Overcoming blogging’s fear factor

I talk to a lot of bloggers. In fact I speak to some blogger somewhere almost every day … supporting, encouraging, listening, and helping where I can.

And I think I’ve determined the biggest hurdle that keeps people from ever beginning a blog.

It’s not a lack of ideas.

It’s not time.

It’s not writing ability.

It’s CONFIDENCE.

Fear of failure and criticism seems to be the most overwhelming reason why people don’t blog.  Having some trepidation about blogging is reasonable. After all, it’s kind of like public speaking in a way, isn’t it?  I think it is a pretty rare person who can put themselves out there in a public way and not have at least a little insecurity.

So what do we do about it?  Here are a few ideas that seem to be working …

Re-frame the fear. “Blogging” is a word associated with publishing and being in the spotlight. Let’s use a different word — “essay.”  Can you compose a 500-word essay on a topic that interests you once a month? In analog terms, 500 words is one page, double-spaced. That seems pretty easy, doesn’t it?  Well, let’s start there.  Set a goal to write one 500-word essay every month on a topic related to your passion or profession (or if you’re lucky, both!).

Now, let’s look at writing a second essay every month.  This one is based on something that you’ve read — a book, a newspaper article, a blog post. Write this 500-word essay on why you liked the article, what you learned from it, or how it impacted you.  Focusing on two essays a month … that seems achievable doesn’t it?

Focus on fun. Now, let’s address the fear factor directly.  If you’re thinking about blogging, you probably have some thought that you will enjoy it, right?  Well blogging IS fun. It’s an interesting challenge, a wonderful creative outlet, and an opportunity to join an amazing global community of bloggers.

So one way to get over the anxiety is to focus on the benefits to yourself, not the fear of criticism from unknown “others.”  Even if nobody reads the thing, many bloggers tell me they keep doing it just because it’s so enjoyable.  Focus on this opportunity to learn a fun skill that might open up some new doors.

Seek active support. When I started blogging there was a small group of people who were also just starting out and we encouraged each other along the way — Jayme Soulati, John Bottom, Steve Dodd and Gregg Morris, to name a few.  They would leave a comment now and then or tweet a post out just to keep me going. I’ll never forget — one time I was beginning to wonder if anybody was reading the posts I was writing and out of the blue I got this email from Dan Levine:

I appreciate what you’re doing — slowly and surely, thoughtfully and methodically, you’re helping shape the direction of this “new” medium. In a landscape filled with yes-people and a few too many sheep, your posts are making ripples that will eventually lead to new ideas and fresh approaches. I have no doubt.  So … thank you.

Let me tell you — that was a great confidence booster at a critical time for me. Blogging can be a lonely job.  Remember that on average, only 2% of your readers ever leave a comment. So take the time to build your support group of fellow beginners and encourage them by becoming active on their blogs.

Handling hate — I’ve received about 7,000 comments on {grow}. I take a lot of risks in this forum and would say I have only received two or three comments that were unprofessional pot-shots. That’s 0.04%.  Now I get plenty of criticism and dissent because I encourage that. But mean? No.

Expecting negativity is an unfounded fear. Bloggers, and those who read blogs, are generally an extremely nice and supportive bunch of folks. They may push you, they may disagree with you, but that is sign that they care about what you say. It’s recognition that you’ve had an impact and you’re making people think.  That can be a point of pride, not a source of fear.

Fear of failure — If you define success as attracting a thousand readers, or achieving professional recognition, or even becoming rich from your blog, well, you might fail. But there are lots of other personal and business benefits of blogging even if you have a small audience or you never get rich. And you’ll never achieve any of them if you don’t try.  What’s the worst that can happen if you “fail?” Probably not much.

You are unique and amazing in your own way. There are people who would benefit from hearing your stories and learning from your experiences.  Dive in. The water’s fine!

Join the conversation. What fears did you have when you started and how did you overcome them? What advice would you provide beginners?

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  • jacobvar

    Something that can help beginners is to be part of the conversation on blogs like yours. It may help shake off some of the fear when one plays a ‘supporting’ vs. a ‘leading’ role. If you think of it, some comments are more than a tweet but most are just a little less (very little) than a blog post.Infact, some of my blog posts are extended versions of the conversations I have had on blogs like yours.

    I have to mention that, Mark, you are one of the very few that go the extra mile with your advice and support, both on your blog as well as in private, for the beginners out there.You are REAL when many others only talk/blog about it.
    Thanks 🙂 for being a success at it.

  • markwschaefer

    @jacobvar Really good idea Jacob! Participating in blogs through comments can have many benefits, including ideas for new blog posts. Thanks for your kind words.

  • Interesting stuff, as usual, Mark but I think there’s a major difference between taking the blogging leap if you’re an independent consultant and a small-medium sized business. Within the framework of an organization it’s much harder to set goals, develop strategy, etc., and implement a blog without drowning in the discussion and opinions of a team. As a single blogger you only have that internal dialogue going on and can basically get started ASAP.

    My own interests lie in converting other B2Bs to embrace blogging and the benefits of regular B2B content creation – daring to put content out there on a very regular basis, if you like. Convincing managers to throw resources in the direction of blogging is very difficult, but independent consultants who don’t really have the budget for marketing are much more open to trying their hand at the blogosphere.

    Or ?

  • markwschaefer

    @jonbuscall Agree completely Jon. politics, resources and executive support are just a few of the issues in the corporate world. A different kind of fear maybe? Thanks for this key insight Jon!

  • SeanMcGinnis

    As a newbie who has started, stopped, started, stopped and started blogging again, I feel the point of this post acutely.

    Personally, my biggest issue wasn’t necessarily fear (but that certainly is AN issue). I needed to come to grips with the drive for perfection. I finally made the leap a few weeks back and have been posting regularly, even though my blog isn’t done yet. in some ways, I get that it will never necessarily be done – and that is part of my point. Jump in, and start posting. Learn from mistakes. Develop strategy (and design) along the way if necessary, but get to writing.

    I suppose some would say that my issue was a fear of imperfection, and I would gladly agree that maybe it was really just “fear”.

    Greta post mark. Love it!

  • This has helped me overcome blogging fear…

    Accepting uncertainty as the cornerstone to creativity; remembering that F E A R is Future Expectations Appear Real; and staying in the present moment 🙂

  • markwschaefer

    @SeanMcGinnis i think your are on the right course hear Sean. Drop me a note so I can see your blog and tune in. Thanks for taking the ime to comment”

  • markwschaefer

    @DrRae Well said, I like that. Thanks Dr. Rae!

  • bitstrategist

    Thanks for the post Mark…Good advice for people trying to overcome those blogging barriers.

    Aside from the fear of criticism, there is the another fear that in some ways can be more powerful for me: ambivalence. What if people are totally ambivalent about what you write? What if you get no feedback (either good or bad)? At some point, it starts to feel like you’re talking to yourself, even if you know some people are reading what you write. At least with criticism, you can try to process, respond, and grow. When left with silence, all you have is your own internal voice, which is often overly critical, and might tell you, “Why write? No one will notice if you don’t…”.

  • kale26

    I think you hit the nail on the head with the “Fear of Failure” section. Too many times I (we) set ourselves up for “failure” with the unrealistic goals/benchmarks by which we measure success. The number one misconception in my book is judging a blog by only it’s comments – especially a company blog. I’m curious where you’ve run across the statistic that “only 2% of your readers ever leave a comment.” I’ve heard something similar to this before but haven’t had much luck finding any research.

    I know you touched on it a bit here, but also curious to know what other measurements you use/suggest to measure the success of a blog. Visits, retweets, etc.

    And as always, thanks for the great encouragement!

  • skooloflife

    Mark,

    A very interesting and thought provking post. For me the biggest thing I’ve had to learn is separting myself from the criticism when people disagree with me. It’s important to realize that it’s not you people are attacking or disagreeing with, it’s your ideas. Sometimes it becomes hard to seperate the two. I recently had a post go viral and along with the positive came, plenty of negative. I could have chose not to publish the comments, but I didn’t.

    Active support is one of the smartest things anybody can do. In fact one of the patterns I’ve noticed among many estabilshed bloggers if the formation of “entourages.” You just naturally think of certain people together and not surprisingly many of them started at the same time. My good buddy David Crandall said “if you are intentional about relationships, you won’t have to worry about traffic.” I think there’s quite a bit of truth in that.

    Cheers,
    Srinivas

  • jacobvar

    @skooloflife Seeking active support is the main ‘takeaway’ I have from this post. If there are any beginner bloggers (year or less) who want to form a loose (for now) support group, like Mark mentions in this post…do get in touch with me.

  • Great post. i liked this line a lot:

    “focus on the benefits to yourself”

    I think this is one of the most underrated reasons to blog. The act of writing allows one to work through their thoughts on a subject in a way that thinking alone cannot. @Dannybrown has discussed the importance of blogging for yourself and not for others and I’m glad you made the same point.

    Fear is powerful, but not as powerful as overcoming it. Every post and every comment is an opportunity to face fear, learn, and grown.

  • markwschaefer

    @bitstrategist This is an important point. And while there are plenty of reasons to blog even if nobody reads it (some of them illustrated here: http://www.businessesgrow.com/2010/11/07/ten-reasons-to-blog-even-if-nobody-reads-it/)

    I would agree that, like you, I would get discouraged if nobody reads it. I guess it downs to your goals for the blog. I also don’t think that you can expect to “write it and they will come.” You need to put some effort into attracting attention, including surrounding yourself with likely readers on Twitter and participating in other blogs (as you are doing here!). Good luck on your efforts and hang in there!

  • markwschaefer

    @kale26 You know I don’t know where I got that statisitc but it seems to hold across every blogger I talk to. I think the rate might be slightly higher for {grow} but not much. Another stat that seems to hold up is that 85% of your visitors each day have never been there before. So much for “community” huh? Drop me a line if you ever run across research on this. It probably depends on a few things but among the bloggers that have a lot of traffic, this seems to be the case. Thanks! It means a lot to me that you took the time to comment!

  • markwschaefer

    @kale26 Sorry, I forgot to answer your other question abotu measurement. Here is my philosophy — if you are blogging for business reasons, you have to treat it like any other marketing tool, and that includes measurement. The question to ask is, “what behavior am I trying to influence?”

    Are you trying to fill seats, increase registrations, attract donors? Sell tickets, increase awareness, create a positive reputation? Once you figure that out, there are usually lot of measures available to help you know if you are moving the needle or not. That the nice thing about the Internet. There is so much data flying at you, you just have to figure out the right ones to choose. Hope that helps.

  • markwschaefer

    @jacobvar @skooloflife Here are a few marketing bloggers I know of who would be happy to support and give feedback — @lauraclick joey_strawn , nicolefletcher neicolec socialsteve soulati kristendaukas allarminda

    Just a few off the top of my head. I’m sure there are so many others out there who would be willing to help and support fellow new bloggers.

  • Best way to overcome that initial fear is to codify what you have to say. Nothing paralyzes that a blinking cursor and an empty page. That’s why I insist that all of my clients write headlines for their first 50 blog posts (more or less) before they ever write one word of body copy. Know what you’re blogging about, and for whom, and the rest is a matter of effort – and time.

  • KristenDaukas

    @markwschaefer @jacobvar @skooloflife @lauraclick joey_strawn nicolefletcher neicolec socialsteve soulati allarminda I would love it.. my biggest “issue” with getting Twin City SAMs blog written is coming up with what I consider “new” posts that haven’t been written ad naseum.I have such a great support system in other areas that I would welcome one in this forum greatly.

  • markwschaefer

    @skooloflife I like that quote a lot Srinivas, thanks for sharing it! I guess I am fortunate in that the people who hang out at this blog are true professionals who attasck problems and issues, not people. People disagree with me all the time but that’s OK — I certainly don’t have all the answers. I love hearing other points of view. The only time I really have to stiffen my back is if it starts getting personal which rarely happens.

    One problem I see is that each of my blog posts kind of unveils itself as the next chapter. They kind of flow I think based on what is going on with me, what I am interested in or the observations I am making that week. So they all fit together in a way. I often refer to past posts just as people would refer to past events in their life and maybe people get confused if they come in and haven;t been here before. Wonder if anybody else has that problem.

    I tend to write short posts and don’t explain a lot of background. My hunch is that people are not going to read long posts. Or long comments. Time to stop! : ) Thanks!

  • markwschaefer

    @JonHearty @Dannybrown Danny and I are usually philosophically aligned and I’m not surprised he has had this position too. I think if you just realx and be yourself, it will result in the wisdom and authenticity people appreciate. I’m glad you liked the post John. Thanks for taking the time to tell me!

  • Soulati

    I’ve written about this topic a ton, Mark, and am eager to help anyone jump faster through the hurdles I experienced to save a bit of sweat equity. Now that I’m running two blogs nine months old and two months old I find I’d rather be blogging than billable. What a calamity!

    Thanks for all you do; it’s so cool how I followed you out of the gate and am happy to watch you {grow} while I maintain a more under-the-radar positioning. Feels so much safer, eh?! LOL (Thx for the tip to stop by, too.)

  • markwschaefer

    @KristenDaukas You owuld be such an awesome person to partner with, as I know from personal experience! Thanks!

  • markwschaefer

    @JayBaer Superb point. This is one of those times I wish I had a “do over” so I could re-write the blog post. Thanks for the wisdom Jay!

  • markwschaefer

    @Soulati Has been great to see you thrive and have fun in the blogging world. You can tell that you certainly enjoy what you do. Thanks!

  • @markwschaefer@jacobvar
    Agree with Jacobvar – commenting can also be a bit scary (especially to a new blogger), so it helps that your responses always appear to be thoughtful . In addition to creating an environment that encourages interesting dialogue, this goes a long way towards building the confidence of your commenters.

  • markwschaefer

    @ladyjuliafish That’s great feedback. Thank you!

  • SocialSteve

    @KristenDaukas @markwschaefer @jacobvar @skooloflife @lauraclick joey_strawn nicolefletcher neicolec socialsteve soulati allarminda

    Anyone interested in talking about blogging – Be glad to help and connect. Contact info can be found on LinkedIn (Steven Goldner), Twitter (socialsteve), and/or blog (www.socialsteve.wordpress.com) With regards to KristenDaukas comment about addressing a new post while not speaking ad naseum – think about what happen in the past few days – that is always something new. Those that follow my readings probably know the “the flavor or perspective” I’ll bring to the table, but I think fresh, new scenarios maintain the interest.

    Best,
    Social Steve

    PS – I have not found a blogger as truly engaging (online and off) as Mark. If you can do 25% of what he does – you’ll be awesome.

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  • markwschaefer

    @SocialSteve Thanks for the nice words Steve. You guys should definitely hook up with him. Very smart blogger and experienced marketer!

  • KristenDaukas

    @markwschaefer {{{blushing}}} I was inspired to be great by greatness itself.

  • SeanMcGinnis

    @JayBaer Plotting out the first 50 blog titles is pure genius and something I had not thought about.

    As you would expect (and no doubt predict) that lack of clarity is taking its toll on my sanity.

    I want to have a place to blog about whatever strikes my fancy, without having to split the blog into 2 or 3 different blogs. Am I simply dreaming? Is that even possible, or am I bound for an existence filled with split personality moments – blogging on leadership and management on one blog, on the intersection of business and technoligy (including business models and the future state of ther web) on a second blog and creating a business gen machine on yet a third blog? Please tell me its possible, because I can’t even imagine the headache of trying to nurture three differen communities…. Thoughts?

  • @markwschaefer Appreciate your kind response Mark, thank you! @kate, let me know how this works for you 🙂

  • nicfletch

    I got over this because of you Mark! Now im blogging daily- on my work blog more than my personal one but hey..I love it and it really is because of you!

  • DagiCueppers

    @JonHearty I love what you said there, Jon: “Fear is powerful but not as powerful as overcoming it.” It’s one of those sentences that will stick with me and come up when I need to be brave. Thank you for that!

  • @DagiCueppers Thanks!!!

  • markwschaefer

    @SeanMcGinnis
    While I do think it’s important to be consistent on your blog (you don;t want to confuse your audience) I think the three subject you mention here hang pretty well together. Certainly I would read it.

    On this blog I don;t usually stray too far from social media but I also write humorous posts, analytical posts, articles on leadership and many different aspects of marketing and people seem to be OK with it., Keeps it interesting maybe? Write about what interests you and you won’t have to find your audience. Eventually they will find you.

  • markwschaefer

    @nicfletch Hey, see there — I had an impact on somebody! Hurray. That’s what blogging is all about. Connecting with folks and helping each other out. We’re all in this together. Thanks Nicole. Thou rocketh.

  • suddenlyjamie

    Great post, Mark … as always. 😉 Love the topic, too. As a bona fide blogging addict, I love getting other folks hooked on the medium. These are my three top tips for overcoming blogging “stage fright:”

    1. Think of your blog as a gift: Lots of people get anxious because they feel like they’re pushing their blog on people … they get that whole used car salesman vibe going when they promote their posts. I got over that by realizing two things. First those people are not “My People,” so their opinion doesn’t matter. Second, I stopped putting the value of my blog down and started thinking of it as a way for me to give people something they actually want.

    2. Write what you knw (or, admit you don’t): When I was young and knew nothing, I worked at a company that developed high-end loyalty programs. I routinely got severe anxiety attacks before each client presentation. Eventually, I figured out that my fear wasn’t about being in front of the client, but about having to present a smoke-and-mirrors pitch. Solution: ditch the smoke and mirrors. Avoid blogging about topics that are over your head. When you do decide to broach a subject in which you are not quite an expert, say so – be honest. Express your opinion based on what you do know and let others chime in with their thoughts based on their experience.

    3. Be yourself: Finally – the no-brainer: be you. Mark – you’re an absolute inspiration in this department and one of the few bloggers I know of who is actually a Real Person and not a persona of a real person. Your identity and personality are two of the most important assets your blog has – and they are the easiest to protect since you’re the only “you” out there. Study and admire others, but always be yourself. The world doesn’t need another so-and-so … it just needs the best of you.

  • suddenlyjamie

    Hey, Jon! I face that same challenge with some of my B2B clients – the first hurdle being acceptance of the medium and the second being convincing them that developing a conversational voice (vs. tons of marketingese gobbledy-gook) is critical to their success with real human beings.

    One of the things that’s particularly frustrating is that you can’t easily and quickly run a “test blog” to prove its worth. It’s not like an ad hoc campaign – it takes time and resources to develop and nurture. This up-front investment makes it too easy for the powers that be to shut it down before it even gets off thr ground.

    If you have any persuation tactics that have worked for you, I’d love to hear them. Do you start with the blog recc, or begin with some other content mktg tactic and then work your wa up to the blog?

  • markwschaefer

    @suddenlyjamie Amazing, amazing comment Jamie. Nothing I can add to that but to thank you so very much for sharing this wisdom with the community.

  • ginidietrich

    One thing I did in the beginning to encourage comments was email people to thank them for stopping by. I’ve always been of the belief that if scratch someone’s back, they’ll do it in return (and I love to have my back scratched – especially right below my left shoulder blade). So I emailed real thank yous (some people automate them). And people were SUPER appreciative. And they kept commenting. I had to stop that practice, but it really helped build my confidence early on.

  • JennaTest

    @ginidietrich I think replying to comments has the same effect. It shows that you appreciate the commenter sharing their thoughts. And of course with systems like Livefyre, they’ll get that email when you reply 🙂 I think commenters also enjoy seeing the praise on a public page.

  • @ginidietrich I think replying to comments has the same effect. It shows that you appreciate the commenter sharing their thoughts. And of course with systems like Livefyre, they’ll get that email when you reply 🙂 I think commenters also enjoy seeing the praise on a public page.

  • ginidietrich

    @jennalanger Yes, totally! I did both – commented to them on the blog and sent them an email. Plus, waaaaay back then we didn’t have Livefyre.

  • suddenlyjamie

    @markwschaefer Truly my pleasure, Mark. Thanks for starting the conversation! 🙂

  • markwschaefer

    @suddenlyjamie

  • markwschaefer

    @ginidietrich

  • markwschaefer

    @ginidietrich I can do you one better. When I was starting ou9t, I actually sent hand-written thank you notes to some bloggers who tweeted me out. Kind of seems like overkill today but that’s just the way I was raised I guess. Never miss an opportunity to thank somebody. PS That also might the ultimate way to cut throught the clutter : )

    Thank you Gini!

  • ginidietrich

    @markwschaefer DAMN YOU! Why do you always have to one-up me?!

  • markwschaefer

    @ginidietrich it is what I live for. : )

  • GLynette

    @SeanMcGinnis @JayBaer I had a completely inpulsive response to this — which is sometimes accurate and sometimes hooey — but it was, “That’s what tagging is for!”

    I do see a need for blogs to be held together by some coherent theme, but that theme might be broad enough to encapsulate all of those concepts. You are certainly going to have crossover there — if you are discussing business generation, won’t technology and managment and leadership come up at some point? If they won’t, I’m not sure what kind of business generation you’d be doing.

    And, Mark, it almost goes without saying that your post is right on the money. And, historically, anything your original writing might skip, your brilliant commenters manage to cover in spades. Doesn’t that make this a learning community? Oh wait, a social media learning community? 🙂

  • markwschaefer

    @GLynette @SeanMcGinnis @JayBaer Well said and good advice. This is definitely a learning community. I go to school every day. Except when i have to play hookey and actually do some work : )

  • FrankDickinson

    Thanks so much for this Mark. Talk about coming at a needed time.

    Like you say, blogging can definitely be a lonely enterprise. It doesn’t matter if you are a seasoned blogger or just starting out – sometimes you just need a boost. A pat on the back. A little instruction. A friend who cares.

    This post included all of that for me.

    Well done my friend – thank you!

  • markwschaefer

    @FrankDickinson And that comment came at the right time for me! The universe is working today. Much appreciated Frank!

  • FrankDickinson

    @markwschaefer Amazing how that happens – gotta love the wisdom of the Universe!

  • FrankDickinson

    @ginidietrich as a recipient of one of those email – I know I was sold straight away!

  • ginidietrich

    @FrankDickinson OK. I have to know. Have you received a handwritten note from @markwschaefer ???

  • FrankDickinson

    @ginidietrich @markwschaefer No, but he did write an amazing guest post for me!

    Speaking of blog posts – I have one word for you ->Evernote 🙂

  • newbizblogger

    @FrankDickinson@markwschaefer
    Hi Mark, I just saw Frank tweet this out. I believe he said this was ‘one of the best posts he read about bloggin’…sorry, paraphrasing here Frank. 😉

    Anyway, I have to say I agree 100%! Awesome post and it really struck a cord with me; don’t get that too often.

    Your suggestion on creating an “essay” as oppose to a “blog” was brilliant. I can’t tell you how just changing that one word switches the whole conversation. It all of a sudden went from being about me and what I thought others would think about my content, to just allowing myself to be 100% fully self expressed and non-judgemental.

    Truly awesome…thank you!!

  • ginidietrich

    @FrankDickinson Dammit. Fine. I’ll start it right now.

  • FrankDickinson

    @ginidietrich YES! I’ll notify @DannyBrown immediately 🙂

  • FrankDickinson

    @newbizblogger @markwschaefer Glad you found this Michele!

  • markwschaefer

    @newbizblogger You seriously made my week with that comment Michele. Think I will keep that one : )

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  • charlotteclark

    Hi @markwschaefer great post again!

    When I started blogging it was for my journalism class and I felt really inspired by my tutor who told me that my blogging was better than my other writing. Then I had a break when I started working full-time and tried to rebrand my blog and make it about a topic that was difficult to write about. I felt the fear and it took me until my latest job to get over it. My new work affords me lots of great opportunities to write about my passions so I came up with some ground rules to help me write:

    -Write about things I enjoy reading about and doing.
    -Write when I want but try to do one piece a week.
    -My posts don’t have to be long or deep.
    -Write in a variety of styles, long-form, bullet-pointed and diagrams.
    -Start with a basic blog and make small changes slowly, note how people respond to each one.
    -Never panic about the response to a piece, I’m writing for myself.
    -Write well but don’t make punctuation and grammar stop my flow.
    -Talk to other bloggers and take the time to comment on their work 😉 (joined the #LDNblogclub)

    Charlotte

    If anyone wants to chat you can find me at http://charlotteclark.wordpress.com and @charlotteclark.

  • markwschaefer

    @charlotteclark Awesome list Charlotte. I think we are definitely coming form the same place! And thanks for sharing your blog — I’m your newest subscriber!

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