Case Study: How Twitter Saved My Business

I loathe business networking.

The Chamber of Commerce meetings. Networking “speed dating.”  Trade shows.  Business Networking International.

But when I started my own business, this seemed to be the only alternative.  My last “corporate job” was global in nature. For years I had been leading teams in China, Russia, Brazil, Australia — almost every corner of the world — and really had no significant business connections — no business leads — in my own region of the country!  So I had to get out and press the flesh.

I dutifully began the circuit of lunch and breakfast meetings, hoping beyond hope that a connection would lead to a connection and conversations would turn into customers.  It was an endless loop of meeting the same insurance salespeople, bug exterminators and realtors over and over again.

The end of networking as I know it!

Then came the moment that made me realize I HAD to find another way. I attended a local networking meeting called “TNT.” I can’t remember what it stood for, but I’m pretty sure the middle word was “Networking!”  At the beginning of the meeting, everybody stood up and said something nice about their business. At the end of each uplifting description, the whole room yelled “BOOM!”  TNT — get it?  I didn’t know it was coming and after that first BOOM somebody had to peel me off the ceiling.

This just wasn’t for me. And it wasn’t working anyway.  Sure, I met lots of nice people, but they were all trying to sell something to ME, too.  I acquired a few small local customers but they were unprepared to think and work on the strategic level I enjoyed.  They needed yard signs, not company strategies. If I stuck with it, I could have made a living, but I needed to paint on a much bigger canvas.

Luckily for me, this era of my life coincided with the dawn of Twitter.  I hated it at first.  The first tweet I ever received was “it’s 4 a.m.” confirming that indeed, this really was the stupidest thing mankind had ever dreamed up.

But to be a consultant and teacher, I had to stick with it and try to understand what all the buzz was about.  Twitter is deceivingly simple, but it took me 4-6 months to understand it … and I continue to learn every day.

The Twitter revolution

I enjoyed the fascinating people, humor, and intelligence that surrounded me once I got in the Twitter groove.  And I didn’t realize it at the time, but I had stumbled upon the greatest business networking opportunity in the history of mankind.  I was connecting with extraordinary people who would have been impossible to know just a few years earlier.  Many connections became friendships. The friendships went offline into phone calls and meetings.  The synergies seemed to multiply day by day and soon I was collaborating on projects, hiring Twitter connections for freelance work, and helping others find employment.

And best of all, I could do it from the comfort of my own home without the “BOOM.”  In my pajamas. Or even less!  And … it was FUN.

As the enormous benefits of Twitter networking accumulated, I stopped the time-consuming and expensive local meetings completely. Today, I have a thriving international business built almost entirely through social networking. My three largest customers and five most important collaborators all came to me via Twitter.

A lot of people get overwhelmed by the amount of time you can devote to social networking. Well, have you ever compared this to the time involved in REAL LIFE networking? In just the amount of time I was spending in my car I could write blog posts for a week or network on Twitter for a month!

I’ve been passionate about teaching others how to capture this social media mindset and transform it into business benefits, too.  And yet, there is only so much I can do in a 45 minute webinar, a lunch meeting, or even a phone call.  In my next blog post, I’m going to let you know what I did about it.  If you’re tired of the network meeting limbo dancing and are looking for a way to take social networking to a new level, help is on the way.  Stay tuned!

How has Twitter changed YOUR life?  Share your best story!  Or, are you still struggling like I did for so many months?

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  • Mark, I love this post. I’m an introvert. I don’t like selling (or being sold to). I went to my first Business After Hours and felt like an ape that had escaped from the zoo – I couldn’t get into the high-pressure (BOOM) spirit. Plus, most of the people there looked at me cock-eyed when I said I was into using social media for business!

    Twitter has been a much more natural fit for me. I can get to know people first which makes me much more comfortable. When I try to convince friends to use Twitter professionally, I always explain how amazing it’s been to “meet” people I otherwise would never get a chance to talk to, let alone trade jokes with or learn from.

    Glad you joined Twitter, Mark!

  • Mark-

    Nice post. So many people are experiencing the same issues with traditional networking. Twitter has certainly been success for spreading the word about what we do however I would point out that it’s hard to truly know what or who you are getting on the other end, particularly since body language (which is said to be 80% of communication) is left out.

    Speed networking, BNI, and their knockoffs fill a purpose. Structured networking is great for people who need that structure in order to be able to handle networking interactions. Not everyone can walk into a room of strangers and be comfortable striking up meaningful conversation.

    While many of the organizations you mentioned do tend to be full of junior level professionals it is important to remember the principal that you never know who someone knows. That 25th insurance salesperson could lead you to your next million dollar client.

    A lot of what you wrote ties into the exact reason I created GoGrabLunch.com. Of course all networking activities need to be measured in terms of quality over quantity.

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  • But is Twitter helping you earn business clients from a local basis or more geographically spread out? Unless you live in a large city, you won’t find less than 100 or so active Twitter users in your community which may be a lot but not necessarily all your ideal client.

    I’m curious about the geographical element for you.

  • I have spoken at several shows in the past few years. I do it for two reasons: 1) I love to do it. I love to tell stories and engage people. 2) I hope to drum up a little business.

    Here’s the thing: Since I started using Twitter (Jan ’09), I have drummed up MORE business from Twitter than all the shows I have spoken at combined.

    I think there are a copule of factors here: First, I think that many attendees treat trade shows as places they have paid to attend to get best practices – that may be the case. But many of them don’t know that a lot of these shows do not pay the speakers. There is sometimes an unwritten assumption that by giving a speaker the stage, he or she has access to a crowd of potential clients. The problem? Most of the people aren’t, and don’t plan to be, clients. They came to learn, not find a consultant. The second factor is that Twitter is much less structured in the sense of engagement. When you tweet and connect, the connections are two way – they have to be (unlike a talk where it’s one-way until the end…)

    Strange, but Twitter has always been a better place for connections and business since I have started.

  • Is this where I interject that it was Twitter that brought me to you?? That’s one of my fave stories 🙂 It has led me down a path of meeting some amazing people – a lot of strong, like minded women. So many in fact that I decided to form our own little band (Broads Who Tweet – #BWT) so that we could get together IRL and our first “conference” is next month. I’m sure there will be a BOOM shouted at some point but I highly doubt it will be in the same context 😉 .

    I personally agree 100% with the Chamber, BNI, etc impression. It’s a great service to many but it’s not what fits MY business model right now. I agree with Ari.. it is SO difficult to find strong LOCAL users that one can only branch out for more outside the area.

    Great post, friend!

  • You nicely sum up everything that’s icky about a certain kind of in-person networking. I can’t do it either. BOOM indeed.

    Makes me think of a women’s networking group I wanted to join–until I discovered that only one person in each “category” was welcome and that we had to try to sell ourselves into the group. Made me think of the sorority scene in college (which I deliberately avoided).

    Just followed you on Twitter and realized we both live in Knoxville.

    I’m looking forward to learning more about your work.

  • A big BOOM back atcha Jenn!

  • GoGrabLunch is an awesome concept that everyone should look into, especially if the networking scene falls flat. I am much more comfortable with meaningful face-to-face conversations versus talking to somebody who is looking over your shoulder for a better contact to grab. I love your concept! Thanks Jonathan!

  • As I mentioned in the article, my business is global. As a marketing consultant, I can work just about anywhere so this was an amazing opportunity to re-create my business. Certainly the opportunities are more limited if your business is limited to a small geographic area. However, something I have noticed — and would welcome other observations — is that the Twitter community in any city is fanatically loyal, especially if you work to turn those online relationships into offline through lunches or Tweet-ups. The experience of many I know would demonstrate that the deep and loyal connections are happening on Twitter even on a local level.

    Thanks for the excellent question Ari!

  • Powerful validation Paul! Thank you for this insight and observation.

  • Yes, you and I are certainly a case study, Kristen. And I think we also represent the marketing concept of connecting on Twitter: You Just Never Know!!! : )

    Thanks!

  • You live near me? Awesome! Look forward to meeting you soon. See how this stuff works : )

    Welcome to the blog community Mary!

  • Oh Mark, you always know just what to say,

    I agree, I’m becoming to loathe local networking as well. It truly is the same Realtor(s), Insurance People, and in our area – Book keepers (I don’t really know why)

    Admittedly this post comes at a very appropriate time. Currently, local networking is “ok” and getting myself, and the business enough work to “survive” but much like yourself, most people I meet would like to hire us for one hour to explain Facebook, vs. hiring to develop a comprehensive community engagement strategy (although, I guess that’s better then signs)

    I echo what you in your post – I’ve been able to connect with people (like YOU) via Twitter, that really, I should not be connected to. It’s an amazing tool, and one that is so simple, most people overlook it.

    One thing is when Twitter is used in combination with other efforts – I was reading a few comments about people shifting from XYZ to Twitter, and I ask – Why not both? Yes you need to give up something, but I’ve started to use it in a way to stay connected with people after I’ve given a presentation. I my mind it’s the best of both worlds – I get paid to speak, and meet some amazing people in person. Then we continue the chat online, (which attracts more people), and I get to build the business…

    Excellent post, and I’m looking forward to tomorrow’s post

    Josh

  • Mark,

    Great post as always. I look forward to your posts. Twitter for me just makes a ton of sense. I am outgoing by nature, so it only took me about a month to really get my feet wet. I have a hard time understanding why businesses would not embrace this, it is one of the best ways to stay in contact with current clients, and find new ones.

    Now I am helping start a business, and need to man the corporate Twitter as well. That is a little more challenging because I have to have a little less of my personality in there. I don’t think my bosses want me to use our company Twitter to announce how great Mick Jagger was at the Grammys last night!

    My personal Twitter I can be myself and have been able to “meet” some really wonderful people. Every day on Twitter I learn something new, and we have watched how social media has transformed Egypt. It is incredible to watch, don’t you think?

  • “or even less.” Yes… BOOM indeed

  • I’m with Ari on this- unless you have service or product that are regional or broader in nature, Twitter or anything else online is probably not going to help much. All about the audience, market, or customers.
    I know my area is a wasteland online and can imagine there are many more deserts out there than oases…

  • Anonymous

    As someone who is just beginning to use Twitter (after circling cagily around it for, hmm, years) I’m really encouraged to see this post.

    But I have a question for you: do you think this same kind of success translates into a business that is not as directly related to Social Media marketing? In other words, don’t people who blog about blogging and tweet about tweeting have the wind in their sails (no pun intended) when it comes to building a business network through social media?

    To take an extreme example – if you sold shoes, could you get the same benefit from Twitter? OK, I’m posing that as a rhetorical questions because there is the great social media success story called Zappos.com.

    But my point is there must be some more specific guidelines that we all must follow if we are to make Twitter usage work well in any business. I think people have identified pretty clearly how to make blogs work well – be authentic, be regular, use pictures, etc. Do we have these kinds of ‘Golden Rules’ for Twitter?

    At this point I only have questions:
    What defines a good ending to a Twitter conversation, given its continual, real time nature? How do you avoid uttering ‘one-too-many-tweet-replies’ to someone who is essentially a stranger and may not like that last thing you said? (Yeah, I’ve done that, sorry strangers.)
    Is it OK to re-tweet yourself or is that crass?
    If it’s crass, then how do you reach ‘everyone’ you want to reach, given that half of them are asleep at any given time and 99.9999999% of them are looking away when your stellar tweet dripped down the screen?
    If you use auto-tweeting services, are you in league with the Devil?
    Is there such a thing as Twitter anxiety, or even Twitter addiction, characterized by an excessive need to be re-tweeted or even just followed? (tongue half in cheek)

    Questions like this look like fallen trees on the road for new Twitterers like me.

    Michael Keara
    http://www.tuag.ca

  • It took me awhile to go cold turkey from the local meetings but it was liberating when i finally did. Improved my personal productivity immensely!

    Thanks for the kind words, Josh!

  • Nancy, in terms of the corporate Twitter thing. Tomorrow’s post will help you a lot. It ghets down to — is the company “doing” social or “being” social? Big difference. Also big difference in effectiveness. You have to look at the company culture and figure out what they can handle. Most people miss that. Thanks for the comment and yes, Mick was great!!

  • I’m glad somebody caught that. I’m a rebel, what can I say? Naked Tweeting. Probably breaking a law in Singapore.

  • You’re welcome – have an extremely productive day

    Josh

  • Here’s the Golden Rule for Twitter — Are you in a business that can benefit from personal networking at a live meeting? If the answer is yes, than Twitter is probably for you. So if your job is only selling wheels to The Ford Motor company, it might not help your sales much (but of course there are many other business benefits of Twitter like personal development — don;t forget those!). If you network at the local chamber or at the club, it’s likely you can network on Twitter too. Twitter is networking on steroids.

    As for your other questions, they will be answered in tomorrow’s post!

    Thanks!

  • Agree. You have to go where your customers are … or perhaps, where they are going.

  • A friend of mine says home consulting business is AKA ‘Men Without Pants’ . Presumably it’s a gender biased reference to the ’80s pop band – but paints a vivid picture.

    Personally, shoes are the issue. Can’t think with shoes on. 🙂

  • Hi Mark,
    I can’t say Twitter has changed my life yet – I’m still getting the hang of it, but I do love how supportive and polite the community is on Twitter. The #FF is one example and the sharing and retweating another. It’s a whole new world out there (especially to a new blogger). I’m still just watching and learning.
    My only challenge, as you mentioned, is finding enough time to spend there! I like your comparison to time spent there vrs time spent in traffic! I’d never thought of that. Thanks for this post.
    Lori

  • You work in your pajamas – yikes! I guess that takes Skype video calls out of the equation… eh?

    Haha – my experience has been much the same Mark. I’ve made excellent connections in just the last couple of years working right from my beach in Costa Rica.

    I’m lucky to have several long term business relationships that keep me busy building value in businesses, however, it’s the new connections and relationships that broaden your reach and present many additional opportunities to create value and help others.

    Business is increasingly being done globally, or at least beyond borders and Twitter is a great place to connect and build meaningful relationships outside your current footprint. That can be true for local, regional and national expansion as well. It’s just a valuable tool if you have the people skills to develop relationships.

    Happy Valentines Day Mark : )

  • Lori, I’m so glad to have you in the community. I’ve noticed you hanging out here and am glad you jumped in!! Thank you!

  • Great case in point. I MUST join you and Srini on the beach soon! Thanks for the great comment!

  • Mark, I find myself coming here lately and relating to almost all your posts (and if I can’t relate, I usually learn or laugh)! So, it should come as no surprise that I have a similar story as you.

    When my husband I and decided to cut the ties from his old employer and build this thing full-time, we joined the local Chamber of Commerce and tried other networking groups. I spent week after week attending after hours “mixers”, getting frustrated that it was the same people each week having drinks with no real interest in taking their business to the next level. They were content to be getting by doing what they were doing, and hey if you wanted to become their next customer great, but they weren’t looking to expand or move forward with technology.

    Sure, I had amassed quite the impressive stack of business cards, from a variety of local firms, but after a year of weekly Chamber mixers, we evaluated those cards, we asked ourselves, are any of these a viable potential new client? The answer was a clear no.

    At that time we had been spending some time dabbling in social media. So being a technology firm, we decided to embrace it and put our networking efforts there. Over a year later, we have many strong prospects, we can say we made so great connections, both personal and professional as well as gained many new clients! What we also got out of it was a place to learn from others as well, people like you for example, Mark! I find social networking to be an enjoyable give and take, there is so much out there to learn, so many great people and firms. The opportunities are endless!

  • Mark,

    As always, excellent post. So here’s my struggle … suppose you don’t need the reach of a national or international market? Suppose yours is a local community business that provides a service to folks within a 25 or 50 mile radius. I still can’t figure out the value of Twitter for these businesses. I know this is a very loaded question with lots of layers … but do you see challenge? As a consultant, you can go anywhere. If you’re a local brick and mortar service business within a particular community, how best to use Twitter? (I know … I should read your new book!)

    Dan

  • Kenny Rose

    Mark. Absolutely get your feelings about Twitter. What an invention. I want to Hug team twitter. No where could you meet some many intelligent and thoughtful people in one place. I joined Twitter for my business. I had a one sided perspective though. I did not really understand it. I thought it was an opportunity to promote my business but it is so much more. It is a place to share, engage to be appreciated and be part of a supportive community. I will be honest. I am in a quandary. I do not like to network either. I am reserved and private. But twitter has changed me. It has made me whole again. The one thing I do not want to do is to let people down. So I am finding the strength to push forward and to build something of value. To help and grow, create and nurture. If that helps my business great but if not I will not feel like I have lost anything. I will have gained so much more from just being in this space. I am truly grateful. Great Post.

  • Eden Dearing

    I got really involved in Twitter while I was on exchange in France. I was due to start my last co-op work term as soon as I got back in January, and I didn’t want to be one of the people scrambling to find a job over the Christmas break.

    I ended up landing a job as a Social Media and Community Coordinator at UsedEverywhere.com while I was still abroad (thanks in part to the magic of Skype interviews), and Twitter is a huge part of what I do at Used.

    It’s a great position and I have the opportunity to learn so much about Social Media, Marketing, and Business in general. It baffles me how many of my classmates (I’m an Entrepreneurship student at Gustavson – UVic) don’t have Twitter; I had no idea that I could learn so much and connect with so many people when I joined, but it was the smartest thing I’ve done since applying to BCom.

  • Jennifer this is a wonderful and inspirational comment! Thank you, and thank you for being part of this community!

  • Hi Mark;

    I can’t stand conferences where the speaker gets the audience to shout some Tony Robbins like phrase and asks the audience to smile or clap or exclaim “Hell Yah” (or “Boom!”) as a measure of their excitement for the fodder being fed to them.

    I also don’t like ‘official’ networking meetings where there is an agenda, a mandate or a score card to ‘provide leads’.

    Twitter, as you demonstrate in this post, allows you to steer your own ship and to provide leads for others organically, meaningfully and truthfully without the need for rote responses and painted on smiles.

    Twitter continues to provide tangible examples of positive ROI, positive CRM, positive lead generation and brand building for me and my sphere of influence. I’ve been compiling screen shots, and there are so many examples I’m going to have to pare down the list when I create my conference presentation!

    So kudos to you and your Twitter successes, your absolute refusal to participate in insincere networking. I’m with you 100%. In fact, for those who’d like to link through my profile link here, I’ve written a post just today: Why Your Business Needs to be on Twitter.

    Cheers!

    – Don
    aka @donpower

  • There have been hundreds of documented success stories of local businesses — even very small businesses using Twitter effectively. I even found my handyman this way: http://bit.ly/7vUVaI He is actually working at my house today : )

    Yes, you need to read my book (spoiler alert!). I agree that this is NOT for everybody but if you can benefit from live networking, it is likely that you can benefit from Twitter, even on a local basis. I don’t think the problem is the opportunity, I think the problem is the execution. That’s what the book is about! : )

    Thanks for the great question, Dan!

  • Kenny, this is absolutely beautiful. We’re all in this together. Really. We just need to try to support and help people where we can and be patient … the personal and business benefits will happen! Thank you so very much for this amazing comment. This is a real gift, Kenny.

  • Great insight Eden. I am appalled at how little this is used by students. And I KNOW — I’m a college educator! I don’t know how anybody expects to land a job in PR or marketing without being immersed in the major platforms, including Twitter. I will descend from my soap box now to thank you for this excellent story!

  • Fantastic Don. Wow, what a story. And for all {grow} readers, here is the link to Don’s post: http://sproutsocial.com/insights/2011/02/why-your-business-needs-to-be-on-twitter

    Thank you for sharing this!

  • Thanks Mark! I’ve toyed with the idea of creating an ‘anti-BNI’ – a SMNI, if you will (Social Media Networking International). But then I realized:

    A) BNI is very litigious
    B) We don’t need an SMNI because those that ‘get’ Twitter are already doing this, while at the same time evangelizing to others to get on the Twitter train and do the same.

    And with nary a lead generation policy in sight 😉

    Cheers and thanks for publishing my link.

    – Don

  • Hi Erin!

    I believe you’re in #yyj, no? I’m in #Nanaimo. Do you have a personal Twitter handle? Mine’s @donpower – I have lots of #yyj connections – we probably follow many of the same folks.

    Cheers!

    – Don

  • Dan,

    I agree with Mark that Twitter absolutely provides a golden marketing opportunity for local business.

    1. Any business benefits from SEO when ANYONE online is talking about them – no matter where they are in the world.
    2. If you begin to search online using keywords from your town, I am certain that you (or your small business client) will be AMAZED at how many people in your local area are tweeting, Facebooking, writing blog posts etc.
    3. One to one marketing to folks discovered in item 2 is a VERY effective way for your local business to get local folks to begin talking about them…and THAT my friend is the key to the kingdom 😉

    Cheers!

    – Don

  • Mark, Thanks for the post. As an “old-school” networking neanderthal, I resemble the picture you paint of the traditional business network. I must confess that I helped form 2 successful BNI groups from scratch. I was a true believer. However I learned from the experience that the meaningful connections went deeper. I developed trust in others and got to know them. This required effort but I was rewarded; not necessarily with direct business but rather with valued relationships. Some of those friendships are 15 years in the making and still active. In my industry, financial services, there are many barriers to effectively harnessing the power of social media. However, I am determined to do as much as I can to overcome the current hurdles. Thank you for providing a tangible example for me to aspire to.

  • Eden Dearing

    Hi Don,

    Yes, I am in yyj. My personal Twitter handle is @edenkiera, not to be confused with @erinkiera, who would be my evil twin. Haha!

  • Okay, guys, I’m in… I suppose part of the problem is a bandwidth issue for many small biz’s but I’m hearing you loud and clear: it can be done and it can be done effectively. Many thanks!

    Dan

  • My pleasure. Good job on the article!

  • Wearing shoes is always an unusual experience for me.

  • There are many people like doctors and wealth advisers that are quite regulated around this stuff. But that doesn’t prevent them from meeting people. : )

    I’m glad you’re working it and trying to carve out a competitive niche. Also thanks for standing up for BNI. I absolutely agree it works for some people.

  • Somewhere, an angel just got his wings! Well done Dan 😉

    I’m following you on Twitter now via @donpower and @Sprout_Insights – feel free to reach out. Cheers!

    – Don

  • Oh. My.

  • Mark, I know I’m a broken record, but you and I are totally on the same wave length here. I gave up on my local Chamber 2 years ago and haven’t looked back. When I left them, twitter wasn’t even on my radar. I just developed my own ‘network’ and Chamber of Colleagues.

    I’ve always had a great word of mouth referral system (never advertised and never got a client from Chamber meetings), Twitter just amps that up to a whole new level. And while I have not gotten a direct client from Twitter, it has elevated my ‘street cred’ so to speak and gotten me connected with this amazing group of people whose approaches to business and life so resemble my own. Refreshing, to say the least.

    I had not thought of the exact sentiment to illustrate my dislike of local networking/Chamber-esque efforts, until I read “…they were unprepared to think and work on the strategic level that I enjoyed”. Amen to that. That sort of networking equates to speaking a different language. This sort of networking is like putting on a comfy pair of shoes (really stylish shoes).

  • Hi Mark,

    Excellent post. As a B2B marketing strategist, I often get asked how I market my company and services. My response – Twitter and my blog are my regular stomping grounds. Sure, I speak and do other things, but the majority of my business comes from the combination of Twitter and blogging that builds relationships over time – way beyond what’s possible during a one-hour webinar or breakout session.

    This feels rather funny to say as someone who helps B2B companies design all kinds of eMarketing programs including those I don’t use personally for my company. In all seriousness, I don’t have the time to do everything and Twitter and my blog keep my project schedule packed full – to the point that I’m sharing work with other freelancers who can help expand my capabilities – many of them whom I met on, you guessed it, Twitter.

    Ardath

  • This is my experience precisely Ardath. In fact I wonder if I should be spedning more time on Facebook, LinkedIn, etc. but as a solo-preneur I have to choose where I spend my time wisely. The business benefits of the blog/Twitter combo are undeniable and powerful. Not just for the two of us, but for hundreds of others I’ve met through my classes and the social web. Always an honor and pleasure to have you comment Ardath. Thank you!

  • Mark,
    You have a wonderful knack for making a story both meaningful and specific. Your tale of being in a room of people all wanting to sell to each other successfully gave me the willies! And the fact that you not only use the tools, but also THINK about how to operate more effectively means you can help many others. Great work.

    Cheers, Ken

  • Don’t know what to say to that. Very humbling Ken. Thank you very, very much.

  • Peggy Fitz

    The first tweet I ever received was “it’s 4 a.m.” confirming that indeed, this really was the stupidest thing mankind had ever dreamed up. – that’s hilarious but so true. Love that you discussed your evolution. Mine has been similar. Loved this post!

  • Thanks Peggy! Glad you enjoyed it!  

  • Hi Mark,

    I started of w/ twitter just to explore. the exploration has bore some great fruits. So, I agree that twitter is a super/Ubber networking tool. I have used it to learn new knowledge, new skills &  collaborated w/ people from allover the continent.

    The latest is the SOCIAL MEDIA ‘CLOWNS’ or experts, who claim to know it all. I followed them for a while, until I discovered that each of us owe it to our self and our businesses to learn how to customize twitter for our brand. Using DIY steps, I have been able to add new twits and discover new ways to make twitter work for me.

    I have also shown more people how discovering the basics of twitter as a networking tool can help them and their brand.

    Thanks Mark for sharing 🙂

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