Comments on: Twitter irrelevant? No, Advertising Age blew it

By: Why so much research about Twitter is flat-out wrong

Why so much research about Twitter is flat-out wrong — Sat, 21 Aug 2010 15:29:51 +0000

[...] it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brands. Bloggers gnaw endlessly on reports dismissing the marketing possibilities of micro-blogging, [...]

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By: Twitter Tips and Resources - Part 27 | Spotlight on Marketing

Twitter Tips and Resources - Part 27 | Spotlight on Marketing — Mon, 02 Aug 2010 06:46:25 +0000

[...] a dissenting view about the above article: “Twitter irrelevant? No, Advertising Age blew it” by Mark Schaefer [...]

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By: Mark

Mark — Thu, 29 Jul 2010 01:13:34 +0000

@Jlarranaga — Yeah, I didn’t want to bring that up but there WAS that little ol’ Old Spice blitz last week. Much of it was driven off of Twitter. I believe this might be your first comment here? Thank you!

@Shelly — Humbled as always when Shelly the Great comes by {grow}.

@Sharpie Susan — I had such a smile on my face when I saw you show up today. Keep rocking those pens! You are doing an amazing job. Still one of my favorite case studies!

@Linda — No worries. You are a GREAT thinker and I know when you comment it is going to be something really interesting. I’m glad you took the time to contribute today. Always a highlight.

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By: Linda Jackson

Linda Jackson — Wed, 28 Jul 2010 23:15:37 +0000

@Mark – I confess, I did not dive into the research as you did. Maybe AdAge does need to clarify their position.

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By: @sharpiesusan

@sharpiesusan — Wed, 28 Jul 2010 23:10:49 +0000

My Tweeps and I are pretty happy with our set up. I like them, and I think they pretty much like me. We talk Sharpie but we also talk some smack. Ad Age was right about one thing: Twitter is primarily for people. I just happen to be people attached to Sharpie.

Love you Mark Schaefer!

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By: Shelly Kramer

Shelly Kramer — Wed, 28 Jul 2010 22:21:18 +0000

Bravo! Morons.

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By: Jlarranaga

Jlarranaga — Wed, 28 Jul 2010 21:54:05 +0000

Mark, thanks for doing the deep dive into the research. Brands do matter on Twitter, just ask the Old Spice Guy!

http://priorityresults.com/blog/old-spice-combines-tv-twitter-and-youtube-efforts-to-boost-brand/

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By: Mark

Mark — Wed, 28 Jul 2010 21:41:57 +0000

@Linda — Thanks for the dissenting view. I know some of the comments on the original article share your view so I’m really glad you brought it up. I still believe the article mis-represented the research and the research was faulty to begin with. Just a double whammy of bad. Thank you very much for taking the time to be here today.

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By: Linda Jackson

Linda Jackson — Wed, 28 Jul 2010 21:25:34 +0000

Mark, I think you have misrepresented what @AdAge wrote. They specifically said “Brands are irrelevant” not “Twitter is irrelevant.” When I reread their article, after your review, I still felt the same as I did yesterday. I believe they are saying it doesn’t matter if you represent a big brand, new product, a personal service, what you are selling on Twitter is yourself and your ability to connect.

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By: Storytelling Business Social Media Marketing PR & Technology Curated Stories July 28, 2010

Wed, 28 Jul 2010 21:23:12 +0000

[...] Twitter irrelevant? No, Advertising Age blew it Published: July 27, 2010 Source: {grow} Now here is a headline that grabs the attention of any social media marketer: “Study: Most brands still irrelevant on Twitter.” Only problem is the headline, which appeared in the digital version of Advert… [...]

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