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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he
I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and
I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one. The story starts with an
One possible answer:Â Â The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). Â I mean using social
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation.  That’s right. Mack made money from other
Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the
I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.”  My take on it may surprise you …
Dear Country of France, I’ve crawled around your country about a dozen times over the years and each visit has been filled with beauty, culture,
During my recent trip to France I had a chance to catch up with {grow} community regular and video blogger extraordinaire Michelle Chmielewski, who is
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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