If your organization is debating the need for a social media policy, you might want to watch this 90-second news story from a Knoxville-area school district.
The news coverage is about a thread on the TV station’s Facebook page and a published comment regarding the suspension of a high school student. It’s a short case study, but one that brings to light key privacy issues and the implications when everybody becomes a publisher.
Facebook has become a way of life for many people who have become de-sensitized about what what they’re sharing. If you are representing a company or other institution in a public forum, what you are writing may be permanent, search-able, published material with legal consequences.
To be fair to both employees and employers, every organization should have a social media policy — even if there is no formal company social media initiative, as illustrated by this story!
You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.