Has social media stalled? Literally.
Jan 7th
My daughter Lauren has made several popular blog appearances before here on {grow} including one of the top posts of 2010: “Snooping on Facebook: Not just for stalkers any more.”
So when she said wanted to contribute one of her own blog posts on the origins of social media I jumped at the chance. Little did I realize that while away at college she has acquired quite a “potty mouth” …
For months I have heard lectures, read blogs, and attended seminars about the transformational impact of social media. But something seemed so familiar … as if I’ve witnessed this type of social community before.
And then I realized.
While the term “social media” might have been coined with the rise of Facebook, Twitter, and blogs, these sites are mere copies of the original collaborative social networking — the bathroom stall.
Since the invention of the stall, urination stations have been popular among angst-ridden teenagers, vengeful girlfriends, and drunk guys for excreting news. While they might not realize their remarks are more than a mild case of crapper vandalism, they are actually contributing to a forum comparable to the modern social media we know today:
Wall Posts: Well … they are literally posting on walls, aren’t they? Examples might include a poem, current events commentary, or remarks towards the community such as “Happy Birthday Brittany!” or “Brittany is a bitch.”
Tags: See Wall Posts. For example “Brittany” is tagged in this wall post and will hereby be referred to as Brittany.
Comments: When conversation is started on a Wall Post, members of the community frequently add their own comments.
A recent comment stream:
Happy Birthday Brittany!
1 day closer to death
luv u 4 eva Britt
It’s my birthday 2!!!
Product reviews: The idea for public reviews did not start with Yelp. “For a good time, call Stacy.” ‘Nuff said.
News Feed: Sharing news … like this:
So the next time someone gets on their high horse about how social media is flushing away traditional media, just remember — this is really just a variation on a very old theme.
And don’t forget — knife storms today.
Lauren Schaefer is a senior studying PR and marketing at Indiana University. She is seeking employment opportunities in marketing and event planning ; ) Follow her on Twitter @leschaef











You’re in marketing for one reason: Grow.
Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here.
-Mark Schaefer


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