Twitter strategy smack-down with Mitch Joel
Nov 21st
Blogger and business leader Mitch Joel and I have clashed on several occasions and most recently had an opportunity air our opposing views on Twitter strategies.
Mitch advocates a more elitist view of Twitter and when he published his post Being A Twitter Snob Is A Good Thing I had a very negative reaction. I followed with my own post Bringing Down The Twitter Snobs because I really think he was missing one of the biggest values of Twitter — the opportunity to give everybody a chance to interact and create value. So I dusted off my Mitch Joel sexy glare (above) and took him on.
Our podcast on this subject (as well as other interesting blog community strategies) just went live:
Six Pixels Of Separation – The Twist Image Podcast – Episode #229
Our previous engagement was over ghost blogging and can be found here: The Ghost Blogging Debate With Mark W. Schaefer.
I think you will really enjoy this discussion and as always, I’d love to hear your comments on the subject!









You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer


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