What would you think about starting a high-end coffee business — in a location that had already housed a failed high-end coffee business — in the teeth of a recession?  Oh yeah … there’s a Starbucks down the street.

Sound like a recipe for disaster?  Well, it can be a sweet success if you have the marketing moxie of Brian Myers of Javerde Coffee, the subject of this video interview.

Brian talks about creating an “organic” relationship with customers, bootstrapping with social media, and eventual world domination.

If you’re eager to learn more about entrepreneurship, guerrilla marketing and creative business uses of social media for a start-up, you’ll love this short video clip!

P.S. Sure, they roast their own beans but I was there because they use ice cream to sweeten their coffee drinks.

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