that have no experience whatsoever in online media in my eyes would be very set in their ways of traditional marketing techniques. Can they really optimally use the power of online media when they have never been educated in Why it is that social media is considered powerful, and what are the possibilities of using it? I myself have a background in media studies, so am more familiar in the theoretical background of How and What of online media. Luckily I will have experienced marketeers working together with me to come up with a suiting social media strategy for the company I currently work for. However, as I was saying, is it not just as pointless to have a marketeer that has never set foot online to dive into the wild and wonderful world of social media? I did not mean to come across as negative in any way, it just irks me that somehow still social media is considered to be an easy little trick that can be learned in a couple of weeks, as long as you have the knowledge of how to construct a proper business strategy. ps: No, I dont call myself a 'social media marketer' by a long shot. ;) Although I agree with your general sentiment, I cannot help but think about the opposite of social media know-nothings. Marketers that have no experience whatsoever in online media in my eyes would be very set in their ways of traditional marketing techniques. Can they really optimally use the power of online media when they have never been educated in Why it is that social media is considered powerful, and what are the possibilities of using it?

I myself have a background in media studies, so am more familiar in the theoretical background of How and What of online media. Luckily I will have experienced marketeers working together with me to come up with a suiting social media strategy for the company I currently work for. However, as I was saying, is it not just as pointless to have a marketeer that has never set foot online to dive into the wild and wonderful world of social media?

I did not mean to come across as negative in any way, it just irks me that somehow still social media is considered to be an easy little trick that can be learned in a couple of weeks, as long as you have the knowledge of how to construct a proper business strategy.

ps: No, I dont call myself a ‘social media marketer’ by a long shot. ;)

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]]> By: Tweets that mention The clash of the social media know-nothings -- Topsy.com http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-9857 Tweets that mention The clash of the social media know-nothings -- Topsy.com Fri, 21 Jan 2011 22:07:05 +0000 http://businessesgrow.com/?p=4568#comment-9857 [...] This post was mentioned on Twitter by steveolenski, bill strawderman. bill strawderman said: To {grow} urges @markwschaefer entails mastering the basics - not following the mystics. Good share @brennermichael. …http://lnkd.in/fZ6Vt5 [...] [...] This post was mentioned on Twitter by steveolenski, bill strawderman. bill strawderman said: To {grow} urges @markwschaefer entails mastering the basics – not following the mystics. Good share @brennermichael. …http://lnkd.in/fZ6Vt5 [...]

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]]> By: Tim Parker http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-9838 Tim Parker Fri, 21 Jan 2011 15:28:00 +0000 http://businessesgrow.com/?p=4568#comment-9838 Amen. Amen.

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]]> By: Anonymous http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-9180 Anonymous Mon, 10 Jan 2011 12:34:00 +0000 http://businessesgrow.com/?p=4568#comment-9180 Amen! Great post that underscores the necessity of research, strategy and planning with any great marketing plan. Too often, folks shoot video with their phone, attach some hash tags and call it successful engagement if it gets retweeted. Amen! Great post that underscores the necessity of research, strategy and planning with any great marketing plan. Too often, folks shoot video with their phone, attach some hash tags and call it successful engagement if it gets retweeted.

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]]> By: The world of social media experts http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-6553 The world of social media experts Thu, 30 Sep 2010 15:19:43 +0000 http://businessesgrow.com/?p=4568#comment-6553 [...] have lowered the boom people marketing themselves as experts without the results to prove [...] [...] have lowered the boom people marketing themselves as experts without the results to prove [...]

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]]> By: Mark W. Schaefer http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-6552 Mark W. Schaefer Thu, 30 Sep 2010 15:15:23 +0000 http://businessesgrow.com/?p=4568#comment-6552 HA! Social Media Sainthood. Outstanding. HA! Social Media Sainthood. Outstanding.

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]]> By: Brandon http://www.businessesgrow.com/2010/07/25/the-clash-of-the-social-media-know-nothings/#comment-6547 Brandon Thu, 30 Sep 2010 05:16:23 +0000 http://businessesgrow.com/?p=4568#comment-6547 Amen. Wish I had read this when it came out, but it's timeless. Agree with you 100% Mark. When I remind my 10-year-old to brush his teeth and he tells me "I know, Dad." My playful response is "I'm glad you KNOW, but I'd rather you DO." True expertise, in my mind, comes from success...results...verifiable outcomes. Not merely knowledge -- and certainly not from self-proclaimed Social Media Sainthood. Amen. Wish I had read this when it came out, but it’s timeless. Agree with you 100% Mark.

When I remind my 10-year-old to brush his teeth and he tells me “I know, Dad.” My playful response is “I’m glad you KNOW, but I’d rather you DO.”

True expertise, in my mind, comes from success…results…verifiable outcomes. Not merely knowledge — and certainly not from self-proclaimed Social Media Sainthood.

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